diff --git a/charmcraft/version.py b/charmcraft/version.py
index 001e73e2e..296b6cf87 100644
--- a/charmcraft/version.py
+++ b/charmcraft/version.py
@@ -19,7 +19,7 @@
 
 __all__ = ('version',)
 
-_FALLBACK = '0.9.0'  # this gets bumped after release
+_FALLBACK = '0.10.0'  # this gets bumped after release
 
 
 def _get_version():