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XDM ExperienceEvent Schema

https://ns.adobe.com/xdm/context/experienceevent

An ExperienceEvent captures observations, including the point in time and identity of the subject involved. Experience Events are fact records of what occurred, representing what happened without aggregation or interpretation. They are critical for time-domain analytics as they allow for observation and analysis of changes that occur in a given window of time and the comparison between multiple windows of time to track trends. Experience Events can be either explicit (directly observable human actions) or implicit (raised without a direct human action).

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stabilizing No Forbidden Permitted context/experienceevent.schema.json

Schema Hierarchy

XDM ExperienceEvent Examples

{
  "@id": "https://data.adobe.io/experienceid-2345678",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "ECID": [
      {
        "xdm:id": "92312748749128"
      }
    ],
    "AVID": [
      {
        "xdm:id": "2394509340-30453470347"
      }
    ]
  },
  "xdm:environment": {
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:locationContext": {
    "xdm:geo": {
      "xdm:countryCode": "US",
      "xdm:stateProvince": "CA",
      "xdm:city": "Emeryville",
      "xdm:dmaid": "99"
    }
  },
  "xdm:web": {
    "xdm:webPageView": {
      "xdm:URL": "https://www.example.com"
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.examplereferrer.com/",
      "xdm:domain": "examplereferrer.com"
    }
  },
  "xdm:device": {
    "xdm:type": "mobile",
    "xdm:manufacturer": "Apple",
    "xdm:model": "iPhone 6"
  },
  "xdm:advertising": {
    "xdm:adViewability": {
      "xdm:adUnitDepth": 0,
      "xdm:viewportHeight": 1250,
      "xdm:viewportWidth": 1600,
      "xdm:adHeight": 250,
      "xdm:adWidth": 300,
      "xdm:playerVolume": 85,
      "xdm:measurementEligible": true,
      "xdm:implementationDetails": {
        "xdm:name": "https://ns.adobe.com/experience/adcloud/viewability",
        "xdm:version": "1"
      },
      "xdm:viewable": true,
      "xdm:activeWindow": true,
      "xdm:percentViewable": 89,
      "xdm:viewableFirstQuartile": {
        "xdm:value": 1
      }
    },
    "xdm:firstQuartiles": {
      "xdm:value": 1
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-23456782",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312748749128"
      }
    ]
  },
  "xdm:environment": {
    "xdm:type": "application",
    "xdm:operatingSystem": "iOS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "mobile_lte"
  },
  "xdm:placeContext": {
    "xdm:localTime": "2001-07-04T12:08:56+01:00",
    "xdm:geo": {
      "@id": "https://data.adobe.io/entities/geo/tokyo",
      "xdm:countryCode": "JP",
      "xdm:stateProvince": "JP-13",
      "xdm:city": "Tōkyō",
      "xdm:postalCode": "141-0032",
      "schema:latitude": 35.6185,
      "schema:longitude": 139.73237
    },
    "xdm:POIinteraction": {
      "xdm:poiEntries": {
        "xdm:value": 1
      },
      "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
      "xdm:name": "Acme Hotel Tokyo Lobby",
      "xdm:category": "Resorts",
      "xdm:type": "Hotel",
      "xdm:locatingType": "beacon",
      "xdm:beaconInteractionDetails": {
        "xdm:proximityUUID": "c6c03ed9-ea23-481c-ab15-833e88cfb22f",
        "xdm:beaconMajor": 300,
        "xdm:beaconMinor": 34
      }
    },
    "xdm:activePOIs": [
      {
        "xdm:POIID": "c7f4bf28-c8d9-4b89-a81f-2a8ef9367390",
        "xdm:name": "Acme Hotel Tokyo",
        "xdm:category": "Resorts",
        "xdm:type": "Hotel",
        "xdm:locatingType": "beacon",
        "xdm:beaconInteractionDetails": {
          "xdm:proximityUUID": "dd0094a0-52bb-4d3a-ab15-fcccb9b9b48e",
          "xdm:beaconMajor": 100,
          "xdm:beaconMinor": 23
        }
      },
      {
        "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
        "xdm:name": "Acme Hotel Tokyo Lobby",
        "xdm:category": "Resorts",
        "xdm:type": "Hotel",
        "xdm:locatingType": "beacon",
        "xdm:beaconInteractionDetails": {
          "xdm:proximityUUID": "c6c03ed9-ea23-481c-ab15-833e88cfb22f",
          "xdm:beaconMajor": 300,
          "xdm:beaconMinor": 34
        }
      },
      {
        "xdm:POIID": "d8a5c08c-1e79-4051-8a8b-675fb235e03d",
        "xdm:name": "Tokyo City",
        "xdm:locatingType": "gps",
        "xdm:geoInteractionDetails": {
          "xdm:distanceToCenter": 320,
