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<channel>
        <title>Convertify</title>
        <description>Convertify - Convertify</description>
        <link>http://blog.convertify.io</link>
        <link>http://blog.convertify.io</link>
        <lastBuildDate>2015-06-08T09:29:32-07:00</lastBuildDate>
        <pubDate>2015-06-08T09:29:32-07:00</pubDate>
        <ttl>1800</ttl>


        <item>
                <title>Goals Are Nothing But Outcomes We Want</title>
                <description>&lt;p&gt;One of the main points made in my free course, &lt;strong&gt;&lt;em&gt;&lt;a href=&quot;https://convertify.io/no-guesswork&quot;&gt;“No Guesswork: Advanced A/B Testing &amp;amp; Conversion Rate Optimization”&lt;/a&gt;&lt;/em&gt;&lt;/strong&gt; is that the whole point of A/B testing is about improving your decision-making. Yes, of course &lt;em&gt;increasing sales&lt;/em&gt; is the reason &lt;em&gt;why&lt;/em&gt; you do it, but a single test only increases sales in the short run, in the sense that only that single test increases your sales. Ultimately, what you really want to use testing for is to improve your overall decision-making, so that you &lt;em&gt;always&lt;/em&gt; make the ideal decision that gets you the result you want.&lt;/p&gt;

&lt;p&gt;I created the graphic above when thinking about how decisions are what ultimately lead us to success or failure. Decisions have outcomes, negative or positive, and success happens when they are often positive, whereas failure happens when they are often negative. A/B testing is a method to try multiple decisions instead of just one decision, in order to see which decision gives the ideal outcome.&lt;/p&gt;

&lt;p&gt;Goals are simply outcomes that we &lt;strong&gt;&lt;em&gt;want&lt;/em&gt;&lt;/strong&gt; to happen, and in order to get there, &lt;strong&gt;&lt;em&gt;you need to make the right decisions.&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/tips/analytics/goals-are-simply-outcomes-we-want</link>
                <guid>http://blog.convertify.io/tips/analytics/goals-are-simply-outcomes-we-want</guid>
                <pubDate>2015-06-07T05:56:05-07:00</pubDate>
        </item>

        <item>
                <title>Say Goodbye to Google Analytics Referral Spam</title>
                <description>&lt;p&gt;Lately, referral spam has become a big issue, significantly skewing results in everyone’s analytics reports. The “exclusion filters” feature of Google Analytics has been a help, but it’s tedious to keep adding more filters whenever new spammers pop up, and a lot of the times the filters just don’t cut it.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Lucky for you, we’ve put together something that will make referral a spam a problem of the past.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Because referral spam has become such a problem, a small community of people have decided to put together a &lt;a href=&quot;https://github.com/piwik/referrer-spam-blacklist&quot;&gt;Referrer spam blacklist&lt;/a&gt; which is updated whenever someone finds a new spammer in their reports. The list is well-maintained and updated &lt;a href=&quot;https://github.com/piwik/referrer-spam-blacklist/graphs/contributors&quot;&gt;quite often&lt;/a&gt;. Now, what if there was a way for you to somehow integrate this list into your website, such that whenever a referral is detected from any domain in that blacklist, they automatically get exluded from your tracking? Well, we built exactly that, and it’ll only take a few minutes for you to set it up!&lt;/p&gt;

&lt;p&gt;We’ve put together a special version of the google analytics tracking code which will only run if the referrer is not included in the blacklist. This way, you don’t have to set up any filters to get rid of spammers, and it automatically updates itself whenever new spammers are found. Here’s how it works:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;First, it requests a copy of the blacklist before allowing any tracking to happen. Because Github doesn’t &lt;a href=&quot;http://stackoverflow.com/questions/14033281/including-javascript-files-from-github-into-html-pages&quot;&gt;allow you to include files&lt;/a&gt; directly from their website, we’ve hosted a copy of it on an Amazon S3 server and setup a task that updates the blacklist daily.&lt;/li&gt;
  &lt;li&gt;Next, it checks the referrer against the blacklist, and tracks the visitor &lt;strong&gt;&lt;em&gt;if and only if&lt;/em&gt;&lt;/strong&gt; the referrer does not match any of the referrers in the blacklist.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Now let’s move on to getting this setup on your website.&lt;/p&gt;

&lt;h2 id=&quot;instructions&quot;&gt;Instructions&lt;/h2&gt;

&lt;p&gt;Setting this up is pretty easy. All you need to do is replace your current Google Analytics tracking script with this one:&lt;/p&gt;

&lt;script src=&quot;https://gist.github.com/coopermaruyama/b5a16e51433db2ab8514.js&quot;&gt; &lt;/script&gt;

&lt;p&gt;Once you’ve done that, that’s it! No more referral spam.&lt;/p&gt;

&lt;p&gt;Note that if you have a customized tracking script because you’re using enhanced link attribution or some other feature, you can freely replace the current script in the example. You can also add any other tracking scripts you have, as long as they are inserted below the &lt;code&gt;Place any tracking scripts here&lt;/code&gt; comment and above the &lt;code&gt;End tracking scripts&lt;/code&gt; comment.&lt;/p&gt;

&lt;p&gt;I hope this is the last time you have to deal with referral spam. If you have any questions or need help setting this up, leave a comment below. Enjoy!&lt;/p&gt;

&lt;hr /&gt;

&lt;p&gt;In case you’re curious about the exact source for this script, here’s the un-minified code below:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;cm&quot;&gt;/*&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt; * Detect if the referrer is a referral spammer and prevent google analytics&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt; * loading if that is the case.&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt; *&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt; * @author Cooper Maruyama&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt; * @website convertify.io&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt; */&lt;/span&gt;

&lt;span class=&quot;c1&quot;&gt;// Runs if referrer is valid.&lt;/span&gt;
&lt;span class=&quot;nb&quot;&gt;window&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;trackVisitor&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
  &lt;span class=&quot;c1&quot;&gt;// Your analytics script goes here.&lt;/span&gt;
&lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;

&lt;span class=&quot;cm&quot;&gt;/*======================================================&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;=    Don&amp;#39;t edit anything below!&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;======================================================*/&lt;/span&gt;

&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;trackVisitor&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
  &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;BLACKLIST_URL&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;https://s3.amazonaws.com/s3.convertify.io/spammers.txt&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;

  &lt;span class=&quot;c1&quot;&gt;// Fetch blacklist and perform validation.&lt;/span&gt;
  &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;request&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;new&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;XMLHttpRequest&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;();&lt;/span&gt;
  &lt;span class=&quot;nx&quot;&gt;request&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;open&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;GET&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;BLACKLIST_URL&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;

  &lt;span class=&quot;nx&quot;&gt;request&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;onreadystatechange&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
    &lt;span class=&quot;k&quot;&gt;if&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;k&quot;&gt;this&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;readyState&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;===&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;4&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
      &lt;span class=&quot;k&quot;&gt;if&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;k&quot;&gt;this&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;status&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;&amp;gt;=&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;200&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;&amp;amp;&amp;amp;&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;this&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;status&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;400&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
        &lt;span class=&quot;c1&quot;&gt;// Parse the list&lt;/span&gt;
        &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;data&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;this&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;responseText&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;validateReferrer&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;data&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;err&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;isValid&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
          &lt;span class=&quot;k&quot;&gt;if&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;isValid&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
            &lt;span class=&quot;nx&quot;&gt;trackVisitor&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;();&lt;/span&gt;
          &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;else&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
            &lt;span class=&quot;c1&quot;&gt;// Spam detected! bypass tracking.&lt;/span&gt;
          &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;
        &lt;span class=&quot;p&quot;&gt;});&lt;/span&gt;
      &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;else&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
        &lt;span class=&quot;c1&quot;&gt;// AJAX request failed. Track anyways.&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;trackVisitor&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;();&lt;/span&gt;
      &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;
  &lt;span class=&quot;p&quot;&gt;};&lt;/span&gt;

  &lt;span class=&quot;nx&quot;&gt;request&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;send&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;();&lt;/span&gt;
  &lt;span class=&quot;nx&quot;&gt;request&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;null&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;

  &lt;span class=&quot;cm&quot;&gt;/**&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *  Validates referrer against a blacklist of known spammers.&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *  @param   {String}   blacklist - Blacklist of known spammers, delimited by&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *                                  new line.&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *  @param   {Function} callback  - Callback to call. Passes an error as the&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *                                  as the 1st argument or null if no error.&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *                                  Passes true as the 2nd argument if the&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *                                  visitor is valid, or false if the visitor&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *                                  is a spammer and should not be tracked.&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   *  @return  {Null}&lt;/span&gt;
&lt;span class=&quot;cm&quot;&gt;   */&lt;/span&gt;
  &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;validateReferrer&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;blacklist&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;callback&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
    &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;badReferrers&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;blacklist&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;split&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;\n&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;isReferrerBad&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;false&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
    &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;listLength&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;badReferrers&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;length&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;-&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;

    &lt;span class=&quot;k&quot;&gt;for&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;listLength&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;++&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
      &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;re&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;new&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;RegExp&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;badReferrers&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
      &lt;span class=&quot;k&quot;&gt;if&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;re&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;test&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;referrer&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;isReferrerBad&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;k&quot;&gt;break&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
      &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;
    &lt;span class=&quot;k&quot;&gt;if&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;!&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;isReferrerBad&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
      &lt;span class=&quot;nx&quot;&gt;callback&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kc&quot;&gt;null&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;else&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
      &lt;span class=&quot;c1&quot;&gt;// Referral spam detected!&lt;/span&gt;
      &lt;span class=&quot;nx&quot;&gt;callback&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kc&quot;&gt;null&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;false&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;
  &lt;span class=&quot;p&quot;&gt;};&lt;/span&gt;
&lt;span class=&quot;p&quot;&gt;})(&lt;/span&gt;&lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;window&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;trackVisitor&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;
</description>
                <link>http://blog.convertify.io/tips/analytics/say-goodbye-to-google-analytics-referral-spam</link>
                <guid>http://blog.convertify.io/tips/analytics/say-goodbye-to-google-analytics-referral-spam</guid>
                <pubDate>2015-06-07T02:56:05-07:00</pubDate>
        </item>

        <item>
                <title>Why Your Winning A/B Tests Aren't Improving Your Bottom-line</title>
                <description>
&lt;p class=&quot;lead&quot;&gt;Have you ever ran an A/B test that reported a significant lift in conversion, but when you implemented it, you saw no change in your sales? Well, this is a common occurrence, and I get asked about it often. Let me explain why this happens, and how to run tests in a manner that prevents this from happening.&lt;/p&gt;

&lt;h2 id=&quot;understanding-how-testing-platforms-report-a-winner&quot;&gt;Understanding how testing platforms report a “Winner”&lt;/h2&gt;

&lt;p&gt;Let’s say that you ran an A/B test which had the following results when it declared a winner:&lt;/p&gt;

&lt;table&gt;
  &lt;thead&gt;
    &lt;tr&gt;
      &lt;th&gt;Variation&lt;/th&gt;
      &lt;th&gt;Visitors&lt;/th&gt;
      &lt;th&gt;Conversions&lt;/th&gt;
      &lt;th&gt;Conversion Rate&lt;/th&gt;
      &lt;th&gt;Lift&lt;/th&gt;
      &lt;th&gt;Significance&lt;/th&gt;
    &lt;/tr&gt;
  &lt;/thead&gt;
  &lt;tbody&gt;
    &lt;tr&gt;
      &lt;td&gt;Control&lt;/td&gt;
      &lt;td&gt;20000&lt;/td&gt;
      &lt;td&gt;2000&lt;/td&gt;
      &lt;td&gt;10%&lt;/td&gt;
      &lt;td&gt;–&lt;/td&gt;
      &lt;td&gt;–&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;Variation 1&lt;/td&gt;
      &lt;td&gt;20000&lt;/td&gt;
      &lt;td&gt;2120&lt;/td&gt;
      &lt;td&gt;10.6%&lt;/td&gt;
      &lt;td&gt;+6.00%&lt;/td&gt;
      &lt;td&gt;97.6%&lt;/td&gt;
    &lt;/tr&gt;
  &lt;/tbody&gt;
&lt;/table&gt;

&lt;p&gt;You’re probably thinking that what these results are saying is that if you were to implement the winning variation, there’s a 97.6% probability that you will see a 6% lift in conversions. If that’s how you interpret these results, then you are &lt;strong&gt;dead wrong.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;What this result &lt;em&gt;actually&lt;/em&gt; means is that there’s a 97.6% probability that variation 1 will convert better than the control, but &lt;strong&gt;it does not have any confidence in the lift itself.&lt;/strong&gt; So, how come testing tools don’t adjust their algorithms so that the significance represents the confidence in the &lt;em&gt;improvement,&lt;/em&gt; rather than just the confidence in which one will win regardless of how much it will win by? Well, there are two very good reasons for this:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;It would take significantly more data to be able to reach 95% significance in the improvement. In fact, it would probably take more than &lt;em&gt;&lt;strong&gt;ten times as much data, which means you’d need to run your tests more than ten times longer.&lt;/strong&gt;&lt;/em&gt;&lt;/li&gt;
  &lt;li&gt;Once you know which one is the better variation, &lt;em&gt;&lt;strong&gt;who cares how much it’s going to win by?&lt;/strong&gt;&lt;/em&gt; It makes more sense to just implement it right away, and move on to another test. In other words, it’s more practical to be able to run 10 experiments with confidence in which one will convert better (regardless of the lift), than to run a single test where you have absolute confidence in the lift.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;If this is news to you, at least now you’re aware of this, which is a step forward. Although we shouldn’t assume that we’re going to get as big a lift as is reported in the results, it also means that we might get a &lt;strong&gt;bigger&lt;/strong&gt; lift than what is reported! Most of the time though, I’ve found that the former result tends to be the case.&lt;/p&gt;

&lt;h2 id=&quot;how-to-create-tests-that-actually-improve-your-sales&quot;&gt;How to create tests that actually improve your sales&lt;/h2&gt;

&lt;p&gt;The most common reason why winning tests don’t turn into more sales is due to testing variables that result in a small standard deviation, therefore allowing the variance in your natural conversion rate to have a relatively large influence in the results. This is kind of a complex phenomenon to explain but I’ll do my best to drill it into your mind.&lt;/p&gt;

&lt;p&gt;To understand this better, we first need to understand the concept of a &lt;strong&gt;standard deviation.&lt;/strong&gt; The standard deviation is a measure that is used to quantify the amount of variance in a set of data. Here’s a good way to think about this: Let’s assume we have a website that gets a 10% conversion rate. Now, imagine that the individual conversion rate for each day over a 10-day span looks something like this:&lt;/p&gt;

&lt;table&gt;
  &lt;thead&gt;
    &lt;tr&gt;
      &lt;th&gt;Day&lt;/th&gt;
      &lt;th&gt;Conversion Rate&lt;/th&gt;
    &lt;/tr&gt;
  &lt;/thead&gt;
  &lt;tbody&gt;
    &lt;tr&gt;
      &lt;td&gt;1&lt;/td&gt;
      &lt;td&gt;8%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;2&lt;/td&gt;
      &lt;td&gt;5%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;3&lt;/td&gt;
      &lt;td&gt;13%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;4&lt;/td&gt;
      &lt;td&gt;12%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;5&lt;/td&gt;
      &lt;td&gt;5%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;6&lt;/td&gt;
      &lt;td&gt;7%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;7&lt;/td&gt;
      &lt;td&gt;9%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;8&lt;/td&gt;
      &lt;td&gt;15%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;9&lt;/td&gt;
      &lt;td&gt;20%&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;10&lt;/td&gt;
      &lt;td&gt;6%&lt;/td&gt;
    &lt;/tr&gt;
  &lt;/tbody&gt;
&lt;/table&gt;

&lt;p&gt;For the sake of this example, assume that we got the same amount of visitors every day. As you can see, although the conversion rate is 10%, that doesn’t mean that we are getting that conversion rate every day. Now there’s no need to know how to calculate the standard variation, but we’ll calculate it so that you understand the concept of it. In order to get the standard variation, we subtract the conversion rate for each day from the average conversion rate. However, this number can be negative, so we square each to get a positive value then get the average of &lt;em&gt;that&lt;/em&gt;, which gives us the average variance. Then we un-square it (square root) so we don’t have inflated values:&lt;/p&gt;

&lt;table&gt;
  &lt;thead&gt;
    &lt;tr&gt;
      &lt;th&gt;Day&lt;/th&gt;
      &lt;th&gt;Conversion Rate&lt;/th&gt;
      &lt;th&gt;Variance (x - mean)^2&lt;/th&gt;
    &lt;/tr&gt;
  &lt;/thead&gt;
  &lt;tbody&gt;
    &lt;tr&gt;
      &lt;td&gt;1&lt;/td&gt;
      &lt;td&gt;8%&lt;/td&gt;
      &lt;td&gt;(8 - 10)^2 = &lt;strong&gt;4&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;2&lt;/td&gt;
      &lt;td&gt;5%&lt;/td&gt;
      &lt;td&gt;(5 - 10)^2 = &lt;strong&gt;25&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;3&lt;/td&gt;
      &lt;td&gt;13%&lt;/td&gt;
      &lt;td&gt;(13 - 10)^2 =  &lt;strong&gt;9&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;4&lt;/td&gt;
      &lt;td&gt;12%&lt;/td&gt;
      &lt;td&gt;(12 - 10)^2 =  &lt;strong&gt;4&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;5&lt;/td&gt;
      &lt;td&gt;5%&lt;/td&gt;
      &lt;td&gt;(5 - 10)^2 = &lt;strong&gt;25&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;6&lt;/td&gt;
      &lt;td&gt;7%&lt;/td&gt;
      &lt;td&gt;(7 - 10)^2 =  &lt;strong&gt;9&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;7&lt;/td&gt;
      &lt;td&gt;9%&lt;/td&gt;
      &lt;td&gt;(9 - 10)^2 =  &lt;strong&gt;1&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;8&lt;/td&gt;
      &lt;td&gt;15%&lt;/td&gt;
      &lt;td&gt;(15 - 10)^2 = &lt;strong&gt;25&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;9&lt;/td&gt;
      &lt;td&gt;20%&lt;/td&gt;
      &lt;td&gt;(20 - 10)^2 = &lt;strong&gt;100&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
    &lt;tr&gt;
      &lt;td&gt;10&lt;/td&gt;
      &lt;td&gt;6%&lt;/td&gt;
      &lt;td&gt;(6 - 10)^2 = &lt;strong&gt;16&lt;/strong&gt;&lt;/td&gt;
    &lt;/tr&gt;
  &lt;/tbody&gt;
&lt;/table&gt;

&lt;p&gt;then we get the average of the differences and get its square root:&lt;/p&gt;

&lt;script type=&quot;math/tex; mode=display&quot;&gt;\sqrt{\frac{4+25+9+4+25+9+1+25+100+16}{10}} = 4.669&lt;/script&gt;

&lt;p&gt;As you can see, our standard deviation is about 4.7 which is 47% of our conversion rate. Not only is this very large, but also much larger than the lift you will probably get in your A/B tests. It’s unlikely that tools such as Optimizely would consider results like this “conclusive” unless you had lots of data in the test, but you get the gist of it now. Keep in mind that this is in either direction, so a high standard deviation doesn’t necessarily mean the test will not improve your sales. However, here’s what you &lt;em6&gt;should&lt;/em6&gt; take from this:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;&lt;strong&gt;The larger your standard deviation, the more dramatic the difference between your control and variations need to be in order to create tests where the reported lift more closely matches the lift you’ll see when you implement the variation.&lt;/strong&gt;&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;And with that said, the one thing you need to do is &lt;strong&gt;test changes to variables that actually matter to your visitors.&lt;/strong&gt; If you aren’t seeing lifts in sales from your winning tests, it’s most likely because you are focusing too much on ‘visual’ aspects of your site, like colors, layout, and aesthetics, rather than the things they actually consciously consider, such as product features, reviews, and competitors.&lt;/p&gt;

&lt;p&gt;The first time I saw KISSMetric’s infographic on &lt;a href=&quot;https://blog.kissmetrics.com/color-psychology/&quot;&gt;how colors affect purchases&lt;/a&gt;, I thought it was interesting but at the same time, I almost shed a tear because I knew just how many people scrambled to run an experiment to test different colors on their website, inspired by that infographic. When is the last time you changed your mind about buying something because of the color of something on the site? &lt;strong&gt;Probably never&lt;/strong&gt;. When you test something insignificant like this, the affect to the conversion rate due to the change cannot overcome your variance, and therefore your result is actually due to natural variance, which results in tests that don’t make a difference to sales when implemented. You must not forget that in order for a change to your site to improve your sales, that change needs to literally make someone who would &lt;strong&gt;not&lt;/strong&gt; have bought from you &lt;strong&gt;change their mind&lt;/strong&gt;. So next time you build a test, think to yourself - &lt;em&gt;“Is this change enough to make someone &lt;strong&gt;change their mind?&lt;/strong&gt;“&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;If you want to learn more about creating tests that actually increase your sales, check out our free CRO course &lt;a href=&quot;https://convertify.io/no-guesswork&quot;&gt;No Guesswork&lt;/a&gt;.&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/tips/why-your-winning-ab-tests-arent-improving-your-bottomline</link>
                <guid>http://blog.convertify.io/tips/why-your-winning-ab-tests-arent-improving-your-bottomline</guid>
                <pubDate>2015-03-03T00:00:00-08:00</pubDate>
        </item>

        <item>
                <title>Working with Clients - Watch out for Back-Seat Driving</title>
                <description>&lt;p&gt;&lt;em&gt;“I really like [competitor]’s website. Can you do a test using a design like theirs?”&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;em&gt;“I read in an article that [x] increases conversions. Can you set up that test please?”&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;Your client is all that matters - that’s true. It’s important that they have a sense of control in order to maintain a long-lasting relationship with mutual trust. But keep one thing in mind:&lt;/p&gt;

&lt;p&gt;&lt;em&gt;&lt;strong&gt;Your client hired you to begin with because they believe your expertise will help them achieve a certain goal that they wouldn’t be able to achieve without you.&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;At the end of the day, all that matters is the result - a higher conversion rate, more traffic, more followers, etc. Both you and your client want to hit the goals more than anything.&lt;/p&gt;

&lt;p&gt;But they hired you because &lt;em&gt;you&lt;/em&gt; know how_ _to best achieve that goal, not them.&lt;/p&gt;

&lt;p&gt;It’s very common for clients to make requests. If they want their tests to match their site or use a certain style, for example, that’s reasonable. We’ll gladly accommodate any request that isn’t out of the scope of the project and won’t hurt our margins on that project.&lt;/p&gt;

&lt;p&gt;In any engagement you are ultimately in the driving seat but it’s important that your client has a say in things, because your work shouldn’t go against their company’s vision or negatively affect other aspects of the business.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;But be careful just how often you let that happen.&lt;/strong&gt; You need to set expectations and ground-rules before you start the engagement, and to make sure it’s a good fit.&lt;/p&gt;

&lt;p&gt;When I first got into this business 5 years ago, I often let the client steer the project’s direction too much, to the point where they basically were making most of the decisions as to how we will achieve the goal of an increased conversion. The problem with this is that eventually, the results were influenced by the client more than they were influenced by me. My expertise ends up having less and less influence on results, and I ended up simply being the guy that executed the client’s action plan.&lt;/p&gt;

&lt;p&gt;It’s obvious why this is not good, but there’s something even worse that tends to happen. If the results are not good, it’s common that the client will blame** you **for the lack of results, even though it was mostly due to their ‘requests’ or changes to the project.&lt;/p&gt;

&lt;p&gt;So remember - the client knows more about their business than you do - but that doesn’t mean that you should let them take the wheel completely. Listen to their opinions. Take them seriously. But if you disagree with something, make sure to be clear and blunt in your communication as to why you don’t think it’s a good idea based on your expertise. And make sure to be up front about your plan of execution, and justify every decision so that they believe in those decisions as much as you do.&lt;em&gt; _If you&lt;/em&gt; _truly think the client is pushing you into a direction that can hurt results, don’t go out of your way to avoid debates and arguments. They are uncomfortable, but almost always end with a resolution, and often end up building more trust, as long as your are truly looking out for the best interest of your clients.&lt;/p&gt;

&lt;p&gt;Just my two cents.&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Would love to hear about some experiences you guys have had like this, or any thoughts on this in the comments!&lt;/em&gt;&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/tips/working-with-clients-watch-out-for-back-seat-driving</link>
                <guid>http://blog.convertify.io/tips/working-with-clients-watch-out-for-back-seat-driving</guid>
                <pubDate>2014-07-02T13:51:11-07:00</pubDate>
        </item>

        <item>
                <title>Is Your Website Leaking? How Adding One Element to a Blog's Sidebar Achieved a 82.14% Lift in Conversions</title>
                <description>&lt;p&gt;If you’re getting plenty of traffic but still not seeing sales, it usually means that your offer is not enticing enough to your visitors, or you’re getting the wrong type of traffic. But don’t be too quick to judge, because that’s not always the case. Sometimes, the issue is that &lt;em&gt;people are having trouble finding your offer in the first place.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;As with all clients, the first thing we did when beginning our optimization for &lt;a href=&quot;http://gnowfglins.com&quot;&gt;GNOWFGLINS&lt;/a&gt; - a health/cooking/lifestyle website - was to map out the different funnels.&lt;/p&gt;

&lt;p&gt;Majority of GNOWFGLINS’ traffic entered through the blog - a trait that is fast becoming common in many of today’s websites, as Google’s algorithm tends to favor quality content more and more. When looking at their funnel for people who entered through an article, we saw a huge drop in visits to the offer page:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2014-07-01-is-your-website-leaking-how-adding-one-element-to-a-blogs-sidebar-achieved-a-82-14-lift-in-conversions/Funnel.png&quot; alt=&quot;Conversion Funnel&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;This means one of two things:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;The offer is not enticing to the visitor&lt;/li&gt;
  &lt;li&gt;The offer is not being noticed at all.
 &lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;When looking at an article, we noticed there was no call to action. There was a link to the main offer in the navigation, but it was in a pull-down menu. We decided that adding a call-to-action would create a new path that was noticeable to the visitor. Take a look at the variations:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Control: .28% Conversion Rate&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2014-07-01-is-your-website-leaking-how-adding-one-element-to-a-blogs-sidebar-achieved-a-82-14-lift-in-conversions/Original.png&quot; alt=&quot;Original&quot; /&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Variation: .51% Conversion Rate (+82%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2014-07-01-is-your-website-leaking-how-adding-one-element-to-a-blogs-sidebar-achieved-a-82-14-lift-in-conversions/Winner.png&quot; alt=&quot;Winner&quot; /&gt;&lt;/p&gt;

&lt;p&gt;By adding the call-to-action in the sidebar, we’ve created a new path and made it much easier to notice that they have a membership offer. A good analogy for this is a restaurant with no sign - you’re simply not going to notice it.&lt;/p&gt;

&lt;h2 id=&quot;dont-be-annoying&quot;&gt;Don’t be Annoying&lt;/h2&gt;

&lt;p&gt;Remember - the real reason the visitor is on the site in the first place is because they believed that the content would be worth reading. Don’t make that experience unenjoyable by getting in their way! Here’s some pointers:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Don’t make it too distracting: &lt;/strong&gt;If your call-to-action moves or flashes, you’re doing it wrong.&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Don’t get in the way of reading: &lt;/strong&gt;If I’m trying to read your homemade lasagna recipe, ”Get my e-book 50% off” shouldn’t be listed as a required ingredient.&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Keep it Simple: &lt;/strong&gt;There should be no unnecessary copy or elements. Stay away from fluff and vague statements.
If you run this test and get results, please let us know in the comments section below!&lt;/li&gt;
&lt;/ul&gt;
</description>
                <link>http://blog.convertify.io/case-studies/is-your-website-leaking-how-adding-one-element-to-a-blogs-sidebar-achieved-a-82-14-lift-in-conversions</link>
                <guid>http://blog.convertify.io/case-studies/is-your-website-leaking-how-adding-one-element-to-a-blogs-sidebar-achieved-a-82-14-lift-in-conversions</guid>
                <pubDate>2014-07-01T16:15:24-07:00</pubDate>
        </item>

        <item>
                <title>70 Conversion Optimization Tools & Resources That You Should Know About</title>
                <description>&lt;p&gt;Here’s a list of tools and resources we’ve come across that will help you optimize your conversion rate. Let us know if we missed any!&lt;/p&gt;

&lt;h2 id=&quot;concept-testing&quot;&gt;Concept Testing&lt;/h2&gt;

