Develop a marketing strategy for https://derived.art/

[Ekeneodigwe]

🗣️ Introduction

In March we launched a new product - Derived. Derived enables African museums to upload their historical and cultural archives and prompt NFT creators to remix them into original art. It is also an NFT Market place for African Creatives

🧳 Objective

It is to create a comprehensive marketing strategy that will help promote https://derived.art/ and increase its visibility. This should include identifying target audiences, developing messaging, and choosing appropriate marketing channels.

👣 Subtasks/actions to be taken

• Conduct market research to identify potential target audiences for Derived. Art

• Develop buyer personas based on the identified target audiences

•  Create a messaging framework that aligns with Derived. Art's brand values and resonates with the target audiences

• Identify appropriate marketing channels (e.g. social media, email marketing, influencer marketing, etc.) based on the target audiences and budget

• Create a content calendar that aligns with the messaging framework and marketing channels

• Execute the marketing strategy, monitor results, and make adjustments as needed

• Develop thematic 25 Progressing Conversations that will market https://derived.art/

👓 Reviewer

@mrbrookg

🧶 Supporting Doc/ Link

Discussion guide: March - Template for the weekly theme (content & channels)