          "xdm:accuracy": 30,
          "xdm:geoShape": {
            "@id": "https://data.adobe.io/entities/geoShape/shapeid123",
            "schema:circle": {
              "@id": "https://data.adobe.io/entities/geo/circleid123",
              "schema:description": "Tokyo Metro",
              "schema:coordinates": {
                "@id": "https://data.adobe.io/entities/geo/111",
                "schema:description": "Tokyo",
                "schema:latitude": 37.3308953,
                "schema:longitude": -121.8939894,
                "schema:elevation": 31.0896
              },
              "schema:radius": 80000
            }
          }
        }
      }
    ],
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:locationContext": {
    "xdm:geo": {
      "xdm:countryCode": "US",
      "xdm:stateProvince": "CA",
      "xdm:city": "Emeryville",
      "xdm:dmaid": "99"
    }
  },
  "xdm:web": {
    "xdm:webPageView": {
      "xdm:URL": "https://www.example.com"
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.examplereferrer.com/",
      "xdm:domain": "examplereferrer.com"
    }
  },
  "xdm:device": {
    "xdm:type": "mobile",
    "xdm:manufacturer": "Apple",
    "xdm:model": "iPhone 6"
  },
  "xdm:advertising": {
    "xdm:adViewability": {
      "xdm:adUnitDepth": 0,
      "xdm:viewportHeight": 1250,
      "xdm:viewportWidth": 1600,
      "xdm:adHeight": 250,
      "xdm:adWidth": 300,
      "xdm:playerVolume": 85,
      "xdm:measurementEligible": true,
      "xdm:implementationDetails": {
        "xdm:name": "https://ns.adobe.com/experience/adcloud/viewability",
        "xdm:version": "1"
      },
      "xdm:viewable": true,
      "xdm:activeWindow": true,
      "xdm:percentViewable": 89,
      "xdm:viewableFirstQuartile": {
        "xdm:value": 1
      }
    },
    "xdm:firstQuartiles": {
      "xdm:value": 1
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-123458",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312748749128"
      }
    ],
    "https://data.adobe.io/entities/namespace/10": [
      {
        "xdm:id": "2394509340-30453470347"
      }
    ]
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.27.143.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "nba_highlights",
          "iptc4xmpExt:Identifier": "http://espn.com/series-identifiers/2613953"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TV14",
            "iptc4xmpExt:RatingSourceLink": "http://www.tvguidelines.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "ESPN"
          }
        ]
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchespn",
        "xdm:broadcastChannel": "WatchESPN",
        "xdm:broadcastContentType": "VOD",
        "xdm:streamFormat": "short",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "nbcu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.pure.centurylink.net%2Fhls%2Fvu%2F9083406%2FVUBX0280890106690980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800
      }
    }
  },
  "xdm:advertising": {
    "xdm:adAssetReference": {
      "@id": "https://data.adobe.io/entities/ad-id/AD1",
      "dc:title": "adNumber1",
      "xmpDM:duration": 10
    },
    "xdm:adAssetViewDetails": {
      "xdm:playerName": "miniTestApp",
      "xdm:index": 0,
      "xdm:adBreak": {
        "@id": "https://data.adobe.io/entities/ad-break/f40353618c5c11311f584e53c78654b9_0",
        "dc:title": "Mid-Roll",
        "xdm:offset": 44
      }
    },
    "xdm:impressions": {
      "xdm:value": 1
    },
    "xdm:completes": {
      "xdm:value": 1
    },
    "xdm:timePlayed": {
      "xdm:value": 10
    },
    "xdm:federated": {
      "xdm:value": 0
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-123456",
  "xdm:dataSource": {
    "@id": "https://data.adobe.io/datasources/datasource-123",
    "xdm:code": "DataSourceIntegrationCode-123"
  },
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312748749128"
      }
    ],
    "https://data.adobe.io/entities/namespace/10": [
      {
        "xdm:id": "2394509340-30453470347"
      }
    ],
    "https://data.adobe.io/entities/namespace/9": [
      {
        "xdm:id": "1233ce17-20e0-4a2c-8198-2a77fd60cf4d"
      }
    ]
  },
  "xdm:channel": {
    "@id": "https://ns.adobe.com/xdm/channels/apns",
    "@type": "https://ns.adobe.com/xdm/channel-types/mobile"
  },
  "xdm:environment": {
    "xdm:type": "browser",
    "xdm:browserDetails": {
      "xdm:name": "Chrome",
      "xdm:version": "63.0.3239",
      "xdm:acceptLanguage": "en",
