The data is from an audiobook company that collected all the attributes from it's customer base over a period of 2 years. A further 6 months of data was collected to check if a customer would convert or not. In this case, a conversion is measured by a new purchase of audiobook.
-ID - Unique identifier
-Book length(mins) overall - Length of all books
-Book length(mins) avg - Avg length of books
-Price_avg - Average price of books
-Price_overall - Total proce of books
-Review - Is there a review?
-Review 10/10 - Review score out of 10
-Completion - Percentage completed
-Minutes listened - Minutes listened
-Support requests - Times interacted with support. Indicator of engagement with the platform
-Last visited minus purchasse date Target