profile-directmarketing.schema.md

Profile Direct Marketing Schema

https://ns.adobe.com/xdm/context/profile-directmarketing

Direct marketing addressing for profiles.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	Yes	Experimental	No	Forbidden	Permitted	context/profile-directmarketing.schema.json

Schema Hierarchy

• Profile Direct Marketing https://ns.adobe.com/xdm/context/profile-directmarketing
  • Extensibility Base Schema https://ns.adobe.com/xdm/common/extensible
  • Direct Marketing Address https://ns.adobe.com/xdm/context/directmarketing-address
  • Direct Marketing Email Address https://ns.adobe.com/xdm/context/directmarketing-emailaddress
  • Direct Marketing Phone Number https://ns.adobe.com/xdm/context/directmarketing-phonenumber

Profile Direct Marketing Example

{
  "xdm:directMarketingPhone": {
    "xdm:primary": true,
    "xdm:number": "1-408-888-8888",
    "xdm:status": "active",
    "xdm:errorCount": 0
  },
  "xdm:directMarketingAddress": {
    "@id": "https://data.adobe.io/entities/address/123",
    "xdm:primary": false,
    "xdm:street1": "345 Park Ave",
    "xdm:city": "San Jose",
    "xdm:stateProvince": "US-CA",
    "xdm:postalCode": "95110",
    "xdm:country": "United States",
    "xdm:countryCode": "US",
    "schema:latitude": 37.3382,
    "schema:longitude": 121.8863,
    "xdm:status": "active",
    "xdm:lastVerifiedDate": "2018-01-02",
    "xdm:errorCount": 0,
    "xdm:quality": "Fully-recognized street"
  },
  "xdm:directMarketingEmail": {
    "xdm:primary": false,
    "xdm:address": "jsmith@xyzinc.com",
    "xdm:label": "John Smith",
    "xdm:type": "work",
    "xdm:status": "active",
    "xdm:errorCount": 0
  }
}

Profile Direct Marketing Properties

Property	Type	Required	Defined by
xdm:directMarketingAddress	Direct Marketing Address	Optional	Profile Direct Marketing (this schema)
xdm:directMarketingEmail	Direct Marketing Email Address	Optional	Profile Direct Marketing (this schema)
xdm:directMarketingPhone	Direct Marketing Phone Number	Optional	Profile Direct Marketing (this schema)
*	any	Additional	this schema allows additional properties

xdm:directMarketingAddress

Direct Marketing Address

Direct marketing postal address.

xdm:directMarketingAddress

• is optional
• type: Direct Marketing Address
• defined in this schema

xdm:directMarketingAddress Type

• Direct Marketing Address – https://ns.adobe.com/xdm/context/directmarketing-address

xdm:directMarketingEmail

Direct Marketing Email

Direct marketing email address.

xdm:directMarketingEmail

• is optional
• type: Direct Marketing Email Address
• defined in this schema

xdm:directMarketingEmail Type

• Direct Marketing Email Address – https://ns.adobe.com/xdm/context/directmarketing-emailaddress

xdm:directMarketingPhone

Direct Marketing Phone

Direct marketing phone number.

xdm:directMarketingPhone

• is optional
• type: Direct Marketing Phone Number
• defined in this schema

xdm:directMarketingPhone Type

• Direct Marketing Phone Number – https://ns.adobe.com/xdm/context/directmarketing-phonenumber