      "xdm:cookiesEnabled": true,
      "xdm:javaScriptEnabled": true,
      "xdm:javaScriptVersion": "1.8.5",
      "xdm:javaEnabled": true,
      "xdm:javaVersion": "Java SE 8",
      "xdm:viewportHeight": 900,
      "xdm:viewportWidth": 1680
    },
    "xdm:operatingSystem": "MAC OS",
    "xdm:operatingSystemVersion": "10.13",
    "xdm:connectionType": "cable"
  },
  "xdm:productListItems": [
    {
      "xdm:SKU": "1002352692",
      "xdm:lineItemId": "12345678",
      "xdm:name": "24-Watt 8-Light Chrome Integrated LED Bath Light",
      "xdm:currencyCode": "USD",
      "xdm:quantity": 1,
      "xdm:priceTotal": 159
    }
  ],
  "xdm:commerce": {
    "xdm:order": {
      "xdm:purchaseID": "a8g784hjq1mnp3",
      "xdm:purchaseOrderNumber": "123456",
      "xdm:payments": [
        {
          "xdm:transactionID": "transactid-a111",
          "xdm:paymentAmount": 59,
          "xdm:paymentType": "credit_card",
          "xdm:currencyCode": "USD"
        },
        {
          "xdm:transactionId": "transactid-a222",
          "xdm:paymentAmount": 100,
          "xdm:paymentType": "gift_card",
          "xdm:currencyCode": "USD"
        }
      ],
      "xdm:currencyCode": "USD",
      "xdm:priceTotal": 159
    },
    "xdm:purchases": {
      "xdm:value": 1
    }
  },
  "xdm:placeContext": {
    "xdm:localTime": "2017-09-26T15:52:25+13:00",
    "xdm:geo": {
      "@id": "https://data.adobe.io/entities/geo/tokyo",
      "xdm:countryCode": "JP",
      "xdm:stateProvince": "JP-13",
      "xdm:city": "Tōkyō",
      "xdm:postalCode": "141-0032",
      "schema:latitude": 35.6185,
      "schema:longitude": 139.73237
    }
  },
  "xdm:web": {
    "xdm:webPageDetails": {
      "xdm:siteSection": "Shopping Cart",
      "xdm:server": "example.com",
      "xdm:name": "Purchase Confirmation",
      "xdm:URL": "https://www.example.com/orderConf",
      "xdm:errorPage": false,
      "xdm:homePage": false,
      "xdm:pageViews": {
        "xdm:value": 1
      }
    },
    "xdm:webReferrer": {
      "xdm:URL": "https://www.example.com/checkout",
      "xdm:referrerType": "internal"
    }
  },
  "xdm:marketing": {
    "xdm:trackingCode": "marketingcampaign111"
  },
  "xdm:profileStitch": [
    {
      "xdm:profileStitchID": {
        "@id": "https://data.adobe.io/entities/profileStitchIdentity/1",
        "xdm:namespace": {
          "xdm:code": "AAM"
        }
      },
      "xdm:version": "1.0",
      "xdm:identityMap": {
        "ECID": [
          {
            "xdm:id": "https://data.adobe.io/entities/identity/92312748749128"
          },
          {
            "xdm:id": "https://data.adobe.io/entities/identity/62312748749321"
          },
          {
            "xdm:id": "https://data.adobe.io/entities/identity/49312748749132"
          }
        ]
      }
    }
  ],
  "xdm:segmentMemberships": [
    {
      "xdm:segmentID": {
        "@id": "https://data.adobe.io/entities/identity/92312748749128",
        "xdm:namespace": {
          "xdm:code": "AAM"
        }
      },
      "xdm:profileStitchID": {
        "@id": "https://data.adobe.io/entities/profileStitchIdentity/1",
        "xdm:namespace": {
          "xdm:code": "AAM"
        },
        "xdm:lastQualificationTime": "2017-09-26T15:52:25+00:00",
        "xdm:version": "1.0",
        "xdm:validUntil": "2017-12-26T15:52:25+00:00",
        "xdm:status": "realized"
      }
    }
  ]
}
{
  "@id": "https://data.adobe.io/experienceid-123457",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312748749128"
      }
    ],
    "https://data.adobe.io/entities/namespace/10": [
      {
        "xdm:id": "2394509340-30453470347"
      }
    ]
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.27.143.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "nba_highlights",
          "iptc4xmpExt:Identifier": "http://espn.com/series-identifiers/2613953"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TV14",
            "iptc4xmpExt:RatingSourceLink": "http://www.tvguidelines.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "ESPN"
          }
        ]
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchespn",
        "xdm:broadcastChannel": "WatchESPN",
        "xdm:broadcastContentType": "VOD",
        "xdm:streamFormat": "short",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "nbcu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.pure.centurylink.net%2Fhls%2Fvu%2F9083406%2FVUBX0280890106690980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800,
        "xdm:QOE": {
          "xdm:errors": {
            "xdm:value": 0
          },
          "xdm:buffers": {
            "xdm:value": 4
          },
          "xdm:bufferTime": {
            "xdm:value": 5
          },
          "xdm:stalls": {
            "xdm:value": 0
          },
          "xdm:stallTime": {
            "xdm:value": 0
          },
          "xdm:bitrateChanges": {
            "xdm:value": 0
          },
          "xdm:bitrateAverage": {
            "xdm:value": 320
          },
          "xdm:droppedFrames": {
            "xdm:value": 2
          },
          "xdm:timeToStart": {
            "xdm:value": 3
          },
          "xdm:mediaSdkErrors": "300,500.300.200",
          "xdm:playerSdkErrors": "custom.error.code",
          "xdm:externalSdkErrors": "100-5,11.12"
        }
      },
      "xdm:impressions": {
        "xdm:value": 1
      },
      "xdm:completes": {
        "xdm:value": 0
      },
      "xdm:timePlayed": {
        "xdm:value": 80
      },
      "xdm:federated": {
        "xdm:value": 0
      },
      "xdm:starts": {
        "xdm:value": 1
      },
      "xdm:mediaSegmentView": {
        "xdm:value": 1
      },
      "xdm:dropBeforeStart": {
        "xdm:value": 0
      },
      "xdm:totalTimePlayed": {
        "xdm:value": 190
      },
      "xdm:progress10": {
        "xdm:value": 1
      },
      "xdm:firstQuartiles": {
        "xdm:value": 1
      },
      "xdm:midpoints": {
        "xdm:value": 1
      },
      "xdm:thirdQuartiles": {
        "xdm:value": 1
      },
      "xdm:progress95": {
        "xdm:value": 0
      },
      "xdm:resumes": {
        "xdm:value": 0
      },
      "xdm:pauses": {
        "xdm:value": 0
      },
      "xdm:pauseTime": {
        "xdm:value": 0
      }
    }
  }
}
{
  "@id": "https://data.adobe.io/experienceid-123459",
  "xdm:timestamp": "2017-09-26T15:52:25+00:00",
  "xdm:identityMap": {
    "https://data.adobe.io/entities/namespace/4": [
      {
        "xdm:id": "92312748749128"
      }
    ],
    "https://data.adobe.io/entities/namespace/10": [
      {
        "xdm:id": "2394509340-30453470347"
      }
    ]
  },
  "xdm:environment": {
    "xdm:browserDetails": {
      "xdm:userAgent": "AppleWebkit/534.30 (KHTML, like Gecko) Version/4.0 Mobile Safari/534.30"
    },
    "xdm:ipV4": "97.27.143.5"
  },
  "xdm:media": {
    "xdm:mediaTimed": {
      "xdm:primaryAssetReference": {
        "@id": "https://data.adobe.io/entities/media-timed-asset-reference/15234430",
        "dc:title": "Floki Begs Helga for Freedom",
        "xmpDM:duration": 87,
        "iptc4xmpExt:Series": {
          "iptc4xmpExt:Name": "nba_highlights",
          "iptc4xmpExt:Identifier": "http://espn.com/series-identifiers/2613953"
        },
        "xdm:showType": "episode",
        "xdm:streamFormat": "long",
        "iptc4xmpExt:Season": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Episode": {
          "iptc4xmpExt:Number": 1
        },
        "iptc4xmpExt:Genre": [
          "sports"
        ],
        "iptc4xmpExt:Rating": [
          {
            "iptc4xmpExt:RatingValue": "TV14",
            "iptc4xmpExt:RatingSourceLink": "http://www.tvguidelines.org/ratings.htm"
          }
        ],
        "iptc4xmpExt:Creator": [
          {
            "iptc4xmpExt:Name": "ESPN"
          }
        ]
      },
      "xdm:primaryAssetViewDetails": {
        "@id": "https://data.adobe.io/entities/media-sessionid/1427461282884250114230",
        "xdm:playerName": "watchespn",
        "xdm:broadcastChannel": "WatchESPN",
        "xdm:broadcastContentType": "VOD",
        "xdm:streamFormat": "short",
        "xdm:playerSDKVersion": {
          "xdm:version": "1.0.8"
        },
        "xdm:broadcastNetwork": "nbcu",
        "xdm:adLoadType": "2",
        "xdm:sourceFeed": "http%3A%2F%2Fvod01.pure.centurylink.net%2Fhls%2Fvu%2F9083406%2FVUBX0280890106690980_38_3_M_HD.m3u8",
        "xdm:sessionTimeout": 1800
      },
      "xdm:mediaChapter": {
        "xdm:chapterAssetReference": {
          "@id": "https://data.adobe.io/entities/media-chapter-asset-reference/2144511",
          "dc:title": "Chapter1",
          "xmpDM:duration": 44
        },
        "xdm:chapterAssetViewDetails": {
          "xdm:index": 0,
          "xdm:offset": 0
        },
        "xdm:impressions": {
          "xdm:value": 1
        },
        "xdm:completes": {
          "xdm:value": 1
        },
        "xdm:timePlayed": {
          "xdm:value": 44
        },
        "xdm:federated": {
          "xdm:value": 0
        }
      }
    }
  }
}

XDM ExperienceEvent Properties

Property Type Required Defined by
@id string Required Time-series Schema
xdm:eventType string Optional Time-series Schema
xdm:identityMap object Optional IdentityMap
xdm:timestamp string Required Time-series Schema
* any Additional this schema allows additional properties

@id

Identifier

A unique identifier for the time-series event.

@id

@id Type

string

  • format: uri-reference – URI Reference (according to RFC3986)

xdm:eventType

Event Type

The primary event type for this time-series record.

xdm:eventType

xdm:eventType Type

string

xdm:eventType Known Values

Value Description
advertising.completes Indicates if a timed media asset was watched to completion - this does not necessarily mean the viewer watched the whole video; viewer could have skipped ahead.
advertising.timePlayed Describes the amount of time spent by a user on a specific timed media asset.
advertising.federated Indicates if an experience event was created through data federation (data sharing between customers).
advertising.clicks Click(s) actions on an advertisement.
advertising.conversions A customer pre-defined action(s) which triggers an event for performance evaluation.
advertising.firstQuartiles A digital video ad has played through 25% of its duration at normal speed.
advertising.impressions Impression(s) of an advertisement to an end-user with the potential of being viewed.
advertising.midpoints A digital video ad has played through 50% of its duration at normal speed.
advertising.starts A digital video ad has started playing.
advertising.thirdQuartiles A digital video ad has played through 75% of its duration at normal speed.
web.webpagedetails.pageViews View(s) of a webpage has occurred.
web.webinteraction.linkClicks Click of a web-link has occurred.
commerce.checkouts An action during a checkout process of a product list, there can be more than one checkout event if there are multiple steps in a checkout process. If there are multiple steps the event time information and referenced page or experience is used to identify the step individual events represent in order.
commerce.productListAdds Addition of a product to the product list. Example a product is added to a shopping cart.
commerce.productListOpens Initializations of a new product list. Example a shopping cart is created.
commerce.productListRemovals Removal(s) of a product entry from a product list. Example a product is removed from a shopping cart.
commerce.productListReopens A product list that was no longer accessible(abandoned) has been re-activated by the user. Example via a re-marketing activity.
commerce.productListViews View(s) of a product-list has occurred.
commerce.productViews View(s) of a product have occurred.
commerce.purchases An order has been accepted. Purchase is the only required action in a commerce conversion. Purchase must have a product list referenced.
commerce.saveForLaters Product list is saved for future use. Example a product wish list.

xdm:identityMap

xdm:identityMap

xdm:identityMap Type

object with following properties:

Property Type Required

xdm:timestamp

Timestamp

The time when an event or observation occurred.

xdm:timestamp

xdm:timestamp Type

string