&lt;h3 id=&quot;markup&quot;&gt;1. Markup&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/povge.jpg&quot; alt=&quot;&quot; /&gt; MarkUp lets you draw on any website in real-time so it’s easy to share ideas on how you would change a site’s design. Then, you can save the design and send the files out to a client. Mark up a page to show where to improve conversions and then send. It’s also free.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://markup.io/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;mockflow&quot;&gt;2. MockFlow&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/i9a4k.jpg&quot; alt=&quot;&quot; /&gt; Create a wireframe on an entire webpage with web and desktop applications from MockFlow. Test concepts and share with your team or clients to talk about conversion ideas and testing. Basic use of MockFlow is free, but premium includes upgraded features for $69 a year.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://mockflow.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;balsamiq&quot;&gt;3. Balsamiq&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/U2cTZ.jpg&quot; alt=&quot;&quot; /&gt; It’s easy to create click-through prototypes and low-fidelity wireframes with sketches using tools from Balsamiq. You can show how to increase website functionality and conversions. Balsamiq starts at $79.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://balsamiq.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;omnigaffle&quot;&gt;4. OmniGaffle&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/8pRP5.jpg&quot; alt=&quot;&quot; /&gt; With robust software, OmniGaffle gives CROs a way to draw wireframes and create process charts or diagrams. However, the software is only for Mac users at this time. If you want to quickly create some ideas for ideal web design and conversion, you can create individual page layouts. OmniGaffle starts at $99.95.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.omnigroup.com/products/omnigraffle/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;mockingbird&quot;&gt;5. Mockingbird&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/iufBA.jpg&quot; alt=&quot;&quot; /&gt; Mockingbord allows you to use browser-based tools that make it easy to create, preview, link and share mockups of any application or website. You can try Mockingbird for free, but plans start at just $9.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;https://gomockingbird.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;optimalsort&quot;&gt;6. OptimalSort&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/av6G8.jpg&quot; alt=&quot;&quot; /&gt; For surveys, use OptimalSort to create online card sorting surveys and reach out to users anywhere around the globe. It also doesn’t take much time to create surveys or send surveys in bulk. You can pay $109 a month to use OptimalSort or select the $990 annual package for ongoing testing.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.optimalworkshop.com/optimalsort.htm&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;websort&quot;&gt;7. WebSort&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/X7k2N.jpg&quot; alt=&quot;&quot; /&gt; With this web-based tool, you can conduct all kinds of remote card sorting studies. All you do is send the link to participants and then view the results on WebSort. It’s easy-to-use, and plans start at $149.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://uxpunk.com/websort/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;treejack&quot;&gt;8. Treejack&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/eFP9Y.jpg&quot; alt=&quot;&quot; /&gt; If you want to know if you set up your IA well, Treejack shows you what parts are working and what parts could use more attention through tree testing methods. This makes it easy to plan better content marketing campaigns. You can use the service for $109 per month or pay $990 annually.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.optimalworkshop.com/treejack.htm&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;fluidui&quot;&gt;9. FluidUI&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/ndb8S.jpg&quot; alt=&quot;&quot; /&gt; FluidUI that is just for mobile testing and understanding conversions on mobile applications. You can build prototype mobile apps for iOs, Windows 8 and Android. There’s a free trial and no forms to fill out. https://www.fluidui.com/&lt;/p&gt;

&lt;h2 id=&quot;click-and-impression-testing-tools&quot;&gt;Click and Impression Testing Tools&lt;/h2&gt;

&lt;h3 id=&quot;graybit&quot;&gt;10. Graybit&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/3DU85.jpg&quot; alt=&quot;&quot; /&gt; Did you know that color can hinder as well as nurture visitor engagement and views? GraBit converts all web pages to grayscale allowing you to see each page’s contrast. This is a great web design tool that should help you show where to focus content and drive your target’s interest. Plus, it’s free.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://graybit.com/main.php&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;fivesecondtest&quot;&gt;11. FiveSecondTest&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/3rypJ.jpg&quot; alt=&quot;&quot; /&gt; FiveSecondTest lets users create tests where your audience views the webpage for five seconds and then must answer a series of questions that you specify about the design. At a cheap cost of $20 per month, it’s one of the most successful usability testing tools. There are also free community tests if you’re willing to participate, too.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://fivesecondtest.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;wewe-customer-focus-calculator&quot;&gt;12. WeWe Customer Focus Calculator&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/qq11I.jpg&quot; alt=&quot;&quot; /&gt; FutureNow’s WeWe customer focus calculator allows you to see what your landing page’s focus is and how customers view your website with some impressive ways to make changes quickly to your pages. You can also use it to test competitor’s pages as well. It’s free to use, and you get a score of your page.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.futurenowinc.com/wewe.htm&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;feng-gui&quot;&gt;13. Feng-GUI&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/hQi8E.jpg&quot; alt=&quot;&quot; /&gt; With Feng-GUI, you get simulated five second tests that show you where a web design is going right and where it’s going wrong as far as user attention. The tool uses heatmaps to illustrate attention and predicts where people are most likely to look on your web page. Feng-GUI starts at $25.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://feng-gui.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;inspectlet&quot;&gt;14. Inspectlet&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/7FseM.jpg&quot; alt=&quot;&quot; /&gt; Inspectlet is another heat map tool to test your landing pages and optimize them for better customer attention. You can also capture visitor screens and look at analytics. Inspectlet has free and paid plans that start at $9.99.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.inspectlet.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;attentionwizard&quot;&gt;15. AttentionWizard&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/tHHvO.jpg&quot; alt=&quot;&quot; /&gt; AttentionWizard lets you upload an image or look at a live website with heatmaps that show user attention. It gives you quick insight into what parts of your site draw attention first. AttentionWizard has free and paid options that start at $27. You can also try the software for a penny.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.attentionwizard.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;reinvigorate&quot;&gt;16. Reinvigorate&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/rDqmK.jpg&quot; alt=&quot;&quot; /&gt; If you want another source for heat maps that has a more innovative design and look, Reinvigorate is a cheap and easy-to-use real-time attention heatmap service. It only costs $10 a month and also provides real-time analytic data and charts.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;https://www.reinvigorate.net/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;content-experiments&quot;&gt;17. Content Experiments&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/Ffwfl.jpg&quot; alt=&quot;&quot; /&gt; Google’s Content Experiments through its Google Analytics platform can help you create quick A/B tests. It was formerly called Website Optimizer. It’s a completely free tool, and you can easily set up split tests and monitor them in your browser.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://support.google.com/analytics/bin/answer.py?hl=en&amp;amp;answer=1745147&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;rekko&quot;&gt;19. Rekko&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/kIJPR.jpg&quot; alt=&quot;&quot; /&gt; Using JavaScript tagging for onsite marketing conversion, you can insert marketing apps with marketing materials, content, A/B tests and much more. You can create all of it from Rekko’s central dashboard and monitor your tests as well. Rekko provides this tool for free.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://rekko.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;wingify&quot;&gt;20. Wingify&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/tX3Ye.jpg&quot; alt=&quot;&quot; /&gt; Wingify’s Visual Website Optimizer is a nifty app for A/B testing. You can create all types of visual design test variations, and you don’t have to know much code to do it. With a step-by-step guide, Wingify makes it simple and provides reporting tools as well. You can try this tool for free. http://wingify.com/&lt;/p&gt;

&lt;h2 id=&quot;user-testing-tools&quot;&gt;User Testing Tools&lt;/h2&gt;

&lt;h3 id=&quot;usabilla&quot;&gt;21. Usabilla&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/a4Wax.jpg&quot; alt=&quot;&quot; /&gt; Usabilla offers tons of different user testing tools. Most of all, you get visual results and can see a user’s experience as they work with your web design and try to purchase products. It’s also supportive of 20 different languages. Usabilla costs start at $19, but you can also use a 30-day trial to check out the software.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://usabilla.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;morae&quot;&gt;22. Morae&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/sSySM.jpg&quot; alt=&quot;&quot; /&gt; Morae combines three things into its user testing software. These tools are called Recorder, Observer and Manager. You can record audio, video, on-screen interaction and even track mouse movement. This is just with Recorder tool. Observer and Manager are great for tracking and reporting tools. This software is best for those with a bigger budget as it’s $1,495 for all three tools.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.techsmith.com/morae.asp&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;intuitionhq&quot;&gt;23. IntuitionHQ&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/xUcTh.jpg&quot; alt=&quot;&quot; /&gt; IntutionHQ takes screenshots and pictures of your designs, then lets you create tasks for users to finish and share testing links with clients or other team members. It’s a creative tool for quick user testing and sharing reports. IntuitionHQ starts at $49.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.intuitionhq.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;chalkmark&quot;&gt;24. ChalkMark&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/UmB2R.jpg&quot; alt=&quot;&quot; /&gt; User testing is simple with ChalkMark’s tools. You create a task list for users to complete and upload designs to ChalkMark for them to test. The tools track where users click and engage with your design. Tools cost $109 per month or you can pay $990 per year.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.optimalworkshop.com/chalkmark.htm&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;usertestingcom&quot;&gt;25. UserTesting.com&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/4QkNX.jpg&quot; alt=&quot;&quot; /&gt; UserTesting.com’s biggest draw is the large panel of quality users that work with the site to provide excellent user testing results. You can use their tools for on-demand tests and track every movement of users as they interact with your site. UserTesting.com charges $39 per test and more if you want more participants.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://usertesting.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;feedback-army&quot;&gt;26. Feedback Army&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/cZYwZ.jpg&quot; alt=&quot;&quot; /&gt; Feedback Army is a very fast way to get feedback about your site’s design and engagement with visitors. You can submit all of your questions for user testing with your site design and receive 10 responses from Feedback Army users. Tool costs $20.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://feedbackarmy.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;concept-feedback&quot;&gt;27. Concept Feedback&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/igs7d.jpg&quot; alt=&quot;&quot; /&gt; Concept Feedback provides a great tool where you post your site, mockup, wireframe or landing page and get feedback about your usability, design and marketing campaign from real people in the Concept Feedback community. The best part it’s totally free.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.conceptfeedback.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;uservoice&quot;&gt;28. UserVoice&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/fAWJ5.jpg&quot; alt=&quot;&quot; /&gt; UserVoice provides you with a community where you can submit ideas for web design and take part in voting and commenting to see others ideas as well as opinions of your own. It’s great for feedback and planning new campaigns. You can use the community for free, but premium features cost up to $95 per month.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://uservoice.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;silverback&quot;&gt;29. Silverback&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/8UBsl.jpg&quot; alt=&quot;&quot; /&gt; Silverback is just for Mac users. It allows you to perform usability tests in a different way known as Guerilla testing. You film the user as they take each test, capture screen activity, record reactions and use some other interesting metrics to gauge your audience. Software costs $69.95.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://silverbackapp.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;clicktale&quot;&gt;30. ClickTale&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/rQtEH.jpg&quot; alt=&quot;&quot; /&gt; Clicktale is an amazing tool for helping you analyze different forms on sites so that you can see which fields are taking too long for users to fill in. In some cases, forms can actually cause users to leave the site. To prevent thus, ClickTale is a must. Basic plan is free, and others are $99 and up.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.clicktale.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;ethnio&quot;&gt;31. Ethnio&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/ohq4T.jpg&quot; alt=&quot;&quot; /&gt; Ethnio lets you recruit and manage all of your tests for different websites. You can easily get a few hundred testers to sign up and start looking at your site or products. The cost is free for basic, but there are paid options that range from $49 to $199 per month.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.ethnio.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;kampyle&quot;&gt;32. Kampyle&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/OpIFb.jpg&quot; alt=&quot;&quot; /&gt; Kampyle offers a way to invite visitors to join surveys that you create. The surveys give you a better look at what visitors liked and didn’t like about your landing page, website, products, etc. The tool costs $99 and up per month. https://www.kampyle.com/website-feedback-pricing&lt;/p&gt;

&lt;h2 id=&quot;more-usability-tools&quot;&gt;More Usability Tools&lt;/h2&gt;

&lt;h3 id=&quot;adobe-connect&quot;&gt;33. Adobe Connect&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/ocLos.jpg&quot; alt=&quot;&quot; /&gt; Adobe has one of the more robust conversion and usability testing tools known as Adobe Connect. The software provides a dedicated web meeting room, web address, web cam support, Mac and PC support and you can record sessions to review data later. The software comes with a free trial, but it’s $55 per host per month after.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.adobe.com/products/acrobatconnectpro/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;ask-your-target-market&quot;&gt;34. Ask Your Target Market&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/kX2u9.jpg&quot; alt=&quot;&quot; /&gt; Ask Your Target Market is one of the best tools for user surveys and allows you to create regular and branched logic surveys. You can add photos to any of your questions, which makes it easy to include designs. A dashboard allows you to view results in real time. Ask Your Target Market uses credits, and 20 credits costs $29.95.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://askyourtargetmarket.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;clickheat&quot;&gt;35. ClickHeat&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/IVCLy.jpg&quot; alt=&quot;&quot; /&gt; For mouse tracking that measures clicks, ClickHeat lets you see screen sizes, browsers and clicks of your users. The software comes with an easy-to-install wizard and makes it simple to see what’s going on in your user’s minds when they are looking through your site. The software is also free.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.labsmedia.com/clickheat/index.html&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;camtasia-studio&quot;&gt;36. Camtasia Studio&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/2c15f.jpg&quot; alt=&quot;&quot; /&gt; Camtasia is by TechSmith and provides picture-in-picture usability testing. You can edit video recordings, upload them to YouTube and reuse effects like zoom. It’s easy to set up and makes it simple to get reviews of your products. However, the cost is $300.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.techsmith.com/camtasia.asp&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;spur&quot;&gt;37. Spur&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/RdLhA.jpg&quot; alt=&quot;&quot; /&gt; Spur lets you conduct a number of tests on your site’s design through a simple-to-use web app. All you do is enter your site’s URL into a box and wait a moment to tget a snapshot of your page with a number of buttons you can click to see what your site looks like in greyscale, contrast, blurry or at different zoom levels. It’s interesting to see what spots of your site are highlighted and attract attention. It’s also free.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.spurapp.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;crazyegg&quot;&gt;38. CrazyEgg&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/PgXZh.jpg&quot; alt=&quot;&quot; /&gt; With an easy-to-use format, you get a smart interface that makes it simple to navigate and view results of your site analytics. The app also provides overlays to show what users clicked which elements on the page. Information is collected and passed on to you. Cost for basic plan is $9 per month, but more features can be added for plans costing up to $99.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.crazyegg.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;etre&quot;&gt;39. Etre&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/jjcNU.jpg&quot; alt=&quot;&quot; /&gt; Etre is a great usability testing tool that provides many of the same benefits as others like tracking and surveying. However, it also provides eye tracking, usability inspections, accessibility, SEO and navigation design help. Cost depends on how much you use the software, and it can take as many as 6 weeks to complete user testing.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.etre.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;google-analytics&quot;&gt;40. Google Analytics&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/naDNy.jpg&quot; alt=&quot;&quot; /&gt; Google has a ton of different tools to help with usability and conversion. Google Analytics is only one of them, but it’s simple to set up and free. You can monitor your traffic and get reports on all kinds of metrics and demographics.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.google.com/analytics/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;gotomeeting&quot;&gt;41. GoToMeeting&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/1CpOk.jpg&quot; alt=&quot;&quot; /&gt; GoToMeeting allows for desktop sharing, recording and web/phone teleconferencing. You can also pass over meeting control, chat privately and annotate meetings. Not all features are as robust for Mac users, but the software is great if you want to watch and record users. It’s also free.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;https://www1.gotomeeting.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;jing-pro&quot;&gt;42. Jing Pro&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/jZEBD.jpg&quot; alt=&quot;&quot; /&gt; Jing is a very quick usability test module that doesn’t require any type of encoding or re-encoding of video. You can share ideas easily and look at videos of computer screens. It’s perfect as a free tool to see what testers are doing on your site.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.jingproject.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;mechanical-turk&quot;&gt;43. Mechanical Turk&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/A3QQd.jpg&quot; alt=&quot;&quot; /&gt; You can hire usability testers for quite cheap on Mechanical Turk. Feedback is low cost and may not be as robust as other tools on this last, but it’s a good way to get a lot of feedback at once. You can define the task for the reviewer and the rate to pay reviewers. Cost depends on how many tasks you request.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;https://www.mturk.com/mturk/welcome&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;morae-1&quot;&gt;44. Morae&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/3xk4T.jpg&quot; alt=&quot;&quot; /&gt; Morae offers a suite of tools like a recording module for voice, key presses, screen action, mouse tracking and voice. The tools are quite sophisticated yet easy-to-use. You can use different modes of research for usability. This is a great for in-depth research. Cost can be expensive with $1,295 for lowest package, but there is a free trial. http://www.techsmith.com/morae.asp&lt;/p&gt;

&lt;h3 id=&quot;open-hallway&quot;&gt;45. Open Hallway&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/Y8rRl.jpg&quot; alt=&quot;&quot; /&gt; It’s simple to install and quick to use as browser-based tool. It captures usability sessions with both audio and screen capture. At $49 a month, it’s a good buy if you want a quick tool to access anywhere for usability testing.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.openhallway.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;loop11&quot;&gt;46. Loop11&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/0ZFhe.jpg&quot; alt=&quot;&quot; /&gt; Loop11 offers dynamic usability testing with tracking and recording software. Data reports on task completion rate and how long it took to complete each task. You don’t have to place any software on your site, and the data is genuine from real users. It also uses live HTML, so you don’t need screenshots. There’s a free trial, but it’s $350 per test.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://loop11.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;mouseflow&quot;&gt;47. MouseFlow&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/2UjA0.jpg&quot; alt=&quot;&quot; /&gt; MouseFlow allows you to do remote usability testing that captures mouse movements, clicks and other ways that users interact with your site. You can also look at analytical reports to see where you need to improve. It costs $19 per month for basic, which includes 1,000 recording sessions and goes up to a customized “Enterprise” package that allows for millions of recorded sessions.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.userfly.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h2 id=&quot;competitive-ppc-analysis-tools&quot;&gt;Competitive PPC Analysis Tools&lt;/h2&gt;

&lt;h3 id=&quot;spyfu&quot;&gt;48. Spyfu&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/z98Cj.jpg&quot; alt=&quot;&quot; /&gt; Spyfu is one of the best tools to spy on competitor’s AdWords campaigns to find more opportunities and optimize your own leads. It also has a number of other SEO tools. You can use the software for $79 per month.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.spyfu.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;ppc-web-spy&quot;&gt;49. PPC Web Spy&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/kWS9O.jpg&quot; alt=&quot;&quot; /&gt; PPC Web Spy gives you another competitive analysis too, but it’s free unlike SpyFu. You can uncover all Google AdWords that your competitors are using. This is a downloadable tool that works from your desktop.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.ppcwebspy.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;keyword-spy&quot;&gt;50. KeyWord Spy&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/LbUsf.jpg&quot; alt=&quot;&quot; /&gt; Keyword Spy allows you to spy on competitors and see their keywords with daily database updates. You can also see how much competitors are spending on their AdWords campaigns as well as the most profitable keyword and ad copy combinations. You can try out the software for free.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.keywordspy.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;semrush&quot;&gt;51. SEMRush&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/0jM8j.jpg&quot; alt=&quot;&quot; /&gt; SEMRush is one of the go-to tools for any marketer. It combines a variety of different tracking and keyword tools to show you what landing pages are doing well, what your competitors are doing and how to improve your campaigns. You can get the basic plan of SEMRush for $69 a month.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.semrush.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;ispionage&quot;&gt;52. iSpionage&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/H6X1s.jpg&quot; alt=&quot;&quot; /&gt; All you have to do is enter a domain and get dynamic results for all of your PPC competitors. It’s free to test from the home page, but you can sign up for a plan that starts at $59 for all of the tools. http://ispionage.com/&lt;/p&gt;

&lt;h2 id=&quot;landing-page-optimization-tools&quot;&gt;Landing Page Optimization Tools&lt;/h2&gt;

&lt;h3 id=&quot;ion-landing-page-platform&quot;&gt;53. ion Landing Page Platform&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/OwYzy.jpg&quot; alt=&quot;&quot; /&gt; Create better landing pages with ion platform, also called LiveBall. You can create and test all types of landing pages across different business industries. You can also see the conversion rates for your landing pages that you create through ion. The services are also customized for your marketing team, so costs vary.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.ioninteractive.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;unbounce&quot;&gt;54. Unbounce&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/ji5w4.jpg&quot; alt=&quot;&quot; /&gt; If you have very high bounce rates on your landing pages, you need to find out why. Unbounce can help you do that even with your small budget. There are a variety of different landing page templates, and each one has a high conversion rate. The pages also integrate with MailChimp and HubSpot easily. Plans start at $49 per month.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.unbounce.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;optimizely&quot;&gt;55. Optimizely&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/koQ8r.jpg&quot; alt=&quot;&quot; /&gt; Optimizely is a h3 testing tool that combines emails, landing pages and much more. IT was founded by Dan Siroker who was behind the 2008 Obama campaign. Optimizely is the perfect A/B testing tool as well. The plans start at $17 per month.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;https://www.optimizely.com/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;quicksprouts-landing-page-optimization-guide&quot;&gt;56. QuickSprout’s Landing Page Optimization Guide&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/CKXHe.jpg&quot; alt=&quot;&quot; /&gt; QuickSprout is one of the biggest names in digital marketing, and their guide to landing page optimization is one of the most detailed and visually stunning step-by-step how-tos you will ever need. Best of all, QuickSprout provides tons of guides like this one for free to their readers.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.quicksprout.com/landing-page-optimization/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;wordstreams-landing-page-optimization-guide&quot;&gt;57. WordStream’s Landing Page Optimization Guide&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/Kb2E5.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;WordStream is another go-to site for conversion and SEO tools. They also have a step-by-step guide to creating the perfect landing pages and focus on optimizing conversions online.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.wordstream.com/landing-page-optimization&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h2 id=&quot;blogs-and-web-page-guides&quot;&gt;Blogs and Web Page Guides&lt;/h2&gt;

&lt;h3 id=&quot;mozs-conversion-rate-optimization-blog&quot;&gt;56. Moz’s Conversion Rate Optimization Blog&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/2Yw7b.jpg&quot; alt=&quot;&quot; /&gt; For those who have been following SEOMoz and now Moz, their blog on optimizing conversions is ideal for anyone who needs updated information on the latest practices and techniques as well as guides and tips for some specific aspects of conversions.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://moz.com/blog/category/conversion-rate-optimization&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;qualaroos-beginners-guide-to-conversion-rate-optimization&quot;&gt;57. Qualaroo’s Beginner’s Guide to Conversion Rate Optimization&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/SuKTe.jpg&quot; alt=&quot;&quot; /&gt; If you are just starting out with optimizing conversions and not sure what to do, Qualaroo provides an excellent guide to everything about conversions from the ground up. The guide combines a lot of advice from the latest experts in digital marketing over 12 chapters. Even if you have some advanced knowledge of conversion techniques, this guide can still teach you something.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;https://qualaroo.com/beginners-guide-to-cro/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;seogadgets-infographic-guide-to-cro&quot;&gt;58. SEOGadget’s Infographic Guide to CRO&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/ou49O.jpg&quot; alt=&quot;&quot; /&gt; One great visual for learning how to optimize conversions for today’s target audiences comes from SEOGadget’s amazing infographic. You can see it on the Moz blog.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://moz.com/blog/seogadget-guide-conversion-rate-optimization&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;evergages-9-uncommon-conversion-optimization-tips&quot;&gt;59. Evergage’s “9 Uncommon Conversion Optimization Tips”&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/Onl5q.jpg&quot; alt=&quot;&quot; /&gt; if you have more experience with conversions, you might want to check out some of the ways that other tools and concepts can help you when the original techniques and common ways of converting aren’t working. Here’s 9 tips for uncommon conversions from Evergage. One tip says to align calls-to-action with incoming keywords.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.evergage.com/blog/9-uncommon-conversion-rate-optimization-tips-you-can-use-today&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;portents-webinars-and-slideshare-47-conversion-tips&quot;&gt;60. Portent’s Webinars and Slideshare “47 Conversion Tips”&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/XV0d6.jpg&quot; alt=&quot;&quot; /&gt; Portent has a ton of content on conversions. One of their best is the webinar series on conversion tips, which they broke down into an easy-to-follow presentation on slide share. The slides provide some great insight and provides some interesting views on calls-to-action.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.slideshare.net/PortentInteractive/47-conversion-rate-optimization-tips-28177418&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;monetizepros-25-easy-conversion-tips-for-beginners&quot;&gt;61. MonetizePros “25 Easy Conversion Tips for Beginners”&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/3bplG.jpg&quot; alt=&quot;&quot; /&gt; MonetizePros has a great blog for digital marketers that’s constantly updated. One of their more recent articles in 2014 was a step-by-step guide to conversions for those who are just starting out, but some of the tips are quite unique and different. They have tips on lightbox forms, mailing list messages, mobile-friendly landing pages and more.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://monetizepros.com/blog/2014/25-easy-conversion-rate-optimization-tips-for-beginners/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;cro-techniques-by-ventureharbour&quot;&gt;62. 101 CRO Techniques by VentureHarbour&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/ZqCc3.jpg&quot; alt=&quot;&quot; /&gt; This is a huge list combining some of the easiest and most difficult conversion tips. There are over 100 tactics, techniques and how-tos listed in this article by VentureHarbour. While some tips are general, there are over 20 tips for optimizing split testing campaigns as well.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.ventureharbour.com/101-conversion-rate-optimization-tips/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;ab-testing-tips-for-2014-by-visual-website-optimizer&quot;&gt;63. A/B Testing Tips for 2014 by Visual Website Optimizer&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/aB5LH.jpg&quot; alt=&quot;&quot; /&gt; Visual Website Optimizer has some great tools, but the team also produces an exceptional blog. One of their recent articles focused on A/B testing tips for 2014. These are some incredible visual tips that you can use today to increase your conversions. The first step on following the scientific method shows exactly why Visual Website Optimizer is one of the best conversion tools today.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-tips-for-2014/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;search-engine-watchs-23-tips-for-ab-testing&quot;&gt;64. Search Engine Watch’s 23 Tips for A/B Testing&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/J2z5z.jpg&quot; alt=&quot;&quot; /&gt; Search Engine Watch always has interesting articles with the latest and most exciting news in digital marketing. Their article with over 20 tips on A/B testing is quite exceptional and provides some interesting views on getting split tests done quickly and efficiently.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://searchenginewatch.com/article/2223888/23-Tips-on-How-to-AB-Test-Like-a-Badass&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;increase-conversions-by-10-from-quicksprout&quot;&gt;65. Increase Conversions by 10% from Quicksprout&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/EoPGs.jpg&quot; alt=&quot;&quot; /&gt; QuickSprout produces another hard-hitting article that gives you a great method to increasing your conversions today by 10 percent. It’s easy to read and provides some good insights on split tests between different campaigns and calls-to-action like trust symbols, credit cards vs. no credit cards and comparing free trials to buy now campaigns.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.quicksprout.com/2013/09/09/7-simple-ab-tests-that-can-increase-conversions-by-10-or-more/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;moderated-usability-test-tips-from-measuring-usability&quot;&gt;66. Moderated Usability Test Tips from Measuring Usability&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/U9Hy5.jpg&quot; alt=&quot;&quot; /&gt; For those interested in usability, Measuring Usability has a wonderful blog with 20 tips on how to increase your usability testing efforts and produce more efficient results. They also have an interesting tip on improving confidence intervals.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.measuringusability.com/blog/20-usability-tips.php&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;smashing-magazine-blog&quot;&gt;67. Smashing Magazine Blog&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/lCZ7c.jpg&quot; alt=&quot;&quot; /&gt; Smashing Magazine covers all kinds of topics on their site including conversion testing and website usability. You can use their guide on improving website usability to get better results and also improve how testers interact with your site for more accurate data.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.smashingmagazine.com/2013/01/08/improving-your-website-usability-tests/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;creating-task-scenarios-for-better-usability-tests&quot;&gt;68. Creating Task Scenarios for Better Usability Tests&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/M9KDV.jpg&quot; alt=&quot;&quot; /&gt; Accuracy can be a problem for testers, but you can get more efficient results with the help of Nielsen Norman Grou’s guide “Turn user Goals into Task Scenarios for Usability Testing.” This guide goes through every step of the process for producing better results with your usability testing right down to the types of articles and seminars you should read and watch.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.nngroup.com/articles/task-scenarios-usability-testing/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;buffers-9-tips-for-social-media-and-content-marketing&quot;&gt;69. Buffer’s 9 Tips for Social Media and Content Marketing&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/yX9ys.jpg&quot; alt=&quot;&quot; /&gt; Buffer offers a great tool for social media marketing. If you want to get more conversions from social media, this article with 9 tips from Buffer has everything you need to create the ultimate campaigns and drive your social signals upward.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.convinceandconvert.com/content-marketing/9-best-from-buffer/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

&lt;h3 id=&quot;bookmark-this-17-best-conversion-optimization-blogs-on-the-internet&quot;&gt;70. Bookmark This: 17 Best Conversion Optimization Blogs On the Internet&lt;/h3&gt;

&lt;p&gt;&lt;img src=&quot;http://snag.gy/hOvlL.jpg&quot; alt=&quot;&quot; /&gt; To get all of the best conversion blogs in one and add them to your feed of information, bookmark all of these resources to ensure that you are getting the latest tips and tricks for conversions. This list has every top conversion blog that are updated daily and weekly with great information and tools to increase conversions.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://blog.crazyegg.com/2012/11/06/best-conversion-optimization-blogs/&quot;&gt;Link&lt;/a&gt;&lt;/p&gt;

</description>
                <link>http://blog.convertify.io/tips/70-conversion-optimization-tools-resources-that-you-should-know-about</link>
                <guid>http://blog.convertify.io/tips/70-conversion-optimization-tools-resources-that-you-should-know-about</guid>
                <pubDate>2014-06-03T01:44:54-07:00</pubDate>
        </item>

        <item>
                <title>How to Track Infusionsoft Sales With Google Analytics E-Commerce Tracking</title>
                <description>&lt;script type=&quot;text/javascript&quot;&gt;
	var disqus_identifier = &#39;2670052270&#39;;
&lt;/script&gt;

&lt;p&gt;&lt;em&gt;Note: If you’d like us to perform this integration for you, we offer a flat rate to do this for you. Please email &lt;a href=&quot;&amp;#109;&amp;#097;&amp;#105;&amp;#108;&amp;#116;&amp;#111;:&amp;#105;&amp;#110;&amp;#102;&amp;#111;&amp;#064;&amp;#099;&amp;#111;&amp;#110;&amp;#118;&amp;#101;&amp;#114;&amp;#116;&amp;#105;&amp;#102;&amp;#121;&amp;#046;&amp;#105;&amp;#111;&quot;&gt;&amp;#105;&amp;#110;&amp;#102;&amp;#111;&amp;#064;&amp;#099;&amp;#111;&amp;#110;&amp;#118;&amp;#101;&amp;#114;&amp;#116;&amp;#105;&amp;#102;&amp;#121;&amp;#046;&amp;#105;&amp;#111;&lt;/a&gt; to hire us.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;Tracking Infusionsoft sales in Google Analytics is a bit trickier than it needs to be. Because of the fact that the Infusionsoft cart is hosted on a different domain, cookie values are not persisted through the checkout process. Also, they do not provide variables that provide order details on the thank you page. Therefore, there are really 2 things that need to be accomplished to solve this problem:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;Setup cross-domain tracking to pass GA data from your domain to Infusionsoft’s domain.&lt;/li&gt;
  &lt;li&gt;Use the order ID on the thank you page as well as the Infusionsoft API to fetch the necessary order information.
Overall it’s a technical process that requires some code, but we’ve done all the work for you. The following instructions will walk you through step-by-step to get this precious data tracked in Google Analytics!&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;&lt;strong&gt;Note: This post assumes you have Wordpress. We will edit it soon so that it can be added to any PHP site&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;If you have any trouble or have any questions, _please_let us know in the comments below!&lt;/p&gt;

&lt;h2 id=&quot;setting-up-cross-domain-tracking&quot;&gt;Setting Up Cross-Domain Tracking&lt;/h2&gt;

&lt;p&gt;Just in case, I’m going to assume that you don’t have Google Analytics installed on your Infusionsoft order forms.&lt;/p&gt;

&lt;p&gt;The first thing we need to do is get our website to pass Google Analytics information to our order forms and our checkout pages. Follow the steps below:&lt;/p&gt;

&lt;h3 id=&quot;if-you-have-the-traditional-google-analytics&quot;&gt;If you have the traditional Google Analytics:&lt;/h3&gt;

&lt;p&gt;You’ll need to edit your current tracking code. Assuming your code looks like this:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;script&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt;&lt;span class=&quot;c1&quot;&gt;// &amp;lt;![CDATA[&lt;/span&gt;
  &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;||&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;[];&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setAccount&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;UA-12345-1&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;  
  &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setDomainName&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;website.com&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
  &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_trackPageview&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
  &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
    &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;createElement&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;type&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;text/javascript&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;async&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;src&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;https:&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;==&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;location&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;protocol&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;?&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;https://ssl&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;http://www&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;.google-analytics.com/ga.js&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
    &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getElementsByTagName&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)[&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;];&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;parentNode&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;insertBefore&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
  &lt;span class=&quot;p&quot;&gt;})();&lt;/span&gt;
&lt;span class=&quot;c1&quot;&gt;// ]]&amp;gt;&amp;lt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;You’ll need to make it look like this:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;script&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt;
    &lt;span class=&quot;c1&quot;&gt;// &amp;lt;![CDATA[&lt;/span&gt;
    &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;||&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;[];&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setAccount&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;UA-12345-1&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setDomainName&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;website.com&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setAllowLinker&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_trackPageview&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
    &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;infusionsoft_app_id&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;m48&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;c1&quot;&gt;//replace with your actual APP ID&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
        &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;createElement&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;type&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;text/javascript&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;async&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;src&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;https:&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;==&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;location&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;protocol&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;?&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;https://ssl&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;http://www&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;.google-analytics.com/ga.js&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getElementsByTagName&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)[&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;];&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;parentNode&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;insertBefore&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;})();&lt;/span&gt;
    &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;addEventListener&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;DOMContentLoaded&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
        &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;elements&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;querySelectorAll&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;a&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
        &lt;span class=&quot;nb&quot;&gt;Array&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;prototype&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;forEach&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;call&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;elements&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;el&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
            &lt;span class=&quot;nx&quot;&gt;regex&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;new&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;RegExp&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;infusionsoft_app_id&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;.infusionsoft.com&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
            &lt;span class=&quot;k&quot;&gt;if&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;regex&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;test&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;el&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getAttribute&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;href&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)))&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
                &lt;span class=&quot;nx&quot;&gt;current_onclick&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;k&quot;&gt;typeof&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;el&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getAttribute&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;onclick&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;==&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;undefined&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;?&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;quot;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;el&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getAttribute&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;onclick&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
                &lt;span class=&quot;nx&quot;&gt;el&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;setAttribute&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;onclick&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;_gaq.push([&amp;#39;_link&amp;#39;, &amp;#39;&amp;quot;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;el&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getAttribute&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;href&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;#39;]); return false;&amp;quot;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;current_onclick&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
            &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;
        &lt;span class=&quot;p&quot;&gt;});&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;});&lt;/span&gt;
    &lt;span class=&quot;c1&quot;&gt;// ]]&amp;gt;&lt;/span&gt;
&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;err&quot;&gt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;Make sure not to overwrite your original Account ID (&lt;code&gt;UA-XXXXX-X&lt;/code&gt;) or your domain name (The part after &lt;code&gt;_setDomainName&#39;.&lt;/code&gt;) with the information from the example code. Also, replace the “m48” part in  &lt;code&gt;var infusionsoft_app_id = &quot;m48&quot;;&lt;/code&gt; with your actual Infusionsoft App ID.&lt;/p&gt;

&lt;h3 id=&quot;if-you-have-universal-analytics&quot;&gt;If you have Universal Analytics&lt;/h3&gt;

&lt;p&gt;You’ll need to append some code to your current tracking code. Assuming your code looks like this:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;script&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt;
    &lt;span class=&quot;c1&quot;&gt;// &amp;lt;![CDATA[&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;g&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;GoogleAnalyticsObject&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;||&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
            &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;q&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;q&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;||&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;[]).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;arguments&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt;
        &lt;span class=&quot;p&quot;&gt;},&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;l&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;*&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;new&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;Date&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;();&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;createElement&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;),&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getElementsByTagName&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)[&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;];&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;async&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;src&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;g&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;parentNode&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;insertBefore&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;})(&lt;/span&gt;&lt;span class=&quot;nb&quot;&gt;window&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;//www.google-analytics.com/analytics.js&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;ga&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;create&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;UA-XXXXX-X&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;website.com&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;send&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;pageview&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;c1&quot;&gt;// ]]&amp;gt;&lt;/span&gt;
&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;err&quot;&gt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;You’ll want to make it look like this:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;script&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt;
    &lt;span class=&quot;c1&quot;&gt;// &amp;lt;![CDATA[&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;g&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;GoogleAnalyticsObject&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;||&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
            &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;q&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;q&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;||&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;[]).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;arguments&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt;
        &lt;span class=&quot;p&quot;&gt;},&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;l&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;*&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;new&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;Date&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;();&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;createElement&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;),&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getElementsByTagName&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)[&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;];&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;async&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;src&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;g&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;
        &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;parentNode&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;insertBefore&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt;
    &lt;span class=&quot;p&quot;&gt;})(&lt;/span&gt;&lt;span class=&quot;nb&quot;&gt;window&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;//www.google-analytics.com/analytics.js&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;ga&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;create&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;UA-XXXXX-X&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;website.com&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;send&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;pageview&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;require&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;linker&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;linker:autoLink&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;m179.infusionsoft.com&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt; &lt;span class=&quot;c1&quot;&gt;//don&amp;#39;t forget to use your own app ID!&lt;/span&gt;
    &lt;span class=&quot;c1&quot;&gt;// ]]&amp;gt;&lt;/span&gt;
&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;err&quot;&gt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;h3 id=&quot;test-if-its-working&quot;&gt;Test If it’s working&lt;/h3&gt;

&lt;p&gt;Let’s see if it works! Once this change has been made, go to a page on your website that contains an “Add to Cart” button for infusionsoft. Once you click it, look at the URL on the next page. If you have traditional analytics, your URL should look like this now:&lt;/p&gt;

&lt;p&gt;&lt;code&gt;https://m179.infusionsoft.com/app/orderForms/Product?&lt;strong&gt;__utma=145477216.1430762516.1392159380.1392937143.1392989453.7&amp;amp;__utmb=145477216.4.10.1392989453&amp;amp;__utmc=145477216&amp;amp;__utmx=-&amp;amp;__utmz=145477216.1392159380.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none)&amp;amp;__utmv=-&amp;amp;__utmk=244849413&lt;/strong&gt;&lt;/code&gt;&lt;/p&gt;

&lt;p&gt;If you have universal analytics, your URL should look like this: &lt;code&gt;https://m179.infusionsoft.com/app/manageCart/showManageOrder?&lt;strong&gt;_ga=1.38339491.1087305745.1390089092&lt;/strong&gt;&amp;amp;clearCart=true&amp;amp;subscriptionPlanQuantity=1&amp;amp;subscriptionPlanId=9&amp;amp;cartSkinId=8632&amp;amp;productId=692&amp;amp;productQuantity=1&lt;/code&gt;&lt;/p&gt;

&lt;p&gt;I’ve bolded the information that should be appended assuming it’s working. Once this is done, you’re ready for the next step! If you’re having trouble, please let us know in the comments below!&lt;/p&gt;

&lt;h3 id=&quot;adding-tracking-to-infusionsoft&quot;&gt;Adding Tracking to Infusionsoft&lt;/h3&gt;

&lt;p&gt;Now we need to get Infusionsoft to use this information in the URL. You’ll need to add the tracking code to the following 2 areas in Infusionsoft:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;&lt;strong&gt;Shopping cart footer: &lt;/strong&gt;Located at&lt;strong&gt; &lt;/strong&gt;Ecommerce » Ecommerce Setup » Shopping Cart Themes » Edit Theme » HTML Areas » Custom Footer&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Order Form Footer: &lt;/strong&gt;Located at Ecommerce » Ecommerce Setup » Order Form Themes » Edit Theme » HTML Areas » Custom Footer&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Copy the following code into each area, making sure to replace the account ID and domains below with your appropriate information:&lt;/p&gt;

&lt;h4 id=&quot;traditional-analytics-code&quot;&gt;Traditional Analytics Code:&lt;/h4&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;script&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt;
    &lt;span class=&quot;c1&quot;&gt;// &amp;lt;![CDATA[&lt;/span&gt;
    &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;||&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;[];&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setAccount&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;UA-12345-1&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setDomainName&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;m179.infusionsoft.com&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setAllowLinker&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
    &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_trackPageview&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;
    &lt;span class=&quot;c1&quot;&gt;// ]]&amp;gt;&lt;/span&gt;
&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;err&quot;&gt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;h4 id=&quot;universal-analytics-code&quot;&gt;Universal Analytics Code:&lt;/h4&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;script&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt;&lt;span class=&quot;c1&quot;&gt;// &amp;lt;![CDATA[&lt;/span&gt;
&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;g&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;){&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;GoogleAnalyticsObject&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;||&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(){&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;q&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;q&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;||&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[]).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;arguments&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)},&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;r&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;l&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;*&lt;/span&gt;&lt;span class=&quot;k&quot;&gt;new&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;Date&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;();&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;createElement&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;),&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getElementsByTagName&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;o&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)[&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;];&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;async&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;src&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;g&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;parentNode&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;insertBefore&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;a&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;m&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;})(&lt;/span&gt;&lt;span class=&quot;nb&quot;&gt;window&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;//www.google-analytics.com/analytics.js&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;ga&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;

&lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;create&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;strong&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;UA-XXXXXX-01&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;m179.infusionsoft.com&amp;#39;&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;auto&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;
  &lt;span class=&quot;s1&quot;&gt;&amp;#39;allowLinker&amp;#39;&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;
&lt;span class=&quot;p&quot;&gt;});&lt;/span&gt;
&lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;require&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;linker&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
&lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;linker:autoLink&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;website.com&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;c1&quot;&gt;//replace with your actual domain&lt;/span&gt;
&lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;send&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;pageview&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;
&lt;span class=&quot;c1&quot;&gt;// ]]&amp;gt;&amp;lt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;Once that’s done, cross-domain tracking is set up! Now it’s time to get your site hooked up to the Infusionsoft API.&lt;/p&gt;

&lt;h2 id=&quot;pulling-e-commerce-data-from-infusionsoft&quot;&gt;Pulling E-Commerce Data From Infusionsoft&lt;/h2&gt;

&lt;p&gt;Now we need to get Infusionsoft to pass data back to our site, and into google analytics. Before we start, we’ll need to grab our API key from Infusionsoft. Here’s a quick GIF showing how to generate one if you haven’t already:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;https://s3.amazonaws.com/convertify-s3/blog/images/2014/02/Untitled.gif&quot; alt=&quot;Get Api Key from Infusionsoft&quot; /&gt;&lt;/p&gt;

&lt;h3 id=&quot;wordpress-instructions&quot;&gt;Wordpress Instructions&lt;/h3&gt;

&lt;p&gt;We’ve provided here a plugin that will make the rest of the process a piece of cake. Start by downloading the appropriate plugin:&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Note: credit for the  files used goes to &lt;a href=&quot;https://github.com/mindsharestudios/infusionsoft-google-analytics&quot;&gt;Mindshare Studios&lt;/a&gt; as these are just slightly modified versions of their code.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;If you have traditional analytics: &lt;a href=&quot;http://landersoptimized.com/static/infusionsoft-google-analytics/wp-traditional.zip&quot;&gt;Download&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;If you have universal analytics: &lt;a href=&quot;http://landersoptimized.com/static/infusionsoft-google-analytics/wp-universal.zip&quot;&gt;Download&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Once downloaded, login to wordpress, go to Plugins &amp;gt; Add Plugins, and upload the ZIP as a new plugin.&lt;/p&gt;

&lt;p&gt;Once the plugin is installed, go to Settings -&amp;gt; Infusionsoft Google Analytics and enter your Infusionsoft App ID as well as your API Key there and save.&lt;/p&gt;

&lt;p&gt;We’re almost there!&lt;/p&gt;

&lt;p&gt;Next, in Wordpress, go to Appearance » Editor. On the right menu, click for the “Footer” link. Now scroll to the very bottom of the editor, and right before the closing &lt;code&gt;&lt;/code&gt; tag, paste the following code:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-php&quot; data-lang=&quot;php&quot;&gt;&lt;span class=&quot;cp&quot;&gt;&amp;lt;?php&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;isset&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nv&quot;&gt;$_REQUEST&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;orderId&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;])&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;&amp;amp;&amp;amp;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;do_shortcode&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;[infusionsoft-google-analytics]&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;cp&quot;&gt;?&amp;gt;&lt;/span&gt;&lt;span class=&quot;x&quot;&gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;If you haven’t done so already, set up a thank you page on your Wordpress site. Then, use this page as the thank you page for ALL your order forms as well as your shopping cart, and make sure to check the “Pass contact’s information to Thank You page” setting (see below).&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;https://s3.amazonaws.com/convertify-s3/blog/images/2014/02/Screenshot-2014-02-24-12.45.10.png&quot; alt=&quot;Screenshot 2014-02-24 12.45.10&quot; /&gt;
 &lt;/p&gt;

&lt;p&gt;The code we put in the footer of your Wordpress runs globally, so you can set up multiple thank you pages and if you want, and it will still work as long as the page is on Wordpress.&lt;/p&gt;

&lt;p&gt;That’s it - you’re done!&lt;/p&gt;

&lt;p&gt;Hope that wasn’t too hard! Now, just wait and watch the data roll into google analytics! If all goes well, you will start seeing data in google analytics under Conversions » Ecommerce » Overview, and it should look something like this:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;https://s3.amazonaws.com/convertify-s3/blog/images/2014/02/Screenshot-2014-02-21-07.26.181.png&quot; alt=&quot;Screenshot 2014-02-21 07.26.18&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;If you have any trouble, please comment below and we’ll try to help. Enjoy!&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;
</description>
                <link>http://blog.convertify.io/analytics/e-commerce/guides/scripts/how-to-track-infusionsoft-sales-with-google-analytics-e-commerce-tracking</link>
                <guid>http://blog.convertify.io/analytics/e-commerce/guides/scripts/how-to-track-infusionsoft-sales-with-google-analytics-e-commerce-tracking</guid>
                <pubDate>2014-02-21T07:39:03-08:00</pubDate>
        </item>

        <item>
                <title>Software: 100.4% Lift in Lead Conversion Rate</title>
                <description>&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Software&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Mobile forensics&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
Leads&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
A/B Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://secureview.us&quot;&gt;secureview.us&lt;/a&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;SecureView is an advanced mobile forensics tool used by government agencies world-wide such as the FBI, Secret Service, and police departments all around. They came to us with the goal of increasing the lead conversion rate.&lt;/p&gt;

&lt;p&gt;After doing an analysis of the site, market, and competition, we came up with a few hypotheses that we decided to split-test. The challenge with this site is that it was not generating many leads to begin with. Ideally, you want to let a test run until it has gathered at least 100 conversions per variation in order to get accurate data. In some cases (as in this case), gathering that much data can take a while. Whenever you are in this sort of situation, here is the approach you’ll want to take in order to make sure that testing doesn’t take forever:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;&lt;strong&gt;Combine multiple changes into each variation:&lt;/strong&gt; Although this goes against the common CRO guideline of testing “one thing at a time,” this is simply not a good idea if you are getting less than 250 conversions per month. The more changes you combine in a variation, the more difference you’ll have between the conversion rates of each variation. Testing a variation that ends up having a 5% lift takes &lt;strong&gt;a lot longer&lt;/strong&gt; than testing a variation that has a 20% lift, or a -20% lift. Even if it’s negative, it will be quick. So you’ll be able to move on to the next test more quickly.&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Go ahead and use vanity metrics as the primary goal:&lt;/strong&gt; A vanity metric is anything that is an indicator of performance, but not necessarily a direct measure of performance. For example, on an e-commerce site, “add to cart” conversions are considered vanity conversions because they are not necessarily sales, but indicators of sales. You can run 3 tests that successfully increase add-to-carts which will be much quicker than measuring sales. Then, take the changes of the 3 winners and combine them into a single test that measures actual sales. Because the change in conversion will be larger, running the tests this way will be quicker than if you just ran 3 different tests that use “sales” as the primary goal. In this case, we measured actual leads and did not use a vanity metric.
After some analysis on the site, we discovered that the SecureView site offered a free trial download of SecureView, but it was sort of hidden and hard to get to. We felt that this should be a more promoted offer as it serves as a method of lead generation because visitors have to fill out a form in order to get the trial. We decided to put a call-to-action on the landing page that promoted this trial.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;We also created a new slider that clearly states the benefits to the user, in terms of how it will help them solve cases &amp;amp; catch suspects. We added some great credibility indicators by showing some major government agencies that use the product, as well as case studies that prove the product’s effectiveness. The result is a doubled conversion rate.&lt;/p&gt;

&lt;h2 id=&quot;the-variations--text-center&quot;&gt;The Variations {: .text-center}&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control: 5.0% Conversion Rate&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-11-12-software-100-4-lift-in-lead-conversion-rate/Control.jpg&quot;&gt;&lt;img src=&quot;/media/images/2013-11-12-software-100-4-lift-in-lead-conversion-rate/Control-300x281.jpg&quot; alt=&quot;Control&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Treatment: 10.1% Conversion Rate (+100.4%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-11-12-software-100-4-lift-in-lead-conversion-rate/Winner-300x274.png&quot; alt=&quot;&quot; /&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;a href=&quot;https://notableapp.com/posts/6550c715efc2ff217d96624c292d096c2e4a663f#annotate/6550c715efc2ff217d96624c292d096c2e4a663f&quot;&gt;Annotated Version&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;Because we combined multiple changes we won’t know for sure what changes actually lifted conversions and which changes decreased conversion. But the end goal is the result, and that was attained. In any case, it seems as if the following is true based on the results:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;Promoting the free trial on the main landing page increased awareness of the offer, thereby increasing conversions&lt;/li&gt;
  &lt;li&gt;Logos of agencies who use the product seemed to increase conversions&lt;/li&gt;
  &lt;li&gt;Stronger value propositions increased perceived value of the product
Hopefully there are some changes made here that can be applied to your own pages - now get back to testing!&lt;/li&gt;
&lt;/ul&gt;
</description>
                <link>http://blog.convertify.io/case-studies/software-100-4-lift-in-lead-conversion-rate</link>
                <guid>http://blog.convertify.io/case-studies/software-100-4-lift-in-lead-conversion-rate</guid>
                <pubDate>2013-11-12T11:32:13-08:00</pubDate>
        </item>

        <item>
                <title>Education: 24.8% Lift in Course Browses by Increasing Credibility</title>
                <description>&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Education&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Social Media Marketing&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
Course Browses&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
A/B Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://socialmediamarketinguniversity.com&quot;&gt;socialmediamarketinguniversity.com&lt;/a&gt;
 &lt;/p&gt;

&lt;p&gt;With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal and maximize the amount of students enrolled. We recently ran a test for SMMU that resulted in a &lt;a href=&quot;http://landersoptimized.com/case-studies/education-22-lift-in-course-browses-for-social-media-marketing-university/&quot;&gt;22% lift in course browses&lt;/a&gt; and our goal with this test was to lift it even more.&lt;/p&gt;

&lt;p&gt;If you want &lt;strong&gt;good &lt;/strong&gt;tests, intuition usually not the best place to look for ideas. That’s why we use data… but you probably know that already.&lt;/p&gt;

&lt;p&gt;A great source for test ideas, and also the most overlooked, is a &lt;strong&gt;competitive analysis.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;When you decide you need to purchase something - wether it’s a product or a service - you never just look at one provider and buy from that one. 99.9% of the time, you will &lt;em&gt;compare.&lt;/em&gt; You take a look at a few different options before making a decision, that way you get the best bang for your buck.&lt;/p&gt;

&lt;p&gt;When you do a competitive analysis of your industry, it’s almost as if you get to be in the shoes of your customer  - something that businesses pay tons of money to achieve through user tests, surveys, and studies.&lt;/p&gt;

&lt;p&gt;Here’s a quick glance of what our competitive analysis template looks like:&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://convertify.wpengine.com/wp-content/uploads/2013/09/Screen-Shot-2013-09-15-at-7.32.53-PM.png&quot;&gt;&lt;img src=&quot;http://convertify.wpengine.com/wp-content/uploads/2013/09/Screen-Shot-2013-09-15-at-7.32.53-PM-300x81.png&quot; alt=&quot;Screen Shot 2013-09-15 at 7.32.53 PM&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;Once we did this, we gained a perspective on how SMMU compares to the rest, what it does better, and what it lacks. More importantly, we get answers to the question: &lt;em&gt;“What does the market look for in a social media training company?”&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;Through the analysis we found that the businesses who use a certain training company give that company lots of credibility. For example, if Google is a client of yours, then you probably know what you’re doing.&lt;/p&gt;

&lt;p&gt;We decided to test this by digging in and finding reputable companies who have hired SMMU for training, and use that credibility to increase interest in their courses.&lt;/p&gt;

&lt;h2 id=&quot;the-variations&quot;&gt;The Variations&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control: 18.4% Conversion Rate&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-09-16-education-24-8-lift-in-course-browses-by-increasing-credibility/Control.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Treatment: 23.0% Conversion Rate (+24.8%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-09-16-education-24-8-lift-in-course-browses-by-increasing-credibility/Treated.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;If you’ve worked with reputable names, make sure your visitors know. Trust is huge online, and having clients that your visitors trust will help you earn their visitors’ trust as well. You just need to tell them somehow.&lt;/p&gt;

&lt;p&gt;Hope this helps, get back to testing!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/education-24-8-lift-in-course-browses-by-increasing-credibility</link>
                <guid>http://blog.convertify.io/case-studies/education-24-8-lift-in-course-browses-by-increasing-credibility</guid>
                <pubDate>2013-09-16T08:43:01-07:00</pubDate>
        </item>

        <item>
                <title>Weight Loss: How a Simple Call-to-Action Test Boosted Conversions by 33%</title>
                <description>&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Nutritional Supplement&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Weight Loss&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
Sales&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
A/B Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://primalitenutrients.com&quot;&gt;primalitenutrients.com&lt;/a&gt;
 &lt;/p&gt;

&lt;p&gt;Primalite Nutrients provides high-quality Garcinia Cambogia to people who would like to lose weight. Garcinia Cambogia has been shown to be very effective at reducing weight and has gained lots of buzz ever since Dr. Oz featured the supplement on his show.&lt;/p&gt;

&lt;p&gt;Primalite uses a 3-step funnel to convert customers, which looks something like this:&lt;/p&gt;

&lt;p&gt;Article Page -&amp;gt; Landing Page -&amp;gt; Checkout Page&lt;/p&gt;

&lt;p&gt;The article page is essentially an article located on a separate domain that reviews Primalite’s effectiveness and then links users to the landing page. The goal is to generate 3rd-party credibility for their product, and increase the motivation of the visitor before sending them to the landing page. &lt;em&gt;Clever.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;Our testing philosophy is simply this: _A webpage is simply a vehicle for instilling thoughts in the mind of the visitor, both positive and negative, which together determine your conversion rate. _By instilling different thoughts through messaging, you can adjust your conversion rate.&lt;/p&gt;

&lt;p&gt;On an article page like this, it’s of high importance that the visitor actually _believes _that the article was written by a 3rd party. A major flaw we noticed was the call to action, which simply said “Click Here”. The issue with this is that this is not the way a 3rd party would speak. This makes it kind of obvious that the website is advertising it’s own product in a very subtle way, yet enough to affect conversions.&lt;/p&gt;

&lt;p&gt;For the variation, we decided to change the language to “Take me to the offer”. This implies that the visitor is being taken somewhere external, and therefore communicating the message we wanted. This resulted in a &lt;strong&gt;33% increase in orders!&lt;/strong&gt;&lt;/p&gt;

&lt;h2 id=&quot;the-variations&quot;&gt;The Variations&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control: 0.3% Conversion Rate&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-09-12-weight-loss-how-a-simple-call-to-action-test-boosted-conversions-by-33-2/Control1.png&quot; alt=&quot;Control&quot; /&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Treatment: 0.4% Conversion Rate (+33%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-09-12-weight-loss-how-a-simple-call-to-action-test-boosted-conversions-by-33-2/Winner21.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;People tend to correlate the amount of elements changed with the expected change in conversion rate. &lt;em&gt;This is definately the wrong way to go about things.&lt;/em&gt; Think about changing your prices. This does not add/remove any elements, however, it can affect your conversion drastically. CRO is all about optimizing _thoughts _rather than elements. This is why this test performed well, and goes to show how effective you can be when thinking only about what’s in the mind of the visitor.&lt;/p&gt;

&lt;p&gt;Another thing I’d like you to keep in mind is just how much data we collected for this test. &lt;strong&gt;More than 57,000 visitors were included in this test.&lt;/strong&gt; These are not “maybe” results. This test used a huge sample size, and you can be sure there are no statistical errors in this result.&lt;/p&gt;

&lt;p&gt;Hope this helps, get back to testing!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/weight-loss-how-a-simple-call-to-action-test-boosted-conversions-by-33-2</link>
                <guid>http://blog.convertify.io/case-studies/weight-loss-how-a-simple-call-to-action-test-boosted-conversions-by-33-2</guid>
                <pubDate>2013-09-12T11:21:16-07:00</pubDate>
        </item>

        <item>
                <title>Education: 22% Lift in Course Browses for Social Media Marketing University</title>
                <description>&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Education&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Social Media Marketing&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
Course Browses&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
A/B Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://socialmediamarketinguniversity.com&quot;&gt;socialmediamarketinguniversity.com&lt;/a&gt;
 &lt;/p&gt;

&lt;p&gt;With over 114,000 students, Social Media Marketing University is the largest educator online when it comes to social media marketing. Seeing as their ultimate vision is to educate as many people as possible in about how to market through social media, we partnered up so that we can help them accomplish that goal and maximize the amount of students enrolled.&lt;/p&gt;

&lt;p&gt;If there is one rule that I’ve found to be true almost 100% of the time in conversion rate optimization, it’s that quantitative statements are almost always more effective than qualitative statements.&lt;/p&gt;

&lt;p&gt;A &lt;strong&gt;qualitative statement&lt;/strong&gt; is any statement that describes the &lt;em&gt;quality&lt;/em&gt; of something. Examples are “best”, “good”, “tasty”, “big”, etc.&lt;/p&gt;

&lt;p&gt;A &lt;strong&gt;quantitative statement &lt;/strong&gt;is any statement that describes an attribute of something absolutely. In most cases this means a number. Examples include “78miles long”, “123% ROI”,”1.7 times stronger”, “123lbs heavier”, etc.&lt;/p&gt;

&lt;p&gt;Qualitative statements generally ineffective because they make statements that almost anyone else can, and reduce your exclusivity factor. I cannot tell you how many dry cleaners I’ve encountered that literally have a sign that says “Best carpet cleaners”, or restaurants that say they have “the best [insert type of food here]”. Unlike qualitative statements, quantitative statements have a barrier to entry.&lt;/p&gt;

&lt;p&gt;Here are 2 examples of qualitative statements along with their counter-parts. Notice how obviously better the quantitative ones are:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;&lt;em&gt;“My friend is strong”&lt;/em&gt; (qualitative)&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;1a._ “My friend can bench press 300 pounds 12 times”_ (quantitative)&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;&lt;em&gt;“My car is very fast!”&lt;/em&gt; (qualitative)&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;2a. &lt;em&gt;“My car tops out at 245 miles per hour!”&lt;/em&gt; (quantitative)&lt;/p&gt;

&lt;p&gt;Can you see now why quantitative statements perform better? This is what we did with SMMU’s new homepage, and we were able able to achieve a &lt;strong&gt;22% lift in course browses.&lt;/strong&gt;&lt;/p&gt;

&lt;h2 id=&quot;the-variations&quot;&gt;The Variations&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control: 23.6% Conversion Rate&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Treatment: 28.8% Conversion Rate (+22%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-08-19-education-22-lift-in-course-browses-for-social-media-marketing-university/Control-300x238.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;I think we’ve made it clear how you should be crafting your value propositions. As a general rule, &lt;em&gt;use numbers whenever possible - they speak louder than words.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;Hope this helps, get back to testing!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/education-22-lift-in-course-browses-for-social-media-marketing-university</link>
                <guid>http://blog.convertify.io/case-studies/education-22-lift-in-course-browses-for-social-media-marketing-university</guid>
                <pubDate>2013-08-19T10:56:17-07:00</pubDate>
        </item>

        <item>
                <title>Retail: 43.54% Increase in Revenue-per-Visitor for Morninghead</title>
                <description>&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Retail&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Personal Care&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
Revenue-per-Visitor&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
A/B Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://morninghead.com&quot;&gt;morninghead.com&lt;/a&gt;
 &lt;/p&gt;

&lt;p&gt;Morninghead is an awesome kickstarter-funded startup which created a product that eliminates bedhead without needing to put your head under the sink or shower. We enjoy working with clients who have unique products such as Morninghead due to the fact that it gives us a great exclusivity factor to work with when crafting value propositions.&lt;/p&gt;

&lt;p&gt;We’ve featured this client in a &lt;a href=&quot;http://landersoptimized.com/case-studies/optimized-homepage-increases-revenue-by-37-21/&quot;&gt;previous test that got them a revenue lift of 37.21%&lt;/a&gt;, and now it was time to increase this even more.&lt;/p&gt;

&lt;p&gt;If you look at the original page, you’ll find that there is a drop-down list next to the call-to-action which asks the visitor to choose a quantity. But, there’s an issue with this - &lt;strong&gt;a visitor will only be concerned about quantity when they have already made the buying decision.&lt;/strong&gt; It’s almost like me asking you what toppings you want on a pizza you’ve yet to order. It also creates friction in the user’s mind since it’s an extra decision that needs to be made.&lt;/p&gt;

&lt;p&gt;Our hypothesis was that by adding a intermediary page in between this page and the cart to choose the quantity, we would be able to increase conversions.&lt;/p&gt;

&lt;p&gt;We know what you’re thinking - “But_ everyone knows that shorter funnels convert better!”_&lt;/p&gt;

&lt;p&gt;This is true in most cases but not all. Intuitions like this in optimization take time to develop, but the best tests are usually the innovative, counter-intuitive ones! &lt;em&gt;Quick tip to become more innovative: Boil down every idea into it’s fundamental truth, and you will be more creative and innovative.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;We put together the new intermediary page, made the funnel longer, and believe it or not, saw some pretty good results!&lt;/p&gt;

&lt;h2 id=&quot;the-variations&quot;&gt;The Variations&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control: $0.16 revenue-per-visitor&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-08-12-retail-43-54-increase-in-revenue-per-visitor-for-morninghead/Control.png&quot;&gt;&lt;img src=&quot;/media/images/2013-08-12-retail-43-54-increase-in-revenue-per-visitor-for-morninghead/Control-300x252.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Treatment: $0.23 revenue-per-visitor (+43.54%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-08-12-retail-43-54-increase-in-revenue-per-visitor-for-morninghead/Winner.png&quot;&gt;&lt;img src=&quot;/media/images/2013-08-12-retail-43-54-increase-in-revenue-per-visitor-for-morninghead/Winner-300x256.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Treated Landing Page&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-08-12-retail-43-54-increase-in-revenue-per-visitor-for-morninghead/Winner-pt2.png&quot;&gt;&lt;img src=&quot;/media/images/2013-08-12-retail-43-54-increase-in-revenue-per-visitor-for-morninghead/Winner-pt2-300x195.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Added Intermediary Page&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;Don’t be sucked into the dogma of all the “best practices” you hear about - use common sense, try new things and innovate.&lt;/p&gt;

&lt;p&gt;Hope this helps - get back to testing!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/retail-43-54-increase-in-revenue-per-visitor-for-morninghead</link>
                <guid>http://blog.convertify.io/case-studies/retail-43-54-increase-in-revenue-per-visitor-for-morninghead</guid>
                <pubDate>2013-08-12T12:30:27-07:00</pubDate>
        </item>

        <item>
                <title>Health: 72.8% Lift in Conversion for New Life Brands</title>
                <description>&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Weight-Loss Products&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Garcinia Cambogia&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
Sales/Transactions&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
A/B Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://newlifebrands.com/garciniacambogia/offer/cp/v4&quot;&gt;newlifebrands.com&lt;/a&gt;
 &lt;/p&gt;

&lt;p&gt;New Life Brands is a great client of ours who provides a range of nutritional products. For this case study, we’ll be discussing a test we performed for their “Pure Garcinia Cambogia Extract” product. They came to us looking for an increase conversion rate for the sake of their affiliates. This case study details one of the experiments we ran for them which resulted in a &lt;strong&gt;72.8% increase in sales!&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;The challenge with this site is that their affiliates send traffic from a number of different sources. Affiliates come and go often, and when you factor in the fact that the affiliates themselves are always experimenting with their traffic, it’s tough to target the audience as well as we would usually like. We decided that the best strategy was to focus on targeting the audience broadly, which comes at a cost of not being able to use as much personalization as we usually would.&lt;/p&gt;

&lt;p&gt;Any time we start optimizing the page, the first thing we do is a competitive analysis. Far too often people focus too much on the landing page and not enough on the market. When you make this mistake,  you being asking un-important questions such as &lt;em&gt;“what color button should I use?”,&lt;/em&gt; or &lt;em&gt;“Should the video be on the left or the right?”&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;To get results, it’s key to focus on big picture issues such as, &lt;em&gt;“If I was looking to lose weight, what are the first steps I would take?”&lt;/em&gt; or &lt;em&gt;“How would I decide what product to choose if I was comparing weight-loss products?”&lt;/em&gt; Questions like these are much more effective at generating ideas for bigger lifts, and that’s pretty much what we did here.&lt;/p&gt;

&lt;p&gt;Assuming I was already interested in a Garcinia Cambogia supplement (which we know due to the fact that they clicked an ad and landed on this landing page), my buying decision will most likely be based on the following:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;Price (Is this the most cost effective brand?)&lt;/li&gt;
  &lt;li&gt;Quality (Are there better quality brands?)&lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;Exclusivity (Is there anything special about this brand?)
Combining this hypothesis with some market research, we came up with the following value propositions that communicated these properties about &lt;em&gt;Pure Garcinia Cambogia Extract&lt;/em&gt; :&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;It’s a 100% pure extract (Exclusivity, Quality)&lt;/li&gt;
  &lt;li&gt;It’s made in the USA (Quality)&lt;/li&gt;
  &lt;li&gt;It contains 60% HCA (Quality)&lt;/li&gt;
  &lt;li&gt;It’s $29.60 per bottle (Price)
We put this together and added it to the variation. The test revealed some great results:&lt;/li&gt;
&lt;/ol&gt;

&lt;h2 id=&quot;the-variations&quot;&gt;The Variations&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control: 4.4% Conversion Rate&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-08-05-health-72-8-lift-in-conversion-new-life-brands/Control.png&quot;&gt;&lt;img src=&quot;/media/images/2013-08-05-health-72-8-lift-in-conversion-new-life-brands/Control-300x188.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Treatment: 7.6% Conversion Rate (+72.8%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-08-05-health-72-8-lift-in-conversion-new-life-brands/Winner.png&quot;&gt;&lt;img src=&quot;/media/images/2013-08-05-health-72-8-lift-in-conversion-new-life-brands/Winner-300x193.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;When you have a good product, &lt;em&gt;transparency is key.&lt;/em&gt; Let me use a real-life example. If I told you I can make good food and wanted to sell it to you, what’s the best way to convince you to buy it? The answer is not to point an arrow at it, to put it “above the fold”, nor is it to put a “trust seal” under it - &lt;em&gt;the best way is to just let you have a bite.&lt;/em&gt; Sure, there are countless case studies out there that agree on certain best practices. But the best way to make something convert is to &lt;em&gt;communicate its value clearly.&lt;/em&gt; And that’s exactly what we did here.&lt;/p&gt;

&lt;p&gt;Hope you guys found this case study helpful!&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/health-72-8-lift-in-conversion-new-life-brands</link>
                <guid>http://blog.convertify.io/case-studies/health-72-8-lift-in-conversion-new-life-brands</guid>
                <pubDate>2013-08-05T12:20:05-07:00</pubDate>
        </item>

        <item>
                <title>Case Study: The Importance of Headlines & Thought Sequences (129% Lift in Revenue)</title>
                <description>&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Nutritional Supplements&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Mood/Wellness&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
Revenue&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
A/B Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://www.moodoptimizer.com/anxiety-depression/naturally.php&quot;&gt;moodoptimizer.com&lt;/a&gt;
 &lt;/p&gt;

&lt;p&gt;Anti-depressants such as Paxil and Zoloft dominate the pharmaceutical market. However, they build dependence and are made using chemicals that are un-natural to your body. It can also have major side effects. Provanax aims to solve this - It’s a natural supplement that not only helps depression, but it also helps reduce anxiety and stress. It has no side effects, and use safe, clinically proven Ingredients.&lt;/p&gt;

&lt;p&gt;Take a look at the treatment below. We didn’t change much, but the increase was significant. The test concluded quickly even with a small dataset. We’ll go more in-depth as to why we believe we achieved these results.&lt;/p&gt;

&lt;h2 id=&quot;the-variations&quot;&gt;The Variations&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control: $1.12 revenue-per-visitor&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-04-16-importance-of-headline-and-thought-sequences-case-study-2/Screen-Shot-2013-04-16-at-1.18.43-PM.png&quot;&gt;&lt;img src=&quot;/media/images/2013-04-16-importance-of-headline-and-thought-sequences-case-study-2/Screen-Shot-2013-04-16-at-1.18.43-PM-300x253.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Treatment: $2.57 revenue-per-visitor (+129.1%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-04-16-importance-of-headline-and-thought-sequences-case-study-2/Screen-Shot-2013-04-16-at-1.19.05-PM.png&quot;&gt;&lt;img src=&quot;/media/images/2013-04-16-importance-of-headline-and-thought-sequences-case-study-2/Screen-Shot-2013-04-16-at-1.19.05-PM-300x283.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;Although we’ve just begun optimizing this page, we’ve already seen significant improvement. Whenever you land on a webpage, the first thing your brain tries to figure out is “Where am I?” and “What can I do here?”  This is why headlines tend to be so important - it answers those 2 questions very quickly. But &lt;em&gt;why&lt;/em&gt; does it have to be that way? Simply because it’s the way our brain tends to figure things out.&lt;/p&gt;

&lt;p&gt;This leads me to another concern we had with the original page - Where the headline should be, there was a testimonial. Intuitively, this makes sense, as it builds social value and reduces anxiety of the visitor. In essence it’s a sort of incentive. But, even when offered lots of incentives, we still need to see value in it in the first place to take action. For example, would you submit a form titled “Take a free trial,” if you knew nothing about what the free trial was for? Probably not. It’s a kind offer, but until you see value in it, you won’t be interested.&lt;/p&gt;

&lt;p&gt;All we did on the variation is make the page more congruent with the thought sequence of someone being introduced to Provanax. This was done by replacing the testimonial with a headline describing where the visitor has landed and what the page has to offer. The test reached conclusion quickly because of the large improvement, however, with a small dataset we can’t be sure by how much exactly the conversion increased, although I’m sure it’s significant.&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/importance-of-headline-and-thought-sequences-case-study-2</link>
                <guid>http://blog.convertify.io/case-studies/importance-of-headline-and-thought-sequences-case-study-2</guid>
                <pubDate>2013-04-16T13:35:01-07:00</pubDate>
        </item>

        <item>
                <title>Optimized User Flow Increases Revenue-Per-Visitor By 62.29%</title>
                <description>&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Computer Software&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Cell-Phone Data Transfer&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
Revenue&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
Site-Wide Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://datapilot.com&quot;&gt;datapilot.com&lt;/a&gt;
 &lt;/p&gt;

&lt;p&gt;Back in the day when you had to manually transfer old contacts to your new phone by typing them in, &lt;a href=&quot;http://datapilot.com&quot;&gt;DataPilot&lt;/a&gt; saved many peoples’ time (and fingers). Today they support over 4,000 different phone models, and serve as a solution to sync contacts between those phones. When we took a look at the analytics, one of the key things we noticed is that although they sell multiple products on the site besides DataPilot, they were all given even attention regardless of their popularity. Right away we decided it was important to test the hypothesis that conversions would be increased if we focused the site around their main product.&lt;/p&gt;

&lt;p&gt;Another thing we noticed is that the navigation-flow felt like it was creating friction. For one, the “Products” link just showed &lt;em&gt;some&lt;/em&gt; of their products, but the corporate, consumer, and retail store links also linked to products which were just meant for those types of customers. The old navigation made it feel like “retail store” linked to something that gave more information about their physical retail locations. We decided to try navigation titles that gave more clear information about the destination - and because they had a small amount of products, we tried making them drop-downs and linking to the product pages.&lt;/p&gt;

&lt;h2 id=&quot;the-variations&quot;&gt;The Variations&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control: $0.99 revenue-per-visitor&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-02-22-optimized-user-flow-increases-revenue-per-visitor-by-62-29/Control1.jpg&quot;&gt;&lt;img src=&quot;/media/images/2013-02-22-optimized-user-flow-increases-revenue-per-visitor-by-62-29/Control1-260x300.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Treatment: $1.60 revenue-per-visitor (+62.29%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-02-22-optimized-user-flow-increases-revenue-per-visitor-by-62-29/Treatment.jpg&quot;&gt;&lt;img src=&quot;/media/images/2013-02-22-optimized-user-flow-increases-revenue-per-visitor-by-62-29/Treatment-300x243.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;The gains were pretty significant - over 60%. A few key takeaways:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;Navigation links should be titled in terms of what comes next and what they can get there.&lt;/li&gt;
  &lt;li&gt;Look at analytics and figure out _why _people are visiting your site, and segment by pages. In this case, we noticed most of the homepage visitors were coming through “datapilot”-related terms so we made that the hero.&lt;/li&gt;
  &lt;li&gt;If you have a small amount of products that are similar, try and figure out a way to link straight to the product pages intelligently.
Hope this helps. Enjoy!&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt; &lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/optimized-user-flow-increases-revenue-per-visitor-by-62-29</link>
                <guid>http://blog.convertify.io/case-studies/optimized-user-flow-increases-revenue-per-visitor-by-62-29</guid>
                <pubDate>2013-02-22T22:27:46-08:00</pubDate>
        </item>

        <item>
                <title>Tracking Multiple CNAMEs & Masked Domains in Google Analytics</title>
                <description>&lt;p&gt;Here’s a neat trick.&lt;/p&gt;

&lt;p&gt;Let’s say you have www.domainA.com and www.domainB.com - whereas www.domainB.com uses a CNAME or an alias pointing to www.domainA.com. Using this trick you can track both domains in a single google analytics account (or profile) using the same code on both sites. There is no limit as to how many domains  you can do this for, as long as they share the same files.&lt;/p&gt;

&lt;p&gt;Change your GA code to look like this:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;||&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;[];&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setAccount&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;UA-12345-1&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setDomainName&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;window&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;location&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;hostname&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_setAllowLinker&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;_trackPageview&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt;

&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;createElement&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;type&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;text/javascript&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;async&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;src&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;https:&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;==&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;location&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;protocol&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;?&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;https://ssl&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;http://www&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;.google-analytics.com/ga.js&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getElementsByTagName&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)[&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;];&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;parentNode&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;insertBefore&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;})();&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;And then set up your standard cross-domain profile filter:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-13-tracking-multiple-cnames-masked-domains-in-google-analytics/Screen-Shot-2013-02-13-at-8.36.04-AM-300x2611.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Enjoy!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/scripts/tracking-multiple-cnames-masked-domains-in-google-analytics</link>
                <guid>http://blog.convertify.io/scripts/tracking-multiple-cnames-masked-domains-in-google-analytics</guid>
                <pubDate>2013-02-13T08:46:38-08:00</pubDate>
        </item>

        <item>
                <title>Improved Headline Increases Email Submits by 21.95%</title>
                <description>&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Business: &lt;/strong&gt;
Educational Products&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sector: &lt;/strong&gt;
Sports &amp;amp; Athletic Training&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimized Conversion: &lt;/strong&gt;
E-mail Sign-Ups&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Test: &lt;/strong&gt;
Multi-variate Test&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Website: &lt;/strong&gt;
&lt;a href=&quot;http://jumpoutthegym.com&quot;&gt;JumpOutTheGym.com&lt;/a&gt;
 &lt;/p&gt;

&lt;p&gt;Jumpoutthegym.com provides e-books, training videos, and other educational materials that teaches athletes how to jump higher. Jumpoutthegym.com acquires customers by email marketing to visitors who subscribe to their newsletters. Their funnel starts with an e-mail submit, and it being the wider part of the funnel, we decided to focus on this part first. By increasing the conversion rate on their e-mail sign-up rate, we were able to increase bottom-line revenues.&lt;/p&gt;

&lt;h2 id=&quot;the-variations&quot;&gt;The Variations&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Control LP: 34.2% CR&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-02-11-improved-headline-increases-email-submits-by-21-95/Screen-Shot-2013-02-11-at-6.51.39-PM.png&quot;&gt;&lt;img src=&quot;/media/images/2013-02-11-improved-headline-increases-email-submits-by-21-95/Screen-Shot-2013-02-11-at-6.51.39-PM-288x300.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Variation: 41.7% CR (+21.95%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;/media/images/2013-02-11-improved-headline-increases-email-submits-by-21-95/variation.jpg&quot;&gt;&lt;img src=&quot;/media/images/2013-02-11-improved-headline-increases-email-submits-by-21-95/variation-254x300.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;h2 id=&quot;why-it-won&quot;&gt;Why It Won&lt;/h2&gt;

&lt;p&gt;The original headline was very unclear - it didn’t state what the page offers, nor why a user should submit their e-mail. It’s also very qualitative, and that tends to perform poorly compared to quantitative statements. The new headline clearly states what the page has to offer, and is specific about the offer. The key here was to get away from qualitative words such as “best”, and use specific facts 7 figures such as “72 inches higher”.&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/improved-headline-increases-email-submits-by-21-95</link>
                <guid>http://blog.convertify.io/case-studies/improved-headline-increases-email-submits-by-21-95</guid>
                <pubDate>2013-02-11T19:05:48-08:00</pubDate>
        </item>

        <item>
                <title>Lean Conversion Optimization: Strategies for Fast Implementation and Results</title>
                <description>&lt;p&gt;Recently I read &lt;a href=&quot;http://theleanstartup.com/&quot;&gt;&lt;em&gt;The Lean Startup&lt;/em&gt;&lt;/a&gt; by Eric Ries – A popular book that many of you have probably read. At the core of his concept is the Build-Measure-Learn loop, which is exactly what Conversion Rate Optimization is about. For those who haven’t read it, the quick outline is this:&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;Business performance should be measured by how much is learned in a certain span of time.&lt;/li&gt;
  &lt;li&gt;To accomplish this, you must build a minimum viable product, test it, measure results, and then learn from it.&lt;/li&gt;
  &lt;li&gt;The faster you iterate this process, the faster your business will grow.
The book reminded me exactly why conversion optimization is so effective - We build an experiment to test a hypothesis, measure results by creating a split-test, and then drive a conclusion based on the results.&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Something he pointed out that interested me the most, however, is that when 2 companies compete, the company who iterates through this process the quickest is the one who usually wins. In CRO, this also applies. Each test teaches us something about our visitors – and the more we know about our visitors, the better we can sell to them. Every time you learn something about your visitors, you can make a “change” to your site that increases conversions. For example, imagine you had a $50 product but you had low conversions because your visitors were only willing to pay $40.  As long as you don’t learn that information, you’ll be losing out on the additional revenue you could’ve gained by lowering your price. This is what I like to call a “blind spot”, and every business has tons of them.  Uncovering them is how you’ll learn to grow, and split-testing is simply a vehicle that allows us to uncover them. It mitigates the consequences of our assumptions.&lt;/p&gt;

&lt;p&gt;This article will detail unique optimization strategies that you will find extremely useful. Some topics will be somewhat technical, requiring the understanding of some programming. Either way, you should read it – understanding why you should apply these strategies is what will ultimately help you improve your conversion rates.&lt;/p&gt;

&lt;h2 id=&quot;return-on-effort&quot;&gt;&lt;strong&gt;Return on Effort&lt;/strong&gt;&lt;/h2&gt;

&lt;p&gt;The effectiveness of an experiment should not be measured solely by the percentage of increase it brings in conversions. Every case study brags about how they hit xxx% increase in conversion, but I believe the most important factor is &lt;strong&gt;return on effort.&lt;/strong&gt; You should measure the effectiveness of your test by taking into account the effort and time it took to implement that test. Imagine how much more time and money it would take to test a new video compared to testing a new headline. Headline tests take me about 10 minutes to implement, whereas testing a new video would require a lot more money and resources.  With this in mind, we can begin to lay out a better way to run tests.&lt;/p&gt;

&lt;h2 id=&quot;choosing-what-to-test&quot;&gt;&lt;strong&gt;Choosing What to Test&lt;/strong&gt;&lt;/h2&gt;

&lt;p&gt;If you asked a few experienced optimizers what element they would test first on a specific landing page, I believe you would receive varied responses. One may think the navigation should be tested first, while another would go for a headline test first. Without an effective strategy, most optimizers tend to decide what to test first based on one of two things:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;What they have seen work before – This is because we want winning tests, and duplicating past wins intuitively seems to have the highest chance of success.&lt;/li&gt;
  &lt;li&gt;What element they believe is most lacking – Optimizers intuitively want to work on whatever has the most room for improvement.
There’s nothing wrong with this – it’s a good place to start. But we shouldn’t run experiments based on this alone. You need to weigh your ideas against the time it will take to implement the test, as well as the resources (and money) required to do so.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;To figure out what to test, follow these steps:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;Make a list of all your hypotheses about how you can increase conversions.&lt;/li&gt;
  &lt;li&gt;Convert these hypotheses into possible experiments.&lt;/li&gt;
  &lt;li&gt;Identify the following attributes of each test:
    1. Expected change in conversion rate
    2. Time required to implement the test
    3.  Money required to implement the test
    4. The duration that the test will need to run for to be conclusive. VWO’s &lt;a href=&quot;http://visualwebsiteoptimizer.com/ab-split-test-duration/&quot;&gt;test duration calculator&lt;/a&gt; will help you with this.&lt;/li&gt;
  &lt;li&gt;Taking these attributes into account, prioritize each test by weighing the expected change in conversion rate against the time, money, and test duration required
This methodology of testing allows you to be more efficient, and is especially necessary for smaller sites that are not getting a lot of conversions to run tests with. This can make the difference between a test that runs 2 months versus a test that runs 2 weeks! Once you figure out what to test, we need to implement it.&lt;strong&gt; &lt;/strong&gt;&lt;/li&gt;
&lt;/ol&gt;

&lt;h2 id=&quot;implementation&quot;&gt;&lt;strong&gt;Implementation&lt;/strong&gt;&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;I’m not going to get into setting up basic tests – you probably already know how to do that. I’m going to show you some advanced techniques for setting up tests that will allow you to run **multiple site-wide tests at the same time. **I like to call this “layering”. There are 2 huge benefits to running layered tests:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;By using all of your visitors, you can run tests quicker.&lt;/li&gt;
  &lt;li&gt;By running multiple tests at once, you can run more tests in less time.&lt;/li&gt;
&lt;/ol&gt;

&lt;h3 id=&quot;jquery&quot;&gt;&lt;strong&gt;jQuery&lt;/strong&gt;&lt;/h3&gt;

&lt;p&gt;What makes layering possible is client-side scripting – namely Javascript. With Javascript, we can dynamically adjust a website on-the-fly. jQuery is a Javascript library that allows you to accomplish this with relative ease, much more quickly than if you were to use plain Javascript. With jQuery, you can modify elements dynamically using a selector. I’ll outline a few strategies and show you how to implement each one. Even though you don’t intend to learn the coding, but rather intend to hand the task off to a developer, you should still take the effort to understand how it works.&lt;/p&gt;

&lt;h3 id=&quot;regular-expressions&quot;&gt;&lt;strong&gt;Regular Expressions&lt;/strong&gt;&lt;/h3&gt;

&lt;p&gt;Regular expressions allow you to match strings that meet certain conditions. For example, if you want to run some code on product pages but not category pages, you would use a regular expression.&lt;/p&gt;

&lt;h3 id=&quot;layering-site-wide-tests&quot;&gt;&lt;strong&gt;Layering Site-Wide Tests&lt;/strong&gt;&lt;/h3&gt;

&lt;p&gt;In order to learn more efficiently, you have to minimize the time between deciding to implement a test and launching that test. Most of that time in-between goes into development. Site-wide tests often require creating a duplicate of the entire site either in a sub-directory or a sub-domain.  Take a look at the image below of what your test setup might look like in a standard site-wide test using VWO.&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-10-lean-conversion-optimization-strategies-for-fast-implementation-and-results/Screen-Shot-2013-02-10-at-4.47.05-PM-300x1041.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;The problem with this is that not only does it require you to create an entire duplicate of your site in a sub-directory then make the changes, but it also allows you only 1 site-wide test at a time.&lt;/p&gt;

&lt;p&gt;Of course, you can test just certain sub-directories, such as creating a split-test for domain.com/products/* and another for domain.com/category/*, but you still have to create copies of all the pages residing in that subdirectory. &lt;em&gt;Think about it&lt;/em&gt; – &lt;em&gt;you’re duplicating 100% of the content, even if you are only changing/testing 1% of that content!&lt;/em&gt; Something about that just doesn’t seem right. And what about when your visitors link back to that URL? If it’s in a sub-directory, that link will send the visitor to a “page not found” after you stop the test. &lt;em&gt;There’s a better way, and I’m about to show you.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;A simple A/B test works by redirecting 50% of the traffic to the variation page. But something else happens in order to ensure that the person sees that page if they leave and come back – a cookie is saved to their computer that identifies which version of the page they should see. Modern software gives you 2 ways to create a split-test: A/B tests, and split-URL tests. An A/B test will show the same URL no matter which variation you are assigned, but a split-URL test will redirect you. The A/B test has the advantage on that front because it prevents people linking to broken pages in the future, but it has a huge disadvantage as well – you can’t test multiple pages.&lt;/p&gt;

&lt;p&gt;In software such as Optimizely or VWO, A/B tests are set up using a visual WYSIWYG editor that makes it really easy to create tests, but you can’t make changes to multiple pages at once with a WYSIWYG editor.  For example, you can’t tell a WYSIWYG editor that lets you edit just one page to increase all your prices by 10%. However, these software include a nifty feature that allow you to get the best of both worlds – a Javascript API.&lt;/p&gt;

&lt;p&gt;This API allows us to run Javascript code based on the value of the cookie – in essence, the variation they should see. In VWO, it’s a feature of the A/B editor and it allows us to layer site-wide tests on top of each other.&lt;/p&gt;

&lt;p&gt;Here’s how you layer site-wide tests:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;Visit a relevant page on your site.&lt;/li&gt;
  &lt;li&gt;Pull up the developer console, and write/test the code that makes the change you want site-wide.&lt;/li&gt;
  &lt;li&gt;Set up an A/B test, and add just that code to your variation.&lt;/li&gt;
  &lt;li&gt;Change your A/B test’s URL pattern settings so that it runs on the relevant pages, and excludes irrelevant ones.  If your software doesn’t meet your needs of proper URL matching, you can also use regular expressions in your code.&lt;/li&gt;
  &lt;li&gt;Launch test, then repeat steps for next test.
Let’s pretend I want to test 2 things: The effect of changing my background color, and the effects of increasing my prices by 10%. I’ll show you how to set this up in VWO, using Apple’s online store as an example.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;First, I visit a page that the test should apply on.  In this case, any page. I’ll just go to the home page. I highly recommend &lt;a href=&quot;https://chrome.google.com/webstore/detail/jquery-injector/indebdooekgjhkncmgbkeopjebofdoid&quot;&gt;jQuery injector for Chrome&lt;/a&gt;. This will allow you to run jQuery from the console on any site.  Here’s the code I’ve come up with:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;nx&quot;&gt;$&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;body&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;css&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;background-color&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;gray&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;Here’s the before/after.&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-10-lean-conversion-optimization-strategies-for-fast-implementation-and-results/before.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-10-lean-conversion-optimization-strategies-for-fast-implementation-and-results/after.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;Make sure you test the code on other pages to make sure it works. Now, I’ll go setup the A/B test. In VWO, you’ll create an A/B test, and just put any URL for now when it asks you for one. I’ll just put apple.com&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-10-lean-conversion-optimization-strategies-for-fast-implementation-and-results/next.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;Next, we are taken to the WYSIWYG editor. Click on the little gear next to “variation 1” and click “Insert Javascript/CSS”. Insert your code there, as shown below.&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-10-lean-conversion-optimization-strategies-for-fast-implementation-and-results/final.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;That’s it. Save it and move on. Set up your goals and hit next. On the last step where it says “Run test on URL(s):”, put in your test pattern. If you want it on all pages, put domain.com/&lt;em&gt;, if you want just a subdirectory, put domain.com/subdirectory/&lt;/em&gt;. You can also exclude URLs. For this test, I’m excluding the checkout process as well as the help section. Below is what that might look like&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-10-lean-conversion-optimization-strategies-for-fast-implementation-and-results/last.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;What you see in the “Exclude URLs” section is a regular expression. They can be very complex, so you’ll either need to take time to learn it or find someone who knows it well.&lt;/p&gt;

&lt;p&gt;Now we launch the test. That literally took me about 5 minutes. Compare &lt;em&gt;that&lt;/em&gt; to setting up a sub-domain and cloning the site just to test the background color! Once that’s done we can layer our next test on top of it. We’re going to test the effects of raising the price of iPhone cases by 10%. I’ll use &lt;a href=&quot;http://store.apple.com/us/product/HA755ZM/A/power-support-hd-anti-glare-film-set-for-iphone-5?fnode=47&amp;amp;fs=m.iphoneCompatibility%3Diphone_5&quot;&gt;this page &lt;/a&gt;as the testing page.  Here’s the code I came up with:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;k&quot;&gt;if&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;sr&quot;&gt;/cases/i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;test&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;$&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;.breadcrumb-nav ol.breadcrumbs li&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;last&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;().&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;text&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()))&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;

&lt;span class=&quot;nx&quot;&gt;currentprice&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;parseFloat&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;$&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;#price span.current_price span span&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;text&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;().&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;replace&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;sr&quot;&gt;/^ss*/&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;replace&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;sr&quot;&gt;/ss*$/&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;replace&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;$&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;));&lt;/span&gt;

&lt;span class=&quot;nx&quot;&gt;newprice&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;Math&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;round&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;((&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;currentprice&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;currentprice&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;*&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;))&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;*&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;100&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;/&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;100&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;

&lt;span class=&quot;nx&quot;&gt;$&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;#price span.current_price span span&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;text&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;$&amp;quot;&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;+&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;newprice&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt;

&lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;For sake of time I didn’t test it on every page (and it’s not going to actually submit this price when you hit add to cart), but it’s a good example because it’s somewhat complex and it works on the &lt;a href=&quot;http://store.apple.com/us/product/HA755ZM/A/power-support-hd-anti-glare-film-set-for-iphone-5?fnode=47&amp;amp;fs=m.iphoneCompatibility%3Diphone_5&quot;&gt;page I tested it on&lt;/a&gt;. This took about 15 minutes, and it will be the same for any decent developer.&lt;/p&gt;

&lt;p&gt;Real quick, I’ll tell you how this code works:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;Look at the breadcrumbs and make sure the last word is “Cases”&lt;/li&gt;
  &lt;li&gt;If so, save the price of the product into a variable.&lt;/li&gt;
  &lt;li&gt;Add 10% to the price, and overwrite the old price.
Once we launch this test, we have layered 2 site-wide tests, and in less than an hour. &lt;em&gt;That’s efficient&lt;/em&gt;&lt;strong&gt;. **To make an &lt;em&gt;entire copy&lt;/em&gt; of the apple site just to add this test would have taken **tons&lt;/strong&gt; of time, money, and resources.&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;I hope this is getting you excited – I know I was when I first discovered this! But you probably noticed a small issue with this – when the test completes and you stop the test, you still have to implement this to your site. However, changing the price of something on a site is much easier than duplicating the entire site. Also, if you duplicate the entire site and the test fails, you’ve gone through all that work for nothing.&lt;/p&gt;

&lt;p&gt;There’s almost nothing that you can’t manipulate with jQuery – it’s awesome. If you want to go even deeper, you can also read the cookie manually using a server-side language, and have even more options for testing. However, that’s another post in itself that I’ll cover another time.&lt;/p&gt;

&lt;h2 id=&quot;measuring-efficiently&quot;&gt;&lt;strong&gt;Measuring Efficiently&lt;/strong&gt;&lt;/h2&gt;

&lt;p&gt;To iterate even faster, you can take advantage of techniques to lower the confidence level needed by your testing software. Here’s a few ways to analyze tests so you can finish a bit earlier, as well as get a better idea of how your tests are doing.&lt;/p&gt;

&lt;h3 id=&quot;goal-correlation&quot;&gt;&lt;strong&gt;Goal Correlation&lt;/strong&gt;&lt;/h3&gt;

&lt;p&gt;You should always measure as many goals as possible. At minimum, always measure revenue-per-visitor, conversion rate, engagement, and visits to intermediate funnel steps. If you’re not too confident in the results of a test, look at the correlation between the metrics. If they are all green, you can give it a bit more confidence. The test below is only at 70% statistical significance in revenue, but I wouldn’t mind finishing this one at about 75% or so because of the correlation.&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-10-lean-conversion-optimization-strategies-for-fast-implementation-and-results/goal.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;Tracking multiple goals also gives you more insight as to how your variation is affecting visitors. For example, if you have a lead capture form and notice engagement is down but conversions are up, it usually means you’re doing a better job qualifying your visitors.&lt;/p&gt;

&lt;h3 id=&quot;chart-path&quot;&gt;&lt;strong&gt;Chart Path&lt;/strong&gt;&lt;/h3&gt;

&lt;p&gt;If you look at the line graph for any split-test you’ll notice that it goes up-and-down a lot in the beginning and then starts traveling straighter. As more data is collected, our conversion rate range decreases, which is the basis of the calculation for statistical significance. If you notice the lines on your graph have been parallel for a while, you can have more confidence in the results.&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-02-10-lean-conversion-optimization-strategies-for-fast-implementation-and-results/chart.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;&lt;strong&gt;Conclusion&lt;/strong&gt;&lt;/h2&gt;

&lt;p&gt;Conversion optimization is simply a method for learning about your visitors. The quicker you learn about them, the quicker you’ll grow. Taking advantage of this methodology for testing will have significant effects on what you can accomplish with your own tests, or what your testing team can do for your business. If you have any technical questions or any feedback, please leave a comment. Now go run some tests!&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://landersoptimized.com/contact/&quot;&gt;&lt;em&gt;Hire Us&lt;/em&gt;&lt;/a&gt;&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/conversion-rate-optimization/guides/lean-conversion-optimization-strategies-for-fast-implementation-and-results</link>
                <guid>http://blog.convertify.io/conversion-rate-optimization/guides/lean-conversion-optimization-strategies-for-fast-implementation-and-results</guid>
                <pubDate>2013-02-10T19:37:07-08:00</pubDate>
        </item>

        <item>
                <title>Optimized Homepage Increases Revenue By 37.21%</title>
                <description>&lt;p&gt;&lt;a href=&quot;http://morninghead.com&quot;&gt;Morninghead&lt;/a&gt; is an awesome startup which was successfully funded by kickstarter. They make an awesome product that gets rid of bedhead in seconds - a perfect solution for people who shower at night. We ran an experiment for them which resulted in a &lt;strong&gt;37.21% increase&lt;/strong&gt; in revenue-per-visitor. We’re going to share all the nitty-gritty details with you.&lt;/p&gt;

&lt;p&gt;After initially reviewing the website we felt this was a perfect candidate for an experiment with multiple variables changed in the new page rather than a single variable change. This allows for greater range and is usually ideal for sites where you feel like lots of variables need to be changed immediately.&lt;/p&gt;

&lt;h2 id=&quot;the-variations-click-to-enlarge&quot;&gt;The Variations (click to enlarge)&lt;/h2&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-30-optimized-homepage-increases-revenue-by-37-21/Bed-Head-Cure-Morninghead-20130114.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Control LP: &lt;strong&gt;$0.15 revenue-per-visitor&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-30-optimized-homepage-increases-revenue-by-37-21/Screen-Shot-2013-01-30-at-8.07.19-PM.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;New Layout (No Twitter): &lt;strong&gt;$0.21 revenue-per-visitor (+37.21%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-30-optimized-homepage-increases-revenue-by-37-21/Screen-Shot-2013-01-30-at-8.09.25-PM.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;New Layout (With Twitter Feed): &lt;strong&gt;$0.18 revenue-per-visitor (+14.05%)&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;h2 id=&quot;the-changes&quot;&gt;The Changes&lt;/h2&gt;

&lt;p&gt;Here’s what we changed and why:&lt;/p&gt;

&lt;p&gt;[dropcap]1[/dropcap]&lt;strong&gt;Smaller header:&lt;/strong&gt; If you read our case studies you should already know we do this on almost every experiment because it’s always produced results for us. Read more about it &lt;a href=&quot;http://landersoptimized.com/case-studies/shorter-header-increases-conversion-rate-by-107/&quot;&gt;here&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;[dropcap]2[/dropcap]&lt;strong&gt;Used social toolbar that has counters: &lt;/strong&gt;Without the counter, social buttons really give you no credibility.&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;[dropcap]3[/dropcap]&lt;strong&gt;Moved headline up, centered it, and made it stand out more: &lt;/strong&gt;Usually we have to change up client’s value propositions because the original isn’t good enough, but this one was pretty good to begin with. It tells you what it does, and why it’s gonna benefit you. However, it was very dull and didn’t stand out. Headlines are one of the biggest factors in bounce rates, so it’s important that it stands out. I’m very sure that this change was key to the variation’s success.&lt;/p&gt;

&lt;p&gt;[dropcap]4[/dropcap]**Replaced headline and the text under it with benefits: **We were left with some empty space by removing the headline - this gave us a perfect place to add some benefits and key points.&lt;/p&gt;

&lt;p&gt;[dropcap]5[/dropcap]&lt;strong&gt;Reduced friction on the CTA: &lt;/strong&gt;Having 3 buttons, equally weighted and next to each other is almost always a bad idea. Why? - because you effectively reduce the relative weight of each one to 33.3%. We decided to put a select list instead to choose the quantity. We added some anxiety-relieving text under it.&lt;/p&gt;

&lt;p&gt;[dropcap]6[/dropcap]&lt;strong&gt;Removed the 3 boxes under the video: &lt;/strong&gt;Because we added video testimonial we no longer needed the “our users” container that had a single text testimonial. Also, we moved the benefits in the “how it works” container to replace the old headline section (By the way, that should’ve been called benefits, not ‘how it works’). And last, we have no need for the “ships tomorrow” container because we added that as text under the CTA. This let us remove that whole section completely, and put the description there instead.&lt;/p&gt;

&lt;p&gt;[dropcap]7[/dropcap]**Added video testimonials: **Video testimonials always tend to be the most effective - therefore we added those to the homepage rather than text testimonials.&lt;/p&gt;

&lt;p&gt;Our 2nd variation container a twitter feed - We wanted to test the effects of this separately because it took up a lot of real estate. It ended up having a &lt;strong&gt;negative &lt;/strong&gt;effect on conversions - an interesting thing you should take note of before adding a twitter feed to your own site. It’s distracting. Distraction causes friction.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Another key thing to note:&lt;/strong&gt; We also tried forcing the user to buy 2 for $10 by removing the select list and changing the CTA text to say “Get 2 for $10”. This performed horribly. Keep this in mind, and if you want to do something similar, &lt;strong&gt;make sure to test it.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;I hope you guys get some good insight from this to use in your next experiment, and to optimize your own sites. Feel free to leave feedback in the comments below!&lt;/p&gt;

&lt;p&gt;&lt;em&gt;Want us to optimize your site? &lt;a href=&quot;http://landersoptimized.com/contact/&quot;&gt;Contact us!&lt;/a&gt;&lt;/em&gt;&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/optimized-homepage-increases-revenue-by-37-21</link>
                <guid>http://blog.convertify.io/case-studies/optimized-homepage-increases-revenue-by-37-21</guid>
                <pubDate>2013-01-30T20:36:54-08:00</pubDate>
        </item>

        <item>
                <title>Removing Divider and Applying 70/30 Rule Increases Conversions By 103%</title>
                <description>&lt;p&gt;&lt;a href=&quot;http://buildingsguide.com&quot;&gt;Building Guide&lt;/a&gt; is sort of like kayak for buildings - You choose what type of building you want, whether it’s a shed, a garage, or something industrial - and BuildingGuide provides you with quotes from 4 different suppliers at once. They felt like their conversion rate could use some work so we optimized their site, and were able to literally &lt;strong&gt;double &lt;/strong&gt;their conversion rate.&lt;/p&gt;

&lt;p&gt;For this first test we wanted to test what kind of layout would work best. We came up with 2 alternatives:&lt;/p&gt;

&lt;p&gt;**Variation 1 (Divider-less): **In this variation we did 3 things - First, we removed the divider. We felt that the division was causing friction to the page. We also removed the grey background behind the left content area in order to remove the feeling of division on the page. Also, we made the left side 70% width, and the right side (CTA) 30% width. This has been shown to be a best practice for landing pages time and time again.&lt;/p&gt;

&lt;p&gt;**Variation 2 (Single Column: **As I said earlier, this site is sort of like &lt;a href=&quot;http://kayak.com&quot;&gt;kayak&lt;/a&gt; for a different industry. So we decided to try a layout similar to kayaks, which is a single-column, vertical layout.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The Variations (Click to enlarge):&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-removing-divider-and-7030-rule-increases-conversions-by-103/Screen-Shot-2013-01-26-at-2.25.46-PM-300x248.png&quot; alt=&quot;&quot; /&gt;[image id=”882” size=”medium” link=”true” align=”left” shadow=”true”]
    Control LP: &lt;strong&gt;5.30% Conversion Rate&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-removing-divider-and-7030-rule-increases-conversions-by-103/Screen-Shot-2013-01-26-at-2.26.43-PM-300x262.png&quot; alt=&quot;&quot; /&gt;
    Divider-less: &lt;strong&gt;+103.30%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-removing-divider-and-7030-rule-increases-conversions-by-103/Screen-Shot-2013-01-26-at-2.26.33-PM-300x278.png&quot; alt=&quot;&quot; /&gt;
    Proximity + Friction: &lt;strong&gt;+67.70%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;h2 id=&quot;conclusion&quot;&gt;Conclusion&lt;/h2&gt;

&lt;p&gt;Honestly, I thought the single-column page was going to win. I figured kayak had probably done tons of split-testing to get to that page, but in the end it’s all about the visitors, and they are not all the same. With this experiment, we were able to double the overall conversion rate which we are very proud of.&lt;/p&gt;

&lt;p&gt;Want results like this? You should &lt;a href=&quot;http://landersoptimized.com/contact/&quot;&gt;hire us.&lt;/a&gt;&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/conversion-rate-optimization/removing-divider-and-7030-rule-increases-conversions-by-103</link>
                <guid>http://blog.convertify.io/case-studies/conversion-rate-optimization/removing-divider-and-7030-rule-increases-conversions-by-103</guid>
                <pubDate>2013-01-26T14:40:39-08:00</pubDate>
        </item>

        <item>
                <title>3 Consecutive Wins for TinyTotties.com</title>
                <description>&lt;p&gt;&lt;a href=&quot;http://tinytotties.com&quot;&gt;Tinytotties&lt;/a&gt; is an e-commerce site which sells baby bedding sets and kids room decor. We ran 3 experiments for them and saw some nice improvements in conversion rates as well as revenue-per-visitor in all 3 tests. They did a great job helping us develop the experiments. It’s important to setup global tests when testing e-commerce sites and their team did a great job implementing our tests.&lt;/p&gt;

&lt;h2 id=&quot;test-1&quot;&gt;Test #1&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Test Page: &lt;/strong&gt;Product Pages&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Variations: &lt;/strong&gt;4&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Hypotheses:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Variation 1 (Anxiety Relief):&lt;/strong&gt; Addressing  concerns that the visitor may have when deciding whether to purch ase a product will decrease their anxiety level, therefore increasing conversions.&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Variation 2 (Proximity + Add-on Friction):&lt;/strong&gt; We noticed that many yes/no options were using select lists instead of radios or checkboxes, and were creating friction by making it seem like it was a multiple-choice question. We replaced these with tickers and used the extra space as a place to put our anxiety-relieving elements.&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Variation 3 (Head-less): &lt;/strong&gt;Previous tests have shown that shorter headers usually convert better due to browser sizes - We removed the top banner and moved the search box above the navigation to test this.&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Variation 4 (Scarcity): &lt;/strong&gt;We wanted to test the effect on scarcity on their visitors - we accomplished this by changing the price label to “Today Only:”[/list]&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;The Variations (Click to enlarge):&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/control.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Control LP 7.01%&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/2.5.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Anxiety Relief:&lt;strong&gt;+31.91%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/3.5.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Proximity + Friction:&lt;strong&gt;+20.55%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/4.5.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://landersoptimized.com/case-studies/shorter-header-increases-conversion-rate-by-107/&quot;&gt;Shorter Header&lt;/a&gt;:&lt;strong&gt;+18.74%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/5.5.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Scarcity: &lt;strong&gt;+4.07%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Conclusion: &lt;/strong&gt;All of our hypothesis had positive results on conversion rates - we ended up putting together all the concepts we learned and implementing them globally.&lt;/p&gt;

&lt;h2 id=&quot;test-2&quot;&gt;Test #2&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Test Page: &lt;/strong&gt;Category Pages&lt;/p&gt;

&lt;p&gt;**Variations: **1&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Hypotheses:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Variation 1 (Larger Images):&lt;/strong&gt; With 4 products per row on the category pages, it was hard to see any details of a product without zooming into it. We thought putting just 3 products per row would increase engagement.[/list]&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;The Variations (Click to enlarge):&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/var-1.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Control: &lt;strong&gt;7.01%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/vAr-2.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Anxiety Relief: &lt;strong&gt;+22% Revenue-per-visitor&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Result: &lt;/strong&gt;The Variation saw a 22% increase in revenue-per-visitor. The overall conversion rate increased 11%, which means revenue-per-conversion also increase.&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/result-300x53.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Conclusion: &lt;/strong&gt;Visitors will engage more when product details are clearly visible.&lt;/p&gt;

&lt;h2 id=&quot;test-3&quot;&gt;Test #3&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Test Page: &lt;/strong&gt;“You may also Like”&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Variations: &lt;/strong&gt;1&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Hypothesis: &lt;/strong&gt; On this particular site, visitors were being sent to a recommendations page after hitting “add to cart”, instead of the cart page. We wanted to see how effective this was, so we set up a custom funnel in Google Analytics. We found that the recommendations page had a pretty high exit rate - about 60%. We wanted to test the effects of removing this un-necessary step.&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/test3-238x300.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Results&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2013-01-26-3-consecutive-wins-for-tinytotties-com/fresult-300x140.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Conclusion: &lt;/strong&gt;Removing this extra step increased overall revenue-per-visitor by &lt;strong&gt;32.91%.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;Want these types of results on your site? You should &lt;a href=&quot;http://landersoptimized.com/contact/&quot;&gt;hire us.&lt;/a&gt;&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/conversion-rate-optimization/3-consecutive-wins-for-tinytotties-com</link>
                <guid>http://blog.convertify.io/case-studies/conversion-rate-optimization/3-consecutive-wins-for-tinytotties-com</guid>
                <pubDate>2013-01-26T14:12:25-08:00</pubDate>
        </item>

        <item>
                <title>Increase Conversion Rates With Our Multistep Form [Free Plugin]</title>
                <description>&lt;p&gt;We’ve developed a simple plugin that transforms your form into a sliding multi-step form. It’s extremely easy to implement and has had significant effect on conversion rates of experiments we’ve used it on.  Here’s a demo of a form with a plugin installed:&lt;/p&gt;

&lt;h2 id=&quot;demo&quot;&gt;Demo&lt;/h2&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;Today, I’d like to take some time to walk you through how to use our plugin and how to convert your existing forms into multi-step forms Make sure to A/B test before implementing it permanently, as we have seen tests where a multi-step form actually decreased the conversion rate.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;1. Download the plugin here: &lt;a href=&quot;http://landersoptimized.com/i/multistep.zip&quot;&gt;http://landersoptimized.com/i/multistep.zip&lt;/a&gt;&lt;/strong&gt;&lt;a href=&quot;http://landersoptimized.com/i/multistep.zip&quot;&gt; &lt;/a&gt;&lt;/p&gt;

&lt;p&gt;**2. Unzip, then upload the folder to your server.  **For simplicity’s sake I’ll assume you uploaded the folder to the root of your domain  for the rest of the tutorial.&lt;/p&gt;

&lt;p&gt;**3. Make sure you have jQuery. **If you already have jQuery, skip this step. If you aren’t sure, there’s a simple way to find out. just check the source of your page and do a find (ctrl+f or cmd+f) and type ‘jquery’. You should find a match in a line that looks like the following code. If you find it, move to the next step. If you dont have it, put the following code in-between the &amp;lt;head&amp;gt; tags of your page:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-html&quot; data-lang=&quot;html&quot;&gt;&lt;span class=&quot;nt&quot;&gt;&amp;lt;script &lt;/span&gt;&lt;span class=&quot;na&quot;&gt;src=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;http://ajax.googleapis.com/ajax/libs/jquery/1.7/jquery.min.js&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&amp;lt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;&lt;strong&gt;4. Add the following tags to the &amp;lt;head&amp;gt; section of your page, AFTER the jQuery code:&lt;/strong&gt;&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-html&quot; data-lang=&quot;html&quot;&gt;&lt;span class=&quot;nt&quot;&gt;&amp;lt;link&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;rel=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;stylesheet&amp;quot;&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;href=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;/multistep/multistep.css&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt; &lt;span class=&quot;nt&quot;&gt;&amp;lt;script &lt;/span&gt;&lt;span class=&quot;na&quot;&gt;type=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;text/javascript&amp;quot;&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;src=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;/multistep/multistep.js&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&amp;lt;/script&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;script &lt;/span&gt;&lt;span class=&quot;na&quot;&gt;type=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;text/javascript&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;$&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;$&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;#multistep-form&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;).&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;multistep&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;();&lt;/span&gt;  
  
&lt;span class=&quot;p&quot;&gt;});&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;&lt;em&gt;note: use “multistep/multistep.css” and “multistep/multistep.js” if you didn’t place files in the root of the domain.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;5. Give your form a ID tag of ‘multistep-form’ like so:&lt;/strong&gt;&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-html&quot; data-lang=&quot;html&quot;&gt;&lt;span class=&quot;nt&quot;&gt;&amp;lt;form&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;id=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;multistep=form&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;/form&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;&lt;strong&gt;6. Separate your steps by wrapping them as follows. Also, give the last step an ID of ‘last-step’:&lt;/strong&gt;&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-html&quot; data-lang=&quot;html&quot;&gt;&lt;span class=&quot;nt&quot;&gt;&amp;lt;form&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;id=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;multistep-form&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;div&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;class=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;step&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;c&quot;&gt;&amp;lt;!-- Stuff for step 1 here... --&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;/div&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;div&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;class=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;step&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;err&quot;&gt;&amp;lt;&lt;/span&gt;~-- Stuff for step 2 -- &amp;gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;/div&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;div&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;class=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;step&amp;quot;&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;id=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;last-step&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;err&quot;&gt;&amp;lt;&lt;/span&gt;~-- Stuff for step 3 (last step) -- &amp;gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;/div&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;/form&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;7. Give each step a button&lt;/strong&gt;&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-html&quot; data-lang=&quot;html&quot;&gt;&lt;span class=&quot;nt&quot;&gt;&amp;lt;form&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;id=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;multistep-form&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;nt&quot;&gt;&amp;lt;div&amp;gt;&lt;/span&gt;  
  
&lt;span class=&quot;c&quot;&gt;&amp;lt;!-- Stuff for step 1 here... --&amp;gt;&lt;/span&gt; &lt;span class=&quot;nt&quot;&gt;&amp;lt;button&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;type=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;submit&amp;quot;&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;class=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;submit&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;Continue&lt;span class=&quot;nt&quot;&gt;&amp;lt;/button&amp;gt;&lt;/span&gt; &lt;span class=&quot;nt&quot;&gt;&amp;lt;/div&amp;gt;&lt;/span&gt;  
  
..............&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;**8. You’re finished! **If you are having trouble or want more info, visit the &lt;a href=&quot;https://github.com/coopermaruyama/multistep.js&quot;&gt;project page&lt;/a&gt; or leave a comment below and I’ll help out.&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/conversion-rate-optimization/guides/scripts/increase-conversion-rates-multistep-form</link>
                <guid>http://blog.convertify.io/conversion-rate-optimization/guides/scripts/increase-conversion-rates-multistep-form</guid>
                <pubDate>2013-01-20T04:18:21-08:00</pubDate>
        </item>

        <item>
                <title>Achieve Bigger Gains On Your Conversion Rate Optimization Experiments</title>
                <description>&lt;p&gt;So you’ve set up your A/B tests with a large amount of variations. You’re excited. You think to yourself, “With this many variations, there’s no doubt one of these variations will double my conversions!” You run the experiments, only to find that out of 20 variations, the winner only converted 8% higher. You’re dumbfounded and out of ideas.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Why is this happening?&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Popular belief tells you to change 1 variable per test. The reasoning for this is actually mathematically sound and valid. Let’s assume we created an experiment with 1 variation. In this 1 variation we make 2 changes – Make the CTA blue, and move the form higher on the page. The conversion increases by 6%. How do we know which variable caused the increase? It’s possible that moving the form up raised conversions by 8% and the button color &lt;em&gt;decreased&lt;/em&gt; conversions by 2%, therefore making the outcome 6%. The basis of a scientific experiment &lt;strong&gt;in and of itself **requires that only 1 variable be changed to arrive at a valid conclusion. But in Landing Page Optimization, there’s a reason as to **why&lt;/strong&gt; you should test multiple variables at once, going against the basis of scientific experimentation – **Money. **Let me explain:&lt;/p&gt;

&lt;p&gt;Let’s say we run the following experiments:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Test #1:&lt;/strong&gt; Single-variable test – 4 variations. &lt;strong&gt;Result&lt;/strong&gt;: 5% lift in conversion. **Control LP Revenue: **$10,000/mo.  **Increase in Revenue: **$500/mo.&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Test #2:&lt;/strong&gt; multi-variable test – 4 variations. &lt;strong&gt;Result&lt;/strong&gt;: 10% lift in conversion. **Control LP Revenue: **$10,000/mo.  **Increase in Revenue: **$1,000/mo.
&lt;em&gt;Note: do not confuse multi-variable tests with multivariate tests. these are 2 completely different things.&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;By running a multi-variable test, we can see bigger differences between each variation’s conversion rate, and therefore have made an extra $500/mo. This also means that by **not **running the multivariate test and only running the single-variable test, we would be **losing out **on $500/mo that we could have had by running the multi-variable test. The only downside is that you don’t know for sure which change caused the increases. I’ll explain how to solve that issue.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Optimization Flow&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;We all know that 1 experiment is not enough. We should always be creating new experiments to continually optimize our conversion rate. In order to run multi-variable tests while also singling out variables, you need to follow the following optimization flow:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Experiment #1 – Multi-variable test&lt;/strong&gt;&lt;/li&gt;
  &lt;li&gt;&lt;strong&gt;Experiment #2 – Single variable test using the winner of Experiment #1 as the Control LP&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Your optimization flow should look something like the following:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;&lt;a href=&quot;http://convertify.wpengine.com/wp-content/uploads/2012/12/experiment-flow.png&quot;&gt;&lt;img src=&quot;http://convertify.wpengine.com/wp-content/uploads/2012/12/experiment-flow.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/strong&gt;&lt;strong&gt; &lt;/strong&gt;source: MarketingExperiments.com&lt;/p&gt;

&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;So first, you run experiment #1 so that you get a big differentiation between your variations, then you test the single variables on the winner in order to pluck out the things that didn’t help and to verify the success of the changes that increased conversions. This allows you to also avoid losing out on increases in conversion that would’ve taken much longer to figure out by running a bunch of single variable tests. You should continually be repeating this process over and over. But the questions remains: “&lt;strong&gt;&lt;em&gt;What variables should I test?&lt;/em&gt;”&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;strong&gt;Creating Range&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;In order to create a test that results in a high increase in conversions, you need to create experiments that have **range. ** Range is the amount of differentiation you have between each variation in your experiment.&lt;/p&gt;

&lt;p&gt;Popular belief says you should test things such as:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;Button Color&lt;/li&gt;
  &lt;li&gt;Trust Logos&lt;/li&gt;
  &lt;li&gt;Call-to-action text (Buy now v.s. Get it Now)&lt;/li&gt;
  &lt;li&gt;Form on right versus left of page&lt;/li&gt;
  &lt;li&gt;Social Icons&lt;/li&gt;
  &lt;li&gt;Adding an incentive (“Fill out this form and we’ll send you a picture of a cute kitten!”)
Now, I’m not saying not to test those things. You should &lt;strong&gt;definitely **test those things. It just shouldn’t be the first thing you test. You see, things like button color can make a difference, but when was the last time you changed your mind about buying something because of the color of the “Buy” button?  You need to test variables that make a big difference. You need to test **Categorical Variables.&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Categorical Testing&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;A **categorical variable **is a variable that is governed by an idea rather than an element on your page. They tend to affect your conversion rate a lot more than the usual things you would test. It’s very important you test these things first, as they are what will bring you the most value out of testing. Let’s explore a few example tests:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Process-focus v.s. Product-focus v.s. Outcome-focus LP&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;This experiment tests the best way to present your product or service in terms of what part of your product or service you focus on.&lt;/p&gt;

&lt;p&gt;Let’s assume we are making a test for Apple’s MacBook Pro landing page. This is how our tests would look:&lt;/p&gt;

&lt;p&gt;**Test #1 (Process-focused): **On this variation I would talk about the process of making a MacBook. I would probably use a picture of a factory worked shaving down the aluminum body of the MBP as a hero image. I would talk about how much precision goes into the process of making a MackBook, therefore showing the visitor how much work goes into making one, and maybe selling the visitor on that fact.&lt;/p&gt;

&lt;p&gt;**Test #2 (Product-Focused): **On this variation I would use a beautiful picture of the MacBook as the hero image, and talk about it’s specs and capabilities. I would talk about the amount of RAM, screen resolution, CPU speed, etc. The goal would be to sell the visitor on the product itself.&lt;/p&gt;

&lt;p&gt;**Test #3 (Outcome-Focused): **In the end, we all spend money for one reason: to become happier. In this LP I would try to prove how they would become happier by buying. I would use a picture of a woman looking at photos of her wedding on her MacBook, with a big grin on her face. I’m selling the visitor on the actual **outcome ** of what you get by buying.&lt;/p&gt;

&lt;p&gt; &lt;a href=&quot;http://convertify.wpengine.com/wp-content/uploads/2012/12/process-product-focus.png&quot;&gt;&lt;img src=&quot;http://convertify.wpengine.com/wp-content/uploads/2012/12/process-product-focus.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;source: MarketingExperiments.com&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Lead v.s. Sale&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;You’re always going to see a lower conversion if you ask the visitor for money on your page. In many cases you will make more money by simply asking for their contact information, then converting the lead afterwards. This is tricky to setup because a conversion on a sale is much more valuable than a lead conversion. This means you can’t test their conversion rates against each other. You have to test the &lt;strong&gt;revenue-per-visitor.&lt;/strong&gt; In order to do this, you total the amount of revenue each page created, then divide it by the amount of visitors to that page.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;RPV = Revenue/Visitors&lt;/strong&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Tonality&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Testing the tonality of your page makes a big difference. This post has an informational tone. All bloggers have a different tone. Some make you laugh, and some make you inspired.&lt;/p&gt;

&lt;p&gt;Here’s a few examples of different tonality:&lt;/p&gt;

&lt;ol&gt;
  &lt;li&gt;“You need this because…Your life will change…Your time is important…”&lt;/li&gt;
  &lt;li&gt;“We hand-make our…We have been doing this for 30 years…We are committed…”&lt;/li&gt;
  &lt;li&gt;“People always say….What they don’t understand is…”
 &lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;strong&gt;Design&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Completely changing your design can have a big effect. Hire different designers to design variations and test them against each other. &lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://convertify.wpengine.com/wp-content/uploads/2012/12/design.png&quot;&gt;&lt;img src=&quot;http://convertify.wpengine.com/wp-content/uploads/2012/12/design.png&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;source: MarketingExperiments.com&lt;/p&gt;

&lt;p&gt; &lt;strong&gt;Steps to convert&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Sometimes when people see a form on a page it scares them away immediately. Rather than having a form on the landing page, try putting it on a 2nd page and use a button on the LP instead.&lt;/p&gt;

&lt;p&gt;If you these ideas are completely new to you, you are going to see a big effect on your experiments by applying them. I hope this helped. Now, go run some experiments!&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;
</description>
                <link>http://blog.convertify.io/conversion-rate-optimization/guides/achieve-bigger-gains-conversion-rate-optimization-experiments</link>
                <guid>http://blog.convertify.io/conversion-rate-optimization/guides/achieve-bigger-gains-conversion-rate-optimization-experiments</guid>
                <pubDate>2012-12-07T14:05:27-08:00</pubDate>
        </item>

        <item>
                <title>Increase Form Conversions Using X-Autocompletetype</title>
                <description>&lt;p&gt;Have you ever been filling out a checkout form or any form that asks for your information and noticed that sometimes all your information is filled in automatically? How does that work, and how can you implement it on your own website? We know that forms are a big barrier between a visit and a conversion, so it’s important to make it as easy as possible for your visitors to accomplish the task.&lt;/p&gt;

&lt;p&gt;Until this year, browsers had to figure out for themselves what field was asking for what information. Labels on form fields are probably the most popular element referenced to in order to figure out what the field was asking for. Therefore, it’s important to use labels such as “First Name” and “Email” rather than “What should we call you?” and “Where should we send your e-book?” However, &lt;a href=&quot;http://googlewebmastercentral.blogspot.com/2012/01/making-form-filling-faster-easier-and.html&quot;&gt;Google announced in January&lt;/a&gt; that it would be implementing a new html tag called x-autocompletetype that would let developers specify what a field is asking for.&lt;/p&gt;

&lt;p&gt;Even though it’s been almost a year since the announcement, I’ve yet to see many forms using this new tag. The official &lt;a href=&quot;http://wiki.whatwg.org/wiki/Autocompletetype&quot;&gt;tag reference&lt;/a&gt; lists all of the possible values you can use, which even includes a tag for an avatar/photo - great news for dating sites!&lt;/p&gt;

&lt;p&gt;This change will most likely end in more modern browsers adopting the capability, and may even become a standard html tag in the future.&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/conversion-rate-optimization/tips/increase-form-conversions-using-x-autocompletetype</link>
                <guid>http://blog.convertify.io/conversion-rate-optimization/tips/increase-form-conversions-using-x-autocompletetype</guid>
                <pubDate>2012-11-27T18:52:19-08:00</pubDate>
        </item>

        <item>
                <title>Shorter Header Increases Conversion Rate By 107%</title>
                <description>&lt;p&gt;&lt;strong&gt;NOTE: These screen shots may not be safe for work.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Recently we ran a test for LondonSexTonight.com, an online adult dating site. The results were great, but also interesting. We ran some categorical changes in this test, and just 1 single-variable change. Surprisingly, the winner ended up being a variation with simply a shorter header. I’ve seen good increases from shortening the header before, but not this big. Now, you may be thinking, “why the hell would a shorter header change anything?!”, and the answer is actually pretty obvious when you look at the web through a smaller resolution. Here are all the different variations:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-11-16-shorter-header-increases-conversion-rate-by-107/Control-134x3001.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; Control LP:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-11-16-shorter-header-increases-conversion-rate-by-107/Short-Header-142x3001.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Shorter Header:&lt;strong&gt;+107%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-11-16-shorter-header-increases-conversion-rate-by-107/Multi-Step-139x3001.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Multi-Step Form:&lt;strong&gt;+71.99%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-11-16-shorter-header-increases-conversion-rate-by-107/Alt-Image-139x3001.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Alternate Image:&lt;strong&gt;+20.81%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-11-16-shorter-header-increases-conversion-rate-by-107/Lesbians-139x3001.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Lesbians Image:&lt;strong&gt;+5.41%&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-11-16-shorter-header-increases-conversion-rate-by-107/Alt-Headline-137x3001.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt;Alt Headline: &lt;strong&gt;-17%&lt;/strong&gt;&lt;/p&gt;

&lt;h2 id=&quot;conclusions&quot;&gt;Conclusions&lt;/h2&gt;

&lt;p&gt;First, let me explain why the shorter header did so much better. The average screen size currently is about 1280 x 1024. When you take into account the size, of the browser header, the browser footer, and the fact that many people dont maximize their browser windows, &lt;a href=&quot;http://convertify.wpengine.com/wp-content/uploads/2012/11/Screen-Shot-2012-11-16-at-12.35.44-AM.png&quot;&gt;this&lt;/a&gt; is what the average visitor to this site probably sees.&lt;/p&gt;

&lt;p&gt;There are 2 negative effects this large header has at this resolution. First of all, its a large amount of real estate. The header is 150px tall. If you assume the user is left with 800px of height on their browser, that means the header takes up about 20% of the height. However, the header serves no real purpose in “selling” the user. Also, it means you &lt;em&gt;lose&lt;/em&gt; 20% that you could have used to help convince the user not to bounce.&lt;/p&gt;

&lt;p&gt;Another thing to notice is that most of the “Latest London Members” section is cut off. Being a dating site, I would say seeing what members are on the site is pretty critical to the user. This is probably the main reason it made such a big difference. Now, you may be thinking, &lt;em&gt;why does it matter if they can just scroll down?&lt;/em&gt; The thing is most users who leave dont scroll, they bounce. They use what they initially see to decide whether to see more of the site and leave, and them seeing faces of a few members that are on the site just happens to be the thing that makes them say “alright ill take a look”.&lt;/p&gt;

&lt;p&gt;The multi-step form also performed very well, over 70% better. By combining these 2 winners, we would have an extremely strong page. As you can probably infer, after running this test you can conclude that the best landing page would have a shorter header, a multi-step form, and have the alternate hero image.&lt;/p&gt;

&lt;p&gt;Next time you create a page, really think about how you are using your real estate. Don’t let space go to waste by making things too big or having lots of whitespace - make every pixel count!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/conversion-rate-optimization/shorter-header-increases-conversion-rate-by-107</link>
                <guid>http://blog.convertify.io/case-studies/conversion-rate-optimization/shorter-header-increases-conversion-rate-by-107</guid>
                <pubDate>2012-11-16T00:52:23-08:00</pubDate>
        </item>

        <item>
                <title>Do Analytics Right</title>
                <description>&lt;p&gt;&lt;em&gt;&lt;strong&gt;Analytics&lt;/strong&gt;&lt;/em&gt; - unlike you, it doesn’t make assumptions. When we start an optimization, this is always the first thing we look at, before we even take a look at the details of the landing pages. In fact, we try to look at the landing pages as little as possible before looking at Analytics (and doing some research on the industry the site is in). Why, you ask? Simply because we are human, and just like anyone else, we are prone to making judgments and assumptions, which can result in negative consequences. As landing page optimizers, we are trained to look at any page and then immediately start critiquing it in our heads, as well as thinking up a hypothesis for a new experiment. The problem with this is that it still is just a guess, although our experience may make our guesses better than the average guess. By looking at analytics without having looked much at the site, we can gauge a page using facts rather than opinions. If you know how to use data correctly, you will gain the ability to find out what action to take next.&lt;/p&gt;

&lt;p&gt;We’ve put together a guide that will allow you to find key points of interest about your site, as well as how to optimize your conversion rate.&lt;/p&gt;

&lt;h2 id=&quot;track-everything&quot;&gt;Track &lt;em&gt;Everything&lt;/em&gt;&lt;/h2&gt;

&lt;p&gt;By far the most important first step is to track every single thing possible. This will not only tell you what to do, but why to do it. This is when you start having epiphanies as you find out new things about your visitors and the way they behave. We’ll explain our general workflow for this step (we will assume you use Google Analytics).&lt;/p&gt;

&lt;h3 id=&quot;event-tracking&quot;&gt; Event Tracking&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Add unique event tracking to every single link on the landing page or website, even for simple text links&lt;/strong&gt;. This is the only accurate way to know which links and buttons are being clicked. You may think this is what GA’s In-page analytics is for, but unfortunately, it uses url paths to determine the number/percent of clicks. That’s why when you have 2 different buttons on a page leading to the same page, the clicks counts are the same when looking at in-page analytics.  An example of tracking a specific link within a paragraph:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-html&quot; data-lang=&quot;html&quot;&gt;Click &lt;span class=&quot;nt&quot;&gt;&amp;lt;a&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;href=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;/landing-page.php&amp;quot;&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;onclick=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;_gaq.push([&amp;#39;_trackEvent&amp;#39;, &amp;#39;Click&amp;#39;, &amp;#39;Blog Post 5&amp;#39;, &amp;#39;Paragraph Link #1&amp;#39;])&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;Here&lt;span class=&quot;nt&quot;&gt;&amp;lt;/a&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;With this code, every time someone clicks this link, Analytics will register an event in the ‘click’ category, with the ‘Paragraph link #1’ label within the ‘Blog Post 5’ action. Categorize your events as you please. Now, I can see how many people click this specific link, and compare this to all the other links on the same page. I can even derive a CTR for this link.&lt;/p&gt;

&lt;h3 id=&quot;goal-tracking&quot;&gt;Goal Tracking&lt;/h3&gt;

&lt;p&gt;&lt;strong&gt;Add goal tracking for every conversion, including certain steps within a conversion.&lt;/strong&gt; The more you break down the funnel, the more info you can get. _**Even track which fields within a form are being clicked on! **_When you do this, you can find out at what point on your form or checkout page people tend to leave. This kind of data is priceless. You may have to get a bit technical here, and will need some javascript to get this kind of data. Here’s an example of a form field that records an event in Analytics when someone uses a form field:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-html&quot; data-lang=&quot;html&quot;&gt;&lt;span class=&quot;nt&quot;&gt;&amp;lt;input&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;type=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;text&amp;quot;&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;name=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;firstname&amp;quot;&lt;/span&gt; &lt;span class=&quot;na&quot;&gt;onfocus=&lt;/span&gt;&lt;span class=&quot;s&quot;&gt;&amp;quot;_gaq.push([&amp;#39;_trackEvent&amp;#39;, &amp;#39;Form&amp;#39;, &amp;#39;Focus&amp;#39;, &amp;#39;First Name Field&amp;#39;])&amp;quot;&lt;/span&gt;&lt;span class=&quot;nt&quot;&gt;&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;This will record a ‘Focus’ action in the ‘Form’ category labeled ‘First Name Field’. Now, you can compare the use of each field, and find out which ones people aren’t using, as well as which ones are causing anxiety and lowering your conversions. Use these events as steps in your goal funnel.&lt;/p&gt;

&lt;h3 id=&quot;taking-advantage-of-usability-tracking&quot;&gt;Taking Advantage of Usability Tracking&lt;/h3&gt;

&lt;p&gt;A usability tracking system is any system that allows you to track the way your visitors use your site. We recommend &lt;a href=&quot;http://bit.ly/LAKLWF&quot;&gt;mouseflow&lt;/a&gt; and we use it for every single client. We like mouseflow because it gives you 100 free recordings per month, which is enough for us to get some good insight without making the customer pay for a service. We also like how it lets you filter recordings by time on page, so you can watch just the recordings that matter. It also shows the entry page for each recording, so you can get an idea of what kind of visitor you are observing.&lt;/p&gt;

&lt;p&gt;Here are some awesome examples of the type of data you can get when tracking things as you should:&lt;/p&gt;

&lt;p&gt;[image id=”474” size=”medium” link=”true” align=”center” shadow=”true”]
    Detailed Event Flows&lt;/p&gt;

&lt;p&gt;[image id=”476” size=”medium” link=”true” align=”center” shadow=”true”]
    Conversion rate per event, as well as revenue per event. You’ll need to synthetically fire an e-commerce transaction to do this. We’ll detail this in another post soon.&lt;/p&gt;

&lt;p&gt;[image id=”479” size=”medium” link=”true” align=”center” shadow=”true”]
    Find out how much of the page content a visitor is willing to read using mouseflow
 &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;h3 id=&quot;interpreting-data&quot;&gt;Interpreting Data&lt;/h3&gt;

&lt;p&gt;Now that you’re tracking just about everything, it’s time to read the data. This is how you figure out exactly what actions to take in order to improve your conversion rates. We will walk through some of the main GA reports, and interpret them. I’ll show some examples of real websites and their corresponding analytics, pointing out some key interests. Although all analytics data is important, not all of them give you actionable data. We will walk through the actionable data for the sake of having useful information in the context of conversion rate optimization.&lt;/p&gt;

&lt;h2 id=&quot;the-audience&quot;&gt;The &lt;em&gt;Audience &lt;/em&gt;&lt;/h2&gt;

&lt;p&gt;Your audience is everything. They account for 100% of the revenue generated from your website. The whole goal of conversion rate optimization is to cater the page to your audience, and give them what they want. Metrics, in essence, are just a way to measure the way your audience perceives your website. In this section, we will discuss specifically the “Audience” tab in Google Analytics. In my opinion, this section does not tell you as much about your audience as the other sections, such as keywords, which pretty much tells you what the visitor was looking for.&lt;/p&gt;

&lt;h3 id=&quot;how-well-are-you-branded&quot;&gt;How Well Are You Branded?&lt;/h3&gt;

&lt;p&gt;[image id=”495” size=”medium” link=”true” align=”center” shadow=”true”]
    An example of analytics for a branded website
Looking at the amount of returning visitors is a good indicator that your site is known by name and that people remembered or saved your URL. If you are looking for further evidence, go look at how much direct traffic you have. If they are both quite high and/or correlated, it is a good indicator that people are remembering you, thus becoming branded in their minds. Something you need to remember about these type of visitors are that they are similar to returning customers - &lt;strong&gt;they will almost always be more engaged and convert better than the average visitor. **If 40% of your traffic is direct or returning traffic, while 60% is new, you should still build your landing page to cater the direct/returning traffic. Why? Because they hold more weight in terms of value. Take a look at the image to the right. This is an example of a branded site’s analytics. A key point of interest is the average time spent by a returning visitors versus a new visitor. A new visitor sticks around for about 3 minutes, while a returning visitors browses for **over 11 minutes.&lt;/strong&gt; That is a difference of almost &lt;strong&gt;300%.&lt;/strong&gt; This means you have 300% more time to convert this visitor than a new visitor.&lt;/p&gt;

&lt;p&gt;If your site is branded, it also means you have credibility, and people see value in what your brand stands for. To increase your conversions, you need to provide more of whatever value your returning visitors see in you. If you sell pocket-knives, just add a better, new pocket knife, or more “pocket-knifey” things. Don’t think your branding and credibility will transfer over to cookware.&lt;/p&gt;

&lt;h3 id=&quot;how-are-people-judging-you&quot;&gt;How Are People Judging You?&lt;/h3&gt;

&lt;p&gt;Looking at your overall bounce rate gives you an idea of how people are judging your site as a whole once they arrive. However, make sure to cross-reference this with your overall avg. time spent on page - if you have a content-heavy site like a news site, people may be reading just one article then leaving which would result in a bounce. If you have a high bounce but a high time spent on page, that almost always means that a lot of your visitors are simply landing on your content/article pages. It’s common for people to leave as soon as they find the information they were looking for.&lt;/p&gt;

&lt;p&gt;If your avg. time on page is low, AND your bounce rate is high, it’s time to consider a new design. A high site-wide bounce rate usually means that there is something consistent across your entire site causing it. An annoying ad, light-box, or sign-up form that is shown to them on entry is a common source of this.&lt;/p&gt;

&lt;p&gt;If you are having bounce-rate issues, have a good design, and have none of the previously mentioned elements that may annoy people into leaving, look at your incoming traffic sources. I’ll bet you anything that you have un-targeted traffic coming into your site. If you sell red shoes, stop bidding on the keyword ‘blue shoes’. In the traffic sources section we’ll explain how to segment data in order to compare bounce rates for specific keywords. We’ll even show you how to segment specific keywords for specific pages, and optimize conversions by catering that page towards the traffic going into it.&lt;/p&gt;

&lt;h3 id=&quot;visitors-flow&quot;&gt;Visitors Flow&lt;/h3&gt;

&lt;p&gt;Visitors flow is an awesome feature to get a good look as to how people are browsing through your site. Even better, it lets you segment by traffic source. By default you’ll notice it segments your entrances by Country/Location, which I personally do not find as useful as segmenting the entrances by traffic source. Use the drop-down on the top-left to change this setting. Make sure to select the “source/medium” option and not just “source”, because doing so will mix up your Adwords traffic with your organic traffic!&lt;/p&gt;

&lt;p&gt;The main way we use this tool is to gauge how well of a job we are doing at funneling visitors towards and through our funnel. This is especially useful if you have lots of pages on your site. A key point of interest here is visible when you hover your mouse over any of the nodes.  You’ll see a pie chart that shows you drop-offs versus through traffic. By clicking the node for any traffic source on the left side, you can choose to view data for only that segment. Take advantage of this. If you find any pages that have significantly high drop-off rates, you’ve discovered actionable information. Now you know this is a page that you can benefit from by optimizing. However, do not focus on pages that get less than 10% of your total pageviews at first. Increasing conversions by 10% on a page getting 60% of your traffic will be more valuable to your bottom line than increasing conversions by 50% on a page getting 10% of your traffic. Do some math - learn how to use &lt;a href=&quot;http://en.wikipedia.org/wiki/Weighted_mean&quot;&gt;weight&lt;/a&gt; in your analysis.&lt;/p&gt;

&lt;p&gt;A key thing to remember here is not to get carried away by all this data. If you’re working on your own site it’s a good practice to just look for 3-5 actionable items that will have the greatest effect on your revenues, then come back to find more once you’ve successfully completed them. Analytics can get as deep as you want it to be, but if you’re deeply analyzing pages that are getting a low percentage of your pageviews, you are wasting your time.&lt;/p&gt;

&lt;p&gt;[image id=”505” size=”large” link=”true” align=”center” shadow=”true”]
    Here is an example where we’ve found actionable data in the visitors flow. The homepage sees a significantly high drop-off rate. Since this traffic is from google organic, our next step is to see which keywords the traffic is coming from, then cater the page to them.&lt;/p&gt;

&lt;h2 id=&quot;traffic-sources&quot;&gt;&lt;em&gt;Traffic Sources&lt;/em&gt;&lt;/h2&gt;

&lt;p&gt;The audience section of analytics was useful in telling us who comes to the site, their habits, and how they tend to flow through, but it doesn’t do a great job telling us &lt;em&gt;why they came.&lt;/em&gt; This is a question that the traffic sources section has the ability to answer. For this reason, I usually end up spending most of my time here. In this section we’ll go over how we approach analysis when it comes to traffic sources, key metrics we analyze, and how we pull actionable data from it.&lt;/p&gt;

&lt;h3 id=&quot;cater-to-the-majority&quot;&gt;Cater To The Majority&lt;/h3&gt;

&lt;p&gt;It’s not about &lt;em&gt;you&lt;/em&gt;, it’s about &lt;em&gt;them&lt;/em&gt;. It’s not about what you &lt;em&gt;think _they need - it’s all about what _they want.&lt;/em&gt; The first thing we look at in traffic sources is the pie chart in the overview that shows the distribution of visitors from each traffic source. If you see most of your traffic coming from search, it’s probably best to focus your efforts on catering to the keywords bringing traffic to your site. Referral traffic can mean many things, but in our experience the most common sites with heavy referral traffic have tended to be sites with credibility and sites that have social value. Direct traffic sites tend to be branded or have offline advertising campaigns running. In this section we will walk you through how to cater your website to the traffic that is engaging the most with your website.&lt;/p&gt;

&lt;h3 id=&quot;your-keywords-have-the-answers&quot;&gt;Your Keywords Have The Answers&lt;/h3&gt;

&lt;p&gt;If a site is getting mostly organic search traffic, the search overview page is absolutely the best source for finding immediate, actionable information. The first thing you’ll want to do is go to the search overview section and then choose “keyword” as the primary dimension. Be prepared to take some notes.&lt;/p&gt;

&lt;p&gt;[image id=”509” size=”medium” link=”true” align=”center” shadow=”true”]
    Search Overview section with goal tracking
Now, if you’ve set up your tracking as we recommended in the “Tracking” section of this guide, you should be able to see some data as shown in the figure to the right. If you’re collecting leads you probably won’t see a per visit goal value, but that’s fine. We’re looking for actionable data, and we get that by comparing the differences between statistics. First, we are going to go over the differences of how to use data with low pageviews versus data with high pageviews.&lt;/p&gt;

&lt;p&gt;High-pageview data is best for figuring out what to do &lt;strong&gt;now.&lt;/strong&gt; Low pageview data, on the other hand, will help you find the outliers. However, we need to discern between them, and that’s where advanced filters come in. When you first look at this data, it’ a good practice to filter the data using the advanced filter option, and &lt;strong&gt;only show data that has 5% of pageviews or more of your total traffic.&lt;/strong&gt; So in the case of the screenshot shown to the right, I would filter it so that I only see keywords that are creating 1,000 visits or more - in this case, “diaper cakes”, “diaper cake”, and (not provided). Unfortunately, I can’t do anything with that, because the keywords are too similar, and (not provided) tells me nothing. &lt;strong&gt;However,&lt;/strong&gt; remember that this is showing keywords sending traffic to the site as a whole. Once we look at these metrics for specific pages in the content section, we wil find more actionable data, and in this case, better data, since it will tell us how to optimize a &lt;strong&gt;specific page. &lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Low pageview data will more often be useful for giving you a long-term direction for optimizing your site. As you can see from the figure shown, the term “baby shower diaper cakes” and “baby diaper cakes” has a significantly higher conversion rate as well as per visit value, which gives us great insight as to what kind of keywords to bid on, how to strategize our SEO tactics, and what our site should generally be about.&lt;/p&gt;

&lt;h3 id=&quot;catering-to-referral-traffic&quot;&gt;Catering to Referral Traffic&lt;/h3&gt;

&lt;p&gt;It’s not often we run into sites who’s traffic is mostly coming from referral traffic. This is because if you have a lot of referral traffic it means you have a lot of quality backlinks, which will in turn increase your search engine rankings which will in turn increase your organic search traffic. Look at your referral sources, filter so you are only looking at referral sites sending a significant amount of traffic (over 5%), and study the pages sending traffic to your site. Compare the ones sending low-converting traffic versus the ones sending high-converting traffic, and figure out the reason. There’s **always **a reason. Take notes of what you find. If anything, you’ll uncover things about your social value which will give you a better understanding of your business. All the information you find, you will use later when making optimizations.&lt;/p&gt;

&lt;h3 id=&quot;catering-to-direct-traffic&quot;&gt;Catering to Direct Traffic&lt;/h3&gt;

&lt;p&gt;Branded sites and offline advertisers will often see a high amount of direct traffic coming to their site. This is by far the most valuable type of visitor you can get. You’ll notice this type of traffic will be very engaged with your site, spending significantly longer amounts of time on your site. Don’t let it go to waste. Provide as much value as you can to them. Find a way to quantify and measure how well you are catering to these visitors. An interesting thing you will find about this type of traffic is that they are willing to take more actions on your site. If you feel that you don’t know your traffic well enough and you have a lot of this type of traffic, try using a feedback system such as &lt;a href=&quot;http://kissinsights.com&quot;&gt;KISSInsights&lt;/a&gt; to get a better understanding of your visitors. Direct traffic will tend to give valuable feedback more often than any other type of traffic. This is especially useful for offline advertisers who have less metrics to work with than online advertisers. You’ll also find that a big amount of your traffic will be returning visitors. Again, **pay attention **to what these visitors want.&lt;/p&gt;

&lt;h3 id=&quot;figuring-out-why-sales-have-slumped&quot;&gt;Figuring Out Why Sales Have Slumped&lt;/h3&gt;

&lt;p&gt;When your sales slump, there’s always a reason. Usually, it’s caused by your traffic slumping for one reason or another. However, a reason some clients come to us is because their sales have slumped even though their traffic has stayed the same. In other words, their &lt;em&gt;conversion rate&lt;/em&gt; has slumped. The beauty of analytics is that it always knows the answer. We’ll detail a real case study in this section where a client was in this exact situation and we were able to discern the exact cause.&lt;/p&gt;

&lt;p&gt;The first thing you want to find out is the month where sales were best. We then compare this data to the recent month’s data, then look for correlations in data. You’ll know you’ve found the answer because when you do, it’ll simply _make sense. _You’ll see what I mean.&lt;/p&gt;

&lt;p&gt;This particular site had over 60% search traffic, and the direct/referral traffic were distributed almost evenly. Most the conversions came from the search traffic, bringing us to conclude that the answer could be found in the search data.&lt;/p&gt;

&lt;p&gt;We knew that since the best month, sales had slumped a little over 80%. We need to look for some data that correlates with that, and it should make common sense.&lt;/p&gt;

&lt;p&gt;[image id=”515” size=”medium” link=”true” align=”center” shadow=”true”]
    Best Month&lt;/p&gt;

&lt;p&gt;[image id=”514” size=”medium” link=”true” align=”center” shadow=”true”]
    The most recent month (low sales)&lt;/p&gt;

&lt;p&gt;These figures actually tell us exactly what happened. The site in question sells educational material which teaches science to kids. If you actually measure the amount of traffic for the search term “science for kids” in the most recent month versus the best month, you will find that it correlates almost perfectly with the drop in sales. The most recent month sees about 15% the amount of search traffic for that keyword; in other words, about 85% less. Also, this makes perfect sense. If you look at the other top keywords, they are not very targeted to the product being sold. Most of this traffic is going to the articles within the site, which is not going to sell product as well as the term “science for kids”. This gave us valuable information moving forward - a perfect example of how delving into data can tell you exactly what you need to do to increase sales. In this case, the most value would come from strategizing SEO efforts for that specific term, as well as funneling the other traffic towards the sales pages.&lt;/p&gt;

&lt;h2 id=&quot;content-metrics&quot;&gt;Content Metrics&lt;/h2&gt;

&lt;p&gt;In terms of conversion rate optimization, the main way in which content metrics differs from the rest of the analytics is that it tells you exactly _which _pages you should work on first. You won’t get much out of optimizing a homepage with a 10% bounce rate, or a page getting 3% of your pageviews.&lt;/p&gt;

&lt;h3 id=&quot;popularity&quot;&gt;Popularity&lt;/h3&gt;

&lt;p&gt;As I explained earlier, it’s really important that you don’t get hung up analyzing your low-traffic pages and wasting your time. The only time they can give you really actionable data is when they are immense outliers. Even though a page is only getting a few percent of your traffic, if it’s converting 200% higher than your other pages, it’s time to figure out why. You might find an idea or concept that the page possesses and apply it to your higher traffic pages.&lt;/p&gt;

&lt;h3 id=&quot;which-pages-are-making-money&quot;&gt; Which Pages Are Making &lt;em&gt;Money?&lt;/em&gt;&lt;/h3&gt;

&lt;p&gt;A key area of interest in Content Analysis is the “Landing Pages” section. Now, without goal tracking or e-commerce tracking setup, this is very similar to the “All Pages” section. However, a key difference is that it lets you segment the data by conversion rate and revenue. _Awesome. _Choose the goal you want to analyze under the explorer tab and you will be shown some extremely useful data. So what does this stuff _mean? _Basically, if it says a page is converting 1%, it’s saying that when someone enters your site through that specific page, the conversion rate is 1%. If they enter the site via Page A then head to Page B then convert, Page B will not count a conversion in the landing pages section. So, how do you use this data?&lt;/p&gt;

&lt;p&gt;In terms of SEO and PPC, send people to the pages that are getting the most revenue-per-visitor. It might even make sense to drive your internal traffic to the high-performing landing pages. But don’t think this means that you can just blast any and all traffic at your converters. If it’s not targeted traffic, don’t send it there.&lt;/p&gt;

&lt;p&gt;Another useful element of this information is that it gives you insight as to what your homepage should look like. Almost all sites I’ve worked on have the home page as the #1 source of entrances, which also makes it the most popular landing page. Take concepts out of the good landing pages and apply it to the homepage. I assure this will see you a nice increase in overall revenue-per-visitor.&lt;/p&gt;

&lt;h3 id=&quot;bounces--exits&quot;&gt;Bounces &amp;amp; Exits&lt;/h3&gt;

&lt;p&gt;First, let’s point out the key difference between bounces and exits. Bounces are only recorded if the visitors leaves the site from the first page they saw. If they looked at 2 pages or more, a bounce can no longer be counted. A bounce usually means that a) they didn’t find what they were looking for, or b) they judged the site early and left because they judged negatively. Bounces are common on articles because people just want some information. Don’t ever depend on article traffic to bring you your conversions - you should merely use them to increase the rankings of your home page or sales page.&lt;/p&gt;

&lt;p&gt;A page with a high exit rate is like a leaky pipe. You need to seal the hole. Exit rates are usually high on checkout pages. The average cart abandonment rate is about 60%. By giving your visitor as much info in terms of what to expect &lt;strong&gt;before &lt;/strong&gt;they hit the checkout pages, you’ll reduce abandonment. For example, how long do they have to cancel? What systems is your software compatible with? These kinds of questions need to be answered before they checkout or else they will leave.&lt;/p&gt;

&lt;h3 id=&quot;events&quot;&gt;Events&lt;/h3&gt;

&lt;p&gt; &lt;/p&gt;

&lt;h3 id=&quot;in-page-analytics&quot;&gt;In-Page Analytics&lt;/h3&gt;

&lt;h2 id=&quot;measuring-conversions&quot;&gt;Measuring Conversions&lt;/h2&gt;

&lt;h3 id=&quot;measuring-opportunity&quot;&gt;Measuring Opportunity&lt;/h3&gt;

&lt;h3 id=&quot;funnel-abandonment&quot;&gt;Funnel Abandonment&lt;/h3&gt;

&lt;h3 id=&quot;less-is-more&quot;&gt;Less is More&lt;/h3&gt;

&lt;h2 id=&quot;taking-action&quot;&gt;Taking Action&lt;/h2&gt;

&lt;p&gt; &lt;/p&gt;
</description>
                <link>http://blog.convertify.io/analytics/do-analytics-right</link>
                <guid>http://blog.convertify.io/analytics/do-analytics-right</guid>
                <pubDate>2012-07-03T21:10:16-07:00</pubDate>
        </item>

        <item>
                <title>How We Decreased TheRTAStore's Bounce Rate By 20%</title>
                <description>&lt;p&gt;&lt;a href=&quot;http://thertastore.com&quot;&gt;TheRTAStore.com&lt;/a&gt; is one of the biggest sellers of kitchen cabinets online. They have been featured on channels like HSN and the DIY Network. The page we optimized was their “pre-assembled cabinets” page, which was seeing a bounce rate of about 50%. This means that half of the people who entered the site and saw this page first, decided to leave immediately. This page is a category page, which means it simply lists products and has no add-to-cart button. In order to optimize conversions through category pages, it is more important to focus on the bounce rate rather than a conversion rate since the job of the category page is to let them browse products and engage them by showing them the products they want. After reviewing some keyword data, we found that a lot of the traffic for this specific page was coming from the term “cheap kitchen cabinets”. However, the pre-assembled cabinets are not the cheapest cabinets that they offer. Ready-to-Assemble cabinets allow you to get the same cabinets for a cheaper price because you have to assemble them yourself. We figured that people were landing here looking for cheap cabinets, seeing the prices, then leaving because they really weren’t cheap. We solved this issue by adding a banner at the top that let the visitor know they have cheaper options, directing them to the ready-to-assemble category page. This allowed us to keep 20% more visitors on the site, increasing user engagement as well as adding to their bottom line. We also decided to add a more prominent title, so that the visitors who actually wanted pre-assembled cabinets could know immediately that they were at the right place. Click the images below to see close-ups of the before &amp;amp; afters.&lt;/p&gt;

&lt;p&gt;[image id=”298” size=”large” link=”true” align=”center”]&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;
</description>
                <link>http://blog.convertify.io/bounce-rates/case-studies/how-we-decreased-thertastores-bounce-rate-by-20</link>
                <guid>http://blog.convertify.io/bounce-rates/case-studies/how-we-decreased-thertastores-bounce-rate-by-20</guid>
                <pubDate>2012-05-25T11:51:57-07:00</pubDate>
        </item>

        <item>
                <title>Tracking & Optimizing Review Sites with Google Website Optimizer (or Any Page with Multiple Outoing Links)</title>
                <description>&lt;p&gt;Google Website Optimizer is a great tool for split-testing in order to increase conversions, but it requires a single thank you page. What if you are just trying to improve the outgoing CTR’s going from your review site (or any page with multiple links for the matter) to outgoing links, such as affiliate links? In this case, a “conversion” would be an outgoing click. Since GWO doesn’t have a way to track this, here’s a workaround I’ve been using for clients that should allow you to achieve this for your own sites.&lt;/p&gt;

&lt;p&gt;The way this works is that we set up a single PHP page where ALL your links will direct visitors to. This page will include some (simple) PHP code that will redirect users to the correct place according to which link they clicked on the previous page. Also, this page will include your GWO thank you page code, so that a conversion is tracked if any of the links are clicked!&lt;/p&gt;

&lt;p&gt;Now.. let’s get down to business…&lt;/p&gt;

&lt;p&gt;In this guide, we will assume we have a page with 3 links as so:&lt;/p&gt;

&lt;p&gt;**Link 1: **http://site1.com/somepage.html&lt;/p&gt;

&lt;p&gt;**Link 2: **http://site2.com/somepage.html&lt;/p&gt;

&lt;p&gt;**Link 3: **http://site3.com/somepage.html&lt;/p&gt;

&lt;p&gt;We’ll need to create a php file on the server. Let’s call this redirect.php.&lt;/p&gt;

&lt;p&gt;We will assume the page you are trying to optimize is at http://yoursite.com/page-to-be-optimized.html.&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;
    &lt;p&gt;First, we start by changing all the links to link to this redirect page. So on the link that links to Link 1, we will change the link to be “ http://yoursite.com/redirect.php?link=1”. Notice how we added the ‘?link=1’ at the end? Thanks to php, the redirect page will be able to use this information and send the visitor to the correct place. Do this for the other links as well.&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;Now, we create the redirect page. Create a file called redirect.php using any text or HTML editor and copy in the following code:&lt;/p&gt;
  &lt;/li&gt;
&lt;/ul&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-php&quot; data-lang=&quot;php&quot;&gt;&lt;span class=&quot;cp&quot;&gt;&amp;lt;?php&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;include&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;conversion.html&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;switch&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nv&quot;&gt;$_GET&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;link&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;])&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;  
  
&lt;span class=&quot;k&quot;&gt;case&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;echo&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;lt;script&amp;gt;location.href=&amp;#39;http://site1.com/somepage.html&amp;#39;&amp;lt;/script&amp;gt;&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;break&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;  
  
&lt;span class=&quot;k&quot;&gt;case&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;2&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;echo&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;lt;script&amp;gt;location.href=&amp;#39;http://site2.com/somepage.html&amp;#39;&amp;lt;/script&amp;gt;&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;break&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;  
  
&lt;span class=&quot;k&quot;&gt;case&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;3&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;echo&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;lt;script&amp;gt;location.href=&amp;#39;http://site3.com/somepage.html&amp;#39;&amp;lt;/script&amp;gt;&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;break&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;  
  
&lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;  
  
&lt;span class=&quot;cp&quot;&gt;?&amp;gt;&lt;/span&gt;&lt;span class=&quot;x&quot;&gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;ul&gt;
  &lt;li&gt;Create a page named conversion.html and copy your tracking code in there. This is the page you will use as the ‘thank you’ page in GWO.&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;All Done! All you have to do to add more links is add a new case statement. Even without any coding knowledge it should be pretty obvious how to do this by looking at the code.&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/scripts/tracking-optimizing-review-sites-with-google-website-optimizer-or-any-page-with-multiple-outoing-links</link>
                <guid>http://blog.convertify.io/scripts/tracking-optimizing-review-sites-with-google-website-optimizer-or-any-page-with-multiple-outoing-links</guid>
                <pubDate>2012-04-27T01:13:24-07:00</pubDate>
        </item>

        <item>
                <title>Improving Conversions: eCommerce Category Pages</title>
                <description>&lt;p&gt;When clients need pages on eCommerce sites optimized, I often get asked to do a category page rather than a product page. They usually prefer this because the category pages get a lot more traffic than the product pages, therefore affecting revenue more after optimization. If you charge per page, then it would cost the client a lot more to optimize every product page in a category rather than just optimize the category page. Also, eCommerce sites tend to spend a lot bidding on category-related keywords rather than product keywords. If you are experienced in CPC you probably already know that bidding on product-related keywords is usually more profitable than bidding on category-related keywords. However, you also know that the category keywords have way more traffic available. That’s why it’s important to be able to send people to category pages and still see good conversions. But the challenge is, how do you optimize a category page when there is no direct conversion to be measured with it? In other words, there is no ‘Add to Cart’ button on the category pages, but rather links to a bunch of products. &lt;strong&gt;The answer is to optimize the bounce rate and exit rate.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Bounce &amp;amp; Exit rates used to confuse me because they are so similar in the way they are measured, but they tell you very different things. The bounce rate measures how many percent of visitors who &lt;strong&gt;land&lt;/strong&gt; on that page &lt;strong&gt;leave immediately&lt;/strong&gt; without looking at another page. It’s calculated by dividing &lt;strong&gt;entrances **by **bounces&lt;/strong&gt; while exit rate is calculated by dividing &lt;strong&gt;page views **by ** exits. &lt;/strong&gt;Some tracking systems use time as a factor, for example, if the visitor stays for at least 10 seconds, it’s no longer considered a bounce. A ’bounce’ in my eyes means the person judged your business as a whole and it didn’t meet their standards, or they didn’t find what they were looking for. I’d say for most people it’s the latter, but if you are sending targeted traffic like I usually am, you know you were showing them what they were looking for. The &lt;strong&gt;exit rate&lt;/strong&gt; is just the percentage of people who leave your site from that page. If it’s unusually high, I interpret that the page is poor compared to the rest of the site and see it as a ‘leak’ of visitors, which is up to someone like me to plug.&lt;/p&gt;

&lt;p&gt;Anyways, the reason I explained these is because this is the statistic you should be focusing on when optimizing category pages. You may ask, “Why don’t I just measure conversions for that category as a whole to compare?” If you have a very small amount of products which are all very similar, this might work for you. But for most eCommerce sites, this is not the case. Visitors enter the category page, and what happens next can be basically **anything. **They can land on category A, then go to Category B, then buy something from category B which has nothing to do with category A, and if you’re running website optimizer on category A and have the conversion tracked on the ‘Order Completed’ page, you will have counted a conversion for a product that has nothing to do with the category you’re optimizing. And that’s only one of the many things that can happen? Do you see the issue?&lt;/p&gt;

&lt;p&gt;You need an accurate measure that directly correlates to the page, and bounce rate &amp;amp; exit rates are awesome for this. For my last client I was able to bring bounce rate from about 32% to 15%. That means he’s now getting **50% more visitors **staying on his site and browsing around (and maybe buying) rather than just leaving. If you have big traffic numbers, that’s going to be a huge improvement in sales. So now that you know &lt;em&gt;what&lt;/em&gt; to measure, I’ll give out a few pointers from what I’ve learned.’&lt;/p&gt;

&lt;h2 id=&quot;ecommerce-categories-optimization-tips&quot;&gt;eCommerce Categories Optimization Tips&lt;/h2&gt;

&lt;ol&gt;
  &lt;li&gt;**They may not be looking for that page - **Look at keyword data to see what keywords they are using to get there. My last client had 2 main categories - pre-assembled cabinets, and ready-to-assemble cabinets. Although the ready-to-assemble are much cheaper than the pre-assembled, many people were getting to the pre-assembled page using the term ‘cheap cabinets’. They would see they really aren’t cheap then leave. I put a banner that was prominent at the top promoting the ready-to-assemble cabinets and told them they are about 30% cheaper. Now I’m kind of guiding them to what they were looking for in the first place.&lt;/li&gt;
  &lt;li&gt;**They need to know immediately they are at the right place - **I see this way to often - A category page with either no title or a small title, and just a bunch of links to products. I usually put a big hero image of what they were looking for, and a big headline stating it. If someone is looking for ‘red bikes’ and they land on a category page with a huge red bike and headline stating it, they will get that ‘Oh they have what I’m looking for’ feeling. This is essential.&lt;/li&gt;
  &lt;li&gt;**Let them know you’re legit - **The cabinet client I had was the biggest online seller of cabinets. They even had commercials on HGTV and other related channels. But when I got to the site, nothing lets me know that. If I had only their website to go off of, I’d never have known how established they were. This is why it’s key to put up value propositions like “Doing X for over 15 years” or “As seen on X, Y, &amp;amp; Z”. The first things I ask about then go for are money-back guarantees, free shipping, awards, press, and testimonials. Then make SURE they see it by using colorful graphics and icons.&lt;/li&gt;
  &lt;li&gt;**Use really appealing product images - **The whole point they are here is products, so make sure they look really appealing. This is the most important.
Hopefully this helps some of you fellow optimizers and eCommerce sites out!&lt;/li&gt;
&lt;/ol&gt;
</description>
                <link>http://blog.convertify.io/bounce-rates/e-commerce/optimizing-category-pages-on-ecommerce-sites-2</link>
                <guid>http://blog.convertify.io/bounce-rates/e-commerce/optimizing-category-pages-on-ecommerce-sites-2</guid>
                <pubDate>2012-04-06T18:47:11-07:00</pubDate>
        </item>

        <item>
                <title>Track Clicks as Conversions in Google Website Optimizer</title>
                <description>&lt;p&gt;Sometimes, you may be interested in optimizing clicks-through-rates using Google Website Optimizer. Since GWO requires a thank-you page link with code in it in order to count as a conversion, we came up with a workaround to make a click count as a conversion. Not only will I be showing you how to track clicks as a conversion, but I’ll also show how you can track &lt;strong&gt;multiple&lt;/strong&gt; clicks as the **same **conversion. My recent client wanted me to improve his click-through-rates on his review site, which meant I needed to count specific outgoing clicks from his website as a conversion. The way the solution works is that you make all the buttons link to the same page, which contains the conversion code in it. The page then redirects them to the proper page based on which button/link they clicked. It’s unnoticeable, and easy to do:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;
    &lt;p&gt;First we need to create an HTML page with the conversion code in it. Open up any text-editor, and copy/paste your conversion code from GWO into the file. save it anywhere on your web server. We’ll call it conversion.html for this example. M&lt;strong&gt;ake sure the filename ends in .html before saving!&lt;/strong&gt;&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;Open up the text-editor again and create another file. We’ll call it gwo.php for this example. Copy the following code into it then save it on your web server in the same folder as conversion.html! If you just want to track 1 destination, look at the first block of code. If you want to track multiple links going to multiple destinations and want to count them all as the same conversion, see the second section of code.&lt;/p&gt;
  &lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;**Single destination: **&lt;em&gt;(Replace ‘http://www.domain.com/page.html’ with the link it should redirect to.)&lt;/em&gt;&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-php&quot; data-lang=&quot;php&quot;&gt;&lt;span class=&quot;cp&quot;&gt;&amp;lt;?php&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;include&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;conversion.html&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;echo&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;lt;script&amp;gt;location.href=&amp;#39;http://www.domain.com/page.html&amp;#39;&amp;lt;/script&amp;gt;&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;  
  
&lt;span class=&quot;cp&quot;&gt;?&amp;gt;&lt;/span&gt;&lt;span class=&quot;x&quot;&gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;**Multiple Destinations: **&lt;em&gt;Two outgoing links are used in this example. If you have 4 links, there would be 4 “case” statements. You can copy/paste extra ones as needed. Replace the links which follow “href=” with your links. &lt;/em&gt;&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-php&quot; data-lang=&quot;php&quot;&gt;&lt;span class=&quot;cp&quot;&gt;&amp;lt;?php&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;include&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;conversion.html&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;switch&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nv&quot;&gt;$_GET&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;id&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;])&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt;  
  
&lt;span class=&quot;k&quot;&gt;case&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;echo&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;lt;script&amp;gt;location.href=&amp;#39;http://www.domain.com/page.html&amp;#39;&amp;lt;/script&amp;gt;&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;break&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;  
  
&lt;span class=&quot;k&quot;&gt;case&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;2&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;echo&lt;/span&gt; &lt;span class=&quot;s2&quot;&gt;&amp;quot;&amp;lt;script&amp;gt;location.href=&amp;#39;http://www.domain.com/page.html&amp;#39;&amp;lt;/script&amp;gt;&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;break&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt;  
  
&lt;span class=&quot;p&quot;&gt;}&lt;/span&gt;  
  
&lt;span class=&quot;cp&quot;&gt;?&amp;gt;&lt;/span&gt;&lt;span class=&quot;x&quot;&gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;Once finished, save the file and move to the next step.&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;
    &lt;p&gt;Now, we have to change the link of your buttons to link to this new page. But first, we need to figure out what link to use. Let’s pretend that our gwo.php file is saved at http://website.com/gwo.php. If we wanted to link to the site in ‘case 1’, we would visit http://website.com/gwo.php?id=1 . If we wanted the button to link to ‘case 2’, we simply change id=1 in the link to id=2. So http://website.com/gwo.php?id=2 would take us to a different site than if we put id=1. In the process, it will also spit out the conversion code so that GWO can track it.&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;Last, we need to validate the page. When setting up the experiment in the GWO setup wizard, in this example, we put http://website.com/conversion.html in the thank-you page field. Google Website Optimizer should validate the page successfully if your page is uploaded correctly.&lt;/p&gt;
  &lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;That’s it, You’re Done! If you want to add more links to be counted as conversions, all you need to do is add another ‘case’ to the php page we made. Hope this helps!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/scripts/track-clicks-as-conversions-in-google-website-optimizer</link>
                <guid>http://blog.convertify.io/scripts/track-clicks-as-conversions-in-google-website-optimizer</guid>
                <pubDate>2012-04-03T22:30:10-07:00</pubDate>
        </item>

        <item>
                <title>Universal Conversion Code for Google Website Optimizer</title>
                <description>&lt;p&gt;I was reading a post over at &lt;a href=&quot;http://roirevolution.com&quot;&gt;ROIRevolution&lt;/a&gt; and found an awesome code that allows you to use one snippet of code to track all of your experiments, so I thought I’d share it here. This basically looks at your cookie and pulls out the proper conversion ID then inserts it into the code dynamically using javascript. Here’s the code:&lt;/p&gt;

&lt;div class=&quot;highlight&quot;&gt;&lt;pre&gt;&lt;code class=&quot;language-js&quot; data-lang=&quot;js&quot;&gt;&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;script&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;type&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;text/javascript&amp;quot;&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;readCookie&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;name&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;c1&quot;&gt;// function to read cookie var nameRegex = RegExp(&amp;quot;(?:; |^)&amp;quot; + name + &amp;quot;=([^;]+)&amp;quot;); nameValue = nameRegex.exec(document.cookie); if(nameValue) { return nameValue[1]; } else { return null; } } &amp;lt;/script&amp;gt;  &lt;/span&gt;
  
&lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;script&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;type&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;=&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;text/javascript&amp;quot;&lt;/span&gt;&lt;span class=&quot;o&quot;&gt;&amp;gt;&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;try&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;gwo._setAccount&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;UA-XXXXXXX-Y&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;utmx&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;readCookie&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s2&quot;&gt;&amp;quot;__utmx&amp;quot;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;pieces&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;utmx&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;split&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;sr&quot;&gt;/(?:^|:)[^.]*(?:.|$)/&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;for&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;pieces&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;length&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+=&lt;/span&gt; &lt;span class=&quot;mi&quot;&gt;1&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;if&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;pieces&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;])&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;_gaq&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;push&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;([&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;gwo._trackPageview&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;/&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;pieces&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;[&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;i&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;].&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;substring&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;10&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;/goal&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;]);&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt; &lt;span class=&quot;k&quot;&gt;catch&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;err&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;}&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;})();&lt;/span&gt;  
  
&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;kd&quot;&gt;function&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;()&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;{&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;createElement&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;type&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;text/javascript&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;async&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;kc&quot;&gt;true&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;src&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;https:&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;==&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;location&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;protocol&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;?&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;https://ssl&amp;#39;&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;:&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;http://www&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;+&lt;/span&gt; &lt;span class=&quot;s1&quot;&gt;&amp;#39;.google-analytics.com/ga.js&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;;&lt;/span&gt; &lt;span class=&quot;kd&quot;&gt;var&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;=&lt;/span&gt; &lt;span class=&quot;nb&quot;&gt;document&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;getElementsByTagName&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;&amp;#39;script&amp;#39;&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;)[&lt;/span&gt;&lt;span class=&quot;mi&quot;&gt;0&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;];&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;parentNode&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;.&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;insertBefore&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;(&lt;/span&gt;&lt;span class=&quot;nx&quot;&gt;ga&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;,&lt;/span&gt; &lt;span class=&quot;nx&quot;&gt;s&lt;/span&gt;&lt;span class=&quot;p&quot;&gt;);&lt;/span&gt; &lt;span class=&quot;p&quot;&gt;})();&lt;/span&gt; &lt;span class=&quot;o&quot;&gt;&amp;lt;&lt;/span&gt;&lt;span class=&quot;err&quot;&gt;/script&amp;gt;&lt;/span&gt;&lt;/code&gt;&lt;/pre&gt;&lt;/div&gt;

&lt;p&gt;This code should replace all your current GWO-related code on your conversion page.&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/conversion-rate-optimization/scripts/universal-conversion-code-for-google-website-optimizer</link>
                <guid>http://blog.convertify.io/conversion-rate-optimization/scripts/universal-conversion-code-for-google-website-optimizer</guid>
                <pubDate>2012-03-11T17:26:56-07:00</pubDate>
        </item>

        <item>
                <title>How to Run A/B Split Tests on Volusion eCommerce using Google Website Optimizer</title>
                <description>&lt;p&gt;I recently had a client who wanted me to optimize a few landing pages on their volusion eCommerce store. Unfortunately, Volusion doesn’t allow you to just insert snippets of code into the header of a specific product page, and when searching through their support all I found was a page that asks for a ridiculous $200 to have them set up A/B split-tests for you. Anyways, this is how I approached it:&lt;/p&gt;

&lt;p&gt;**EDIT: **I figured out that you can in fact add to the head of the page by using the custom meta tags section, so I’ve removed the javascript code that I was using to get around it.&lt;/p&gt;

&lt;p&gt;[dropcap]1[/dropcap]Go to your product page in Volusion. Go down to the ‘Advanced Settings’ section and choose the ‘Search Engine Optimization’ tab on the left. Look for the section that says ‘CUSTOM META TAGS OVERRIDE’. This is where you paste your tracking code from Google Website Optimizer.&lt;/p&gt;

&lt;p&gt;[dropcap]2[/dropcap]Do the same thing for your variation pages. The meta tags section is meant for inserting meta tags for your site. These meta tags go in the head section which is exactly where your script needs to go, so it works out.&lt;/p&gt;

&lt;p&gt;[dropcap]3[/dropcap] &lt;strong&gt;If you want a conversion counted for ANY sale: &lt;/strong&gt;In Volusion, go to the ‘Design’ tab then hit the ‘Site Content’ link in the drop-down menu. Look for article 130 (or use cmd + f or ctrl + f on windows then type ‘130’) and edit the article by hitting the article ID. paste your conversion code in the ‘Article Body’ section.&lt;/p&gt;

&lt;p&gt;**If you only want specific products to count as a conversion: **Go to the product editor, and click the ‘Advanced Settings’ drop-down. Find the ‘Product Display’ section, and find the box labeled ‘Order Finished Note’. Put your conversion code here. Do the same for other products you want to count as a conversion. This basically just tells Volusion to run code only if that specific product is bought.&lt;/p&gt;

&lt;p&gt;[dropcap]4[/dropcap] It gets a little tricky next because GWO wants you to validate the pages. the product pages should validate fine now, but the conversion code wont. This is because there has to be an actual order that gets completed for the script to run. What you need to do is go to the Article 130 edit page again and look for ‘View live article page’ on the top-left of that page. It will show you that page, then save that page by hitting File&amp;gt;Save in your browser. Next, go back to GWO’s validate pages section and upload that file manually. If anyone knows of some kind of variable you can pass in the URL through Volusion to get it to run the script, please let me know in the comments. That would be a better solution for this which I believe Volusion should have implemented.&lt;/p&gt;

&lt;p&gt;Once you’ve done these steps, you’re all done! Please let me know how this works out for you guys and if you run into any issues.&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/e-commerce/scripts/how-to-run-ab-split-tests-on-volusion-ecommerce-using-google-website-optimizer-2</link>
                <guid>http://blog.convertify.io/e-commerce/scripts/how-to-run-ab-split-tests-on-volusion-ecommerce-using-google-website-optimizer-2</guid>
                <pubDate>2012-03-08T10:27:18-08:00</pubDate>
        </item>

        <item>
                <title>Conversion Optimization Case Study: Best Dating Canada</title>
                <description>&lt;p&gt;Best Dating Sites Canada is a website that writes reviews on dating sites and monetizes via affiliate linking to them. They came to us looking to increase the out-going click-through-rate from their site to the affiliate sites in an effort to raise revenue per visitors. After several tests and optimizations we were able to raise revenue per visitor from $1.01 to $1.25 creating a **24% increase **in total revenue. &lt;/p&gt;

&lt;p&gt;A site like this is tricky because the only page you can adjust is the review page on the domain. That means that the statistic we measured was click-through-rate, which we measured in Google Website Optimizer as a ‘conversion’. We have a workaround we use to achieve this which you can read about here:&lt;/p&gt;

&lt;p&gt;Here’s what the original and optimized pages look like:&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-02-19-best-dating-canada/original-118x3001.jpg&quot; alt=&quot;&quot; /&gt; &lt;img src=&quot;/media/images/2012-02-19-best-dating-canada/treated-159x300.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;First thing you always want to do in the beginning of any job is figure out the **value **of the business behind the website - Why it deserves to be in the marketplace. For a review site, this is obvious - reviews. And every review site will have unique reviews that another site won’t - a quality that all review sites share. The purpose of a landing page is to **express **its value, simply that. I thought of a few things that may express that strongly and decided to test them.&lt;/p&gt;

&lt;p&gt;Let’s break down what we did and why… hopefully it will help you on your own sites.&lt;/p&gt;

&lt;p&gt;[dropcap]1[/dropcap] **Added User-Submitted Reviews: **The value of a review site is the quality of it’s reviews - and user-based reviews are the most valuable since they are unbiased. I believe that in the future as more and more users add reviews, the value of the site will increase resulting in more user engagement. But knowing that they are available should increase trust in the site immediately.&lt;/p&gt;

&lt;p&gt;[dropcap]2[/dropcap] **New Headline: **Stated the reason they are here. In the end, they just want a date - and they are reviewing dating sites to increase the chances of them finding good dates. I test the headline ‘Get the Right Dates - Join the Right Dating Site!’. We tested this against “See what others have to say about the Best Dating Sites in Canada!” which is a different angle expressing the value of unbiased reviews. I thought the second one would do better but I was wrong, ‘Get the Right Dates..’ performed best.&lt;/p&gt;

&lt;p&gt;[dropcap]3[/dropcap] **Replaced Images: **The images for the original were banner ads. People generally don’t like to see ads, so I tried using the logos of the dating sites instead.&lt;/p&gt;

&lt;p&gt;[dropcap]4[/dropcap] **Tried Different Button Texts: **I tried ‘Start Dating’ v.s. ‘Sign Up Free’ - In comparison to the phrase ‘a means to an end’, I guess you can say ‘Start Dating’ is the ‘end’ and ‘Sign up Free’ is the means to that end.. I used these texts so I can test those concepts against each other. ‘Start Dating’ the better click-through-rate while ‘sign up free’ had the better conversion rate. But in the end, ‘Start Dating’ created more profit.&lt;/p&gt;

&lt;p&gt;I also tried testing a little bit of pre-sell text next to the button that said ‘Get a free account by using our special link’. This was an effort to be more clear about what’s next, and although this helped conversion, less people clicked it. In the end, the page performed better without it.&lt;/p&gt;

&lt;p&gt;The treated page shown here was the one that did the best out of 3 variations. I hope this helps you increase your own conversion rates!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/conversion-rate-optimization/best-dating-canada</link>
                <guid>http://blog.convertify.io/case-studies/conversion-rate-optimization/best-dating-canada</guid>
                <pubDate>2012-02-19T23:36:01-08:00</pubDate>
        </item>

        <item>
                <title>Case Study: Bogtus Real Estate</title>
                <description>&lt;p&gt;&lt;a href=&quot;http://bogtus.com&quot;&gt;&lt;strong&gt;Bogtus Apartment Acquisitions&lt;/strong&gt;&lt;/a&gt; is an Apartment Real Estate Broker, and came to us because they were experiencing low conversion rates on their landing page. According to the client, their landing page conversions were “well under 1%”. After looking at some stats we saw it indeed was between .2-.5%, and we decided to take on the challenge of optimizing it. Now, we knew real estate is a very high competition industry, with sky-high CPC’s. That’s because their margins are high, and they can actually profit with those CPC’s even with low conversion rates. After an optimization that included a complete re-design of the site, we were able to get the site to convert at 5.06%. Unfortunately, we weren’t able to collect as much data as we wanted before the job was over, but the client decided it was okay to stop the experiment early because they were “more than satisfied with the results” :). Now on to the good stuff:&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-02-19-bogtus-optimization-case-study/1.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-02-19-bogtus-optimization-case-study/2.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;First of all, the page was built on wordpress, and I prefer to create my pages from a blank html file in a text editor, so we scrapped that site altogether, and started a new design. A lot of the time it’s easier to start from scratch than to try and fix a broken site. The very first thing I noticed on the old site was the headline. It wasn’t clear at all, and was way too long. Not to mention, the headline on the old landing page didn’t even communicate the value very well. I knew we were going to see some big increases here.&lt;/p&gt;

&lt;p&gt;Another thing I noticed was the form. On the old landing page, there was a button labeled “Click here to get your free personalized report”. Once you cliecked it, you were led into a page with a very long form that made you just want to get out of there. The idea was that visitors would fill out this form to submit information about the type of place they were looking for, and the realtor would email them back with some listings matching their criteria. After the optimization, we actually used the same fields with the same names, and we still got a good enough conversion rate out of it that we kept it, since the report helped a lot to create the sale. The goal that needed to be accomplished here is to communicate value well enough to where it would be well worth it to request a report. I changed the headling to “Find Apartments Worth Investing In”. This was a lot more effective than the old headline which basically seemed to go in one ear and out the other. It instantly communicated what he offers (apartments), and why they should choose him (worth investing in). Value propositions hold lots of weight in performance and are one of the first things you should test in any landing page optimization.&lt;/p&gt;

&lt;p&gt;Another key thing I realized is that what this website was really about was being communicated incorrectly. This site is for one broker, not multiple brokers. Therefore, this site should be communicating the value of ‘a broker’, rather than a ‘brokerage firm’. I decided to completely scrap out the idea of putting graphics of apartments on the landing page, and decided to use a photo of the broker himself with an intro. In the end, they aren’t hiring a firm, but rather a single person. This gave me an opportunity to use the concept of transparency which I believe is one of the best ways to gain credibility. By putting a nice first-person intro about the broker rather than a business description, users get the feeling of being more ‘connected’ and less like the site is trying to get something out of them. The results were great!&lt;/p&gt;

&lt;p&gt;The old page had no content at all. I added some key points as to why they should choose him, and also included some content that used to be on the page that lets you get a free report. More importantly, I wrote some of the intro copy which I believe was very effective. I made sure to use &lt;strong&gt;quantitative&lt;/strong&gt; statements, which is probably the most important thing when creating copy. This lies on the principle that “numbers don’t lie”. If I tell you my friend is a good basketball player, you get a vague idea of his “goodness”. However, if I tell you he “score nine 3-pointers in a row”, you have a clear idea that the guy can play. Use that concept often.&lt;/p&gt;

&lt;p&gt;Another feature I added was an email capture on the first page. Just in case they didn’t fill out the report inquiry, the realtor would at least capture some contact information to follow-up with. This is a fundamental thing to be tested on all sites that use a long form or funnel. I also changed the button to say ‘Let’s talk’, since that really is the goal here: to connect a apartment-investor with the apartment-broker.&lt;/p&gt;

&lt;p&gt;I hope to hear your feedback, as well as other things you guys would’ve done to create even better results!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/conversion-rate-optimization/bogtus-optimization-case-study</link>
                <guid>http://blog.convertify.io/case-studies/conversion-rate-optimization/bogtus-optimization-case-study</guid>
                <pubDate>2012-02-19T23:35:15-08:00</pubDate>
        </item>

        <item>
                <title>Case Study: MeetChristians.com</title>
                <description>&lt;p&gt;&lt;a href=&quot;http://meet-christians.com&quot;&gt;&lt;strong&gt;Meet-Christians.com&lt;/strong&gt;&lt;/a&gt; is actually a dating site that I own. I started out as an affiliate marketer and eventually started my own dating site through a white-label company on the way. At one point I was running a lot of traffic for &lt;a href=&quot;http://christianmingle.com&quot;&gt;ChristianMingle&lt;/a&gt; and wanted bigger margins and the success with Christian Mingle gave me the confidence to start my own site. Anyways, that along with a bunch of other campaigns I ran as an  affiliate marketer is what got me into Landing Page Optimization. My page was already converting as high as Christian Mingle’s page however I believed I could do better. It was not much of a change (in terms of a scientific approach) but the design is obviously different. This saw a relative increase of 20%, and is actually converting more like 15% as of this writing.&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-02-19-meet-christians-case-study/chr1.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2012-02-19-meet-christians-case-study/chr2.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;Usually what drives me to do these optimizations is an idea I get out of nowhere. One day I just got the idea that since this is a dating site, which is about people, images of people together would be most powerful, because it serves as a effective graphical way to convey people meeting. Eventually I would like to use statements like “Over xxx members” and “xxx relationships started” but my site is nowhere near a point where I can make statements with big numbers. Therefore I just wanted to convey people meeting more by graphically focusing on it. The new version of the page simply uses a similar image of a couple but it takes up the whole page rather than just a section. I also removed unnecessary copy and added some arrows pointing towards the form.&lt;/p&gt;

&lt;p&gt;The arrows help direct attention, just like if someone close to you pointed to something, you would probably look where they are pointing without even thinking about it. Also, I set up the page so that it reads like a “stair-case”, in which if you start reading from the logo downwards, it naturally leads you to the form. This isn’t a 100% tried-and-tested technique so don’t take it as fact, however I’m currently testing it on jobs to get more data on how effective it is.&lt;/p&gt;

&lt;p&gt;I plan on doing another optimization soon for this that integrates congruency, in which the user sees similar content &amp;amp; value ideas all the way through the conversion process. An example of this would be if the user saw the same girl and headline on the landing page as they saw on the ad they clicked to get there.&lt;/p&gt;

&lt;p&gt;I hope you take some good ideas from this!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/conversion-rate-optimization/meet-christians-case-study</link>
                <guid>http://blog.convertify.io/case-studies/conversion-rate-optimization/meet-christians-case-study</guid>
                <pubDate>2012-02-19T23:35:00-08:00</pubDate>
        </item>

        <item>
                <title>Case Study: Datapilot - 42.7% Increase in Sales</title>
                <description>&lt;p&gt;Susteen Inc. is a mobile software company known for their product &lt;a href=&quot;http://datapilot.com&quot;&gt;Datapilot&lt;/a&gt; which is a software that allows non-smartphones to sync all its data with your computer, as well as syncing that data to another phone. We optimized their main product sales page which was converting at 4.81% and were able to increase this conversion rate to 6.86% for an improvement of 42.7%. This also means an increase on advertising ROI of 42.7% and a similar increase in sales for organic traffic! Here’s what the pages looked like and how we achieved it.&lt;/p&gt;

&lt;p&gt;[image id=”72” size=”medium” link=”true” align=”left”]&lt;/p&gt;

&lt;p&gt;[image id=”75” size=”medium” link=”true” align=”left”]&lt;/p&gt;

&lt;p&gt;[divider]&lt;/p&gt;

&lt;p&gt;The first thing we do when we optimize a page is observe the current one and determine if anything is hurting the page. Most of the increase in performance usually comes from removing flaws rather than adding things. These are the changes I decided needed to be made:&lt;/p&gt;

&lt;p&gt;[dropcap]1[/dropcap] **Company Value was not displayed. **Visitors will almost always have this question in their mind when visiting a page: _“What makes this product the best? What makes this company the best?”. _One of the main functions of a landing page is to answer questions that the viewer has in their mind. I believed that they were not getting the credibility they deserved. This company supports almost 3,000 phones, and have been in the business for 18 years. I believed it was important to make sure the visitor knows this, thus increasing the credibility of this business in the reader’s eyes. I did this by adding a value proposition in the header that states: _“Over 2,471 Phones Supported. Over 18 years of Experience”. _It’s important to take advantage of these things as they are valuable to a company, and numbers don’t lie. This kind of statement is much more effective than saying words like ‘Best’.&lt;/p&gt;

&lt;p&gt;[dropcap]2[/dropcap] &lt;strong&gt;Product Value Needed Work, and Should Be Bigger. **The old value proposition did a good job telling you what the product does, but didn’t emphasize how it benefits **you, **the only person that really matters and that actually cares in this context. Therefore I added &lt;em&gt;“Never worry about losing your data again.”&lt;/em&gt; to the main product value proposition. this lets the user know how **they&lt;/strong&gt; will benefit. Also, I made it bigger and more noticeable so that it hold more graphical weight.&lt;/p&gt;

&lt;p&gt;[dropcap]3[/dropcap] **A Different Button Text. **The old button said ‘Add to Cart’, which people associated with buying and spending money. They also associate risk with it. By changing that text to say &lt;em&gt;“Download Now”,&lt;/em&gt; the user feels like clicking the button more. The button is the action they will be taking, and the new text feels the person is getting something out of it rather than paying money. I also added another instance down the page in case they scroll down.&lt;/p&gt;

&lt;p&gt;[dropcap]4[/dropcap] **Removed the tabs. **Each extra element on your page adds weight and options. People may feel like they need to read all the information before buying or they will feel like they aren’t making an informed decision. Sometimes it’s better to test shorter versions because they may already know what they need. In this case, it helped.&lt;/p&gt;

&lt;p&gt;[dropcap]5[/dropcap] **Added Phone Support Section. **This is a little module that lets customers check if their phone is supported.  Generally you want to do everything you can to keep people on the sales page. By moving the phone support module here, customers no longer had to navigate away to see if their phone is supported.&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/case-studies/susteen-inc</link>
                <guid>http://blog.convertify.io/case-studies/susteen-inc</guid>
                <pubDate>2012-02-19T23:34:48-08:00</pubDate>
        </item>

        <item>
                <title>How to Create a High-Converting Landing Page</title>
                <description>&lt;p&gt;For all of you who are new to optimizing landing pages, we’ve put together a system you can follow that will allow you to avoid making mistakes that cause low conversion rates. If you are not very experienced at making landing pages, you will see much better results by fixing your mistakes rather than trying to add improvements. It’s kind of like fixing a flat tire on a car v.s. adding a turbo. If the tire is flat, fixing it is more important than the turbo since the car cannot operate with a flat regardless of a turbo.&lt;/p&gt;

&lt;p&gt;Okay, so let’s get started. My goal with this post is to give you a mental checklist of things to do whenever you are making your landing pages.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;1. Identify the ultimate value of the page you will be creating&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Let’s assume that your landing page is not allowed to have any images, background, or more than 10 words of content. So pretty much all you get to use is a white background, and 10 words of text - that’s it. What would you write? Even if you are reduced to this you can still have a decent landing page as long as you clearly communicate your true value. Also, don’t use qualitative words like ‘best’ or ‘cheap’. Those words are relative. Online, we are immune to such words. Use words with absolute value, like ‘10 dollars’ or ‘4.5 Ghz Processor’. Here’s some examples:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;Education (Good):&lt;/strong&gt; “Offering 34,192+ Accredited Online Colleges”&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;Education (Bad):&lt;/strong&gt; “We Have The Best Schools For You!”&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;** Virus Software (Good):** “Remove 100% of Viruses. Updated Daily”&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;** Virus Software (Bad):** “Viruses Won’t Stand a Chance Against Our Virus Software!”&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;** Retail (Good):** “Over 1,000+ Products at least 25% off Retail From [Brand], [Brand2], [Brand3]…”&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;&lt;strong&gt;Retail (Bad):&lt;/strong&gt; “Check out our store and find out why it’s the hottest spot in town!”&lt;/p&gt;
  &lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Don’t ever fall for the belief that adding the right image or that design will boost your conversions rates much. These value propositions are all that matters. Imagine you had a medication for headaches and the value proposition was “Cure your Headache Now.” Now imagine changing that to “Cure your Headache, and any type of Cancer.” A few extra words that would literally make you millions if it were true. Hopefully you can see the difference I’m trying to point out within those value statements. &lt;strong&gt;Every single element on your page should communicate this statement, or be congruent with it!&lt;/strong&gt; Once you got your value proposition, you can start building your page.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;2. Identify specifically the actions the customer will need to take&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;You need to know exactly what you want the customer to do. Do they need to fill out a form? If so, what fields? Address? Credit Card Number?&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;3. Minimize the steps required for the customer to convert&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Once you know exactly what they need to do, remove any steps that are not absolutely necessary. You honestly do not need anyone’s city or state if you know their street address and zipcode. However, you would be surprised by how much your conversions will rise by simply removing those 2 fields. Also, take advantage of pre-population on the forms if it’s an option. This is done by using PHP in order to pre-populate the form. For example, if the visitor landed on your page from an e-mail newsletter, then you already have at least their name and e-mail address. Using PHP/Javascript, you can set up your page so that when they get there those 2 fields are already filled out for them. If you don’t know how to do this, just google it or hire someone.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Not this: &lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2011-05-25-how-to-create-high-converting-landing-page/not.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;But this: &lt;/strong&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;img src=&quot;/media/images/2011-05-25-how-to-create-high-converting-landing-page/but.png&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;4. Relieve any anxiety the customer can experience&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Besides your value proposition, this will probably have the biggest effect on your conversions, assuming you have elements causing anxiety. If you have a zip submit you probably won’t experience much but if you are asking for any personal information or a credit card number you will definitely experience this. I read a case study once that resulted in a 400% increase in conversion by adding one of those secure logos on the credit card page. Think about how many free trials you didn’t take just because it asked for your card info. Unless you forget to cancel the trial, you literally would not pay anything for the trial, hence the name ‘free trial’. But as soon as you see that credit card field, you experience anxiety, and leave. Anxiety is a huge thing in landing pages, but for a beginner who hasn’t seen the results firsthand, it is hard to perceive.&lt;/p&gt;

&lt;p&gt;The first thing you need to do is identify where anxiety happens. Once you’ve done that, you will need to figure out how to relieve it using an element such as an image or content. Last, you will place that element &lt;strong&gt;as close as possible&lt;/strong&gt; to the point where anxiety is caused.&lt;/p&gt;

&lt;p&gt;Let’s take an example. Let’s say my landing page offers a phone. I’m obviously going to need a credit card form. Once the customer sees that, they will experience some anxiety, so I must add a secured trust logo immediately under the credit card field, so that they see the logo at the same time that they see the credit card field, and they at least feel a bit more secure about buying. Now, we are going to assume the customer has never seen the phone in person. This is going to cause more anxiety because they will have questions in their head such as ‘How big is it?’, or ‘How much music can it hold?” If this is the case, they aren’t gonna call you and ask - Most likely they will leave. So, think about these questions that your prospect may be thinking of, and answer them &lt;strong&gt;before&lt;/strong&gt; they ask it in their heads by putting it on your landing page.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;5. Design your page layout&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;The next thing you need is a page layout. Generally you should use a page that has an up-down format. However, don’t make a sales-letter-type page that is a mile long! Best case scenario, there should not even be a scroll bar for them to scroll unless you need it! I would put a header at the top, a nice video or image, and under that some content. Make sure your value proposition is communicated in BIG letters on the headline. Make sure your content answers all their questions. If you have the form on another page, make sure the lander has many links and buttons to get to that next page. If the form is on the landing page, I prefer to put it under the header, to the right of the image/video.&lt;/p&gt;

&lt;p&gt;Once you have a layout thought up, look at it and see where your eyes naturally flow. If you were to draw a line from where your eye starts when you first land on your page, and then where it ends after you took a look at the page, it should look like a line starting at the top, and going straight down. It doesn’t have to be like that exactly, but the simpler it is, the better. If you have a form on the lander however, don’t put it at the bottom. You want it near the top.&lt;/p&gt;

&lt;p&gt;Also, don’t put many links on your lander other than the ones leading to the next step in the conversion process.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;6. Check for congruence&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Once you have your page designed and filled with content, look it over and make sure everything is congruent with each other. Make sure the images are communicating your value proposition. You don’t want a picture of a pale girl if you’re selling tanning lotion. Make sure the same value proposition in your headline is also on the next page, and any ads that led up to the landing page.&lt;/p&gt;

&lt;p&gt;If your traffic is coming from a magazine ad, let them know of your special ‘magazine offer discount’ or whatever. You should have your landing pages catered to the traffic source.&lt;/p&gt;

&lt;p&gt;There’s a lot more you can do to raise your conversions, but these are the essentials, minus your traffic source. Traffic sources are very diverse and you cannot have one landing page that can cater to them all. If anyone follows this system they will avoid many mistakes that almost all landing pages make. If you’ve completed all the items outline here, take it a step further and go through &lt;a href=&quot;http://acquireconvert.com/landing-page-optimization-checklist/&quot;&gt;this checklist&lt;/a&gt; to see even more results. Please give feedback on how much this system helped you, I’d love to hear it!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/conversion-rate-optimization/fundamentals/guides/how-to-create-high-converting-landing-page</link>
                <guid>http://blog.convertify.io/conversion-rate-optimization/fundamentals/guides/how-to-create-high-converting-landing-page</guid>
                <pubDate>2011-05-25T02:56:05-07:00</pubDate>
        </item>

        <item>
                <title>Conversion Rate Optimization: Why Most Visitors Don't Convert & How to Optimize</title>
                <description>&lt;p&gt;Remember the first time you ever made a landing page, or had one made? At this time, you probably had no idea what to expect. And I’ll bet the first time you saw the conversion rate on it you were stumped. You knew not everyone would click your submit button, but you didn’t expect this low of a conversion rate! I’ll bet you were just as surprised seeing how many people bounce right away! And the worst part - you have no idea why.&lt;/p&gt;

&lt;p&gt;This is most people. They think that if a visitor clicks an ad that says ‘Want a basketball for $5? Click Here!”, then they will buy their 5 dollar basketball. They think that professional picture of their product is going to make the customer want to buy it. Unfortunately, &lt;strong&gt;it ain’t that easy.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;So, why is this? Is it because the page isn’t pretty enough? Nope. Is it because you don’t have enough other pages? Probably not. So **why **is this happening?&lt;/p&gt;

&lt;p&gt;Here’s why - **Because the person creating the page usually doesn’t understand the function/goal of a landing page. **&lt;/p&gt;

&lt;p&gt;And guess what, just cause you have a great web designer doesn’t mean it will convert well. Your designer is only good at one thing - making things pretty. Only &lt;strong&gt;You (the business owner)&lt;/strong&gt; have the knowledge you will need to make your page convert well, not your designer.&lt;/p&gt;

&lt;p&gt;A landing page is &lt;strong&gt;not **about having cool graphics, or a lot of links, or a video, or a hot girl holding your product (although they may help)…. **It’s about conveying your value. ** Write that down, as it’s one of the most important aspects of any business. Assuming we call your landing page ‘&lt;/strong&gt;x’&lt;strong&gt;, the first thought any human has when seeing your page is: “&lt;/strong&gt;x=?” ** &lt;strong&gt;They are trying to fill in the blank.&lt;/strong&gt; Your landing page needs to fill it in for them, and it should be the highest possible value you can fill in.&lt;/p&gt;

&lt;p&gt;Think about it - do you think one restaurant will succeed just cause it’s pretty? Just cause it’s in a good location? Just cause it’s got cool napkins? Nope!&lt;/p&gt;

&lt;p&gt;A good restaurant succeeds because it has &lt;strong&gt;good food.&lt;/strong&gt; Think about all your favorite places to eat. I bet they aren’t all nice - some may be hidden, some may only be open on Mondays, some may be far away, some may suck for parking; but I’ll bet they have &lt;strong&gt;good tasting food.&lt;/strong&gt; One of my favorite foods is tacos from the taco truck. It’s parked on a corner and it’s made in a truck - and they sell **lots of tacos. **You can go there at 3am on a Friday and it will have a line. It is the complete opposite of a ‘5-star restaurant’, but it has 5-star taste, and that’s all that matters. That’s the value that matters in the restaurant business - the taste of your food.&lt;/p&gt;

&lt;p&gt;A landing page is meant to prove exactly this: &lt;strong&gt;that the value that the visitor will receive by taking the action that your landing page asks is ACTUALLY worth the COST of taking the action.&lt;/strong&gt; In other words, if &lt;strong&gt;x&lt;/strong&gt; equals your value, and &lt;strong&gt;y&lt;/strong&gt; equals the customer’s cost, &lt;strong&gt;x&lt;/strong&gt; must be greater than &lt;strong&gt;y&lt;/strong&gt;, or  &lt;em&gt;**x&amp;gt;y **.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;This single factor is by far, the most &lt;strong&gt;important&lt;/strong&gt; thing that your landing page has to convey. It is the difference between succeeding or failing.&lt;/p&gt;

&lt;p&gt;So, now that you know what your landing pages needs to &lt;strong&gt;do,&lt;/strong&gt; how do you do it?&lt;/p&gt;

&lt;p&gt;Well, first you need to meet rule #1. Most pages don’t even meet this requirement and therefore are doomed to a bad conversion rate, and it won’t get any better unless they meet this requirement, or lie.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Rule #1: You must _ACTUALLY _have value.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;If you want to go surf, you need a surfboard. If you want to **convey **value, you must actually **have some value to convey. **So now, figure out the purpose of your business. What does your business actually **do? **Write it down. Don’t put any details or specifics. For example, don’t say “We make the &lt;em&gt;best&lt;/em&gt; chairs” or “We make &lt;em&gt;six-color&lt;/em&gt; printers.” Be as broad as possible. “We provide chairs” or “We clean your car” is good.&lt;/p&gt;

&lt;p&gt;Now you’ve provided the value of x, or at least the basis of it. Now we need to convey a &lt;strong&gt;high **value. This is what will ultimately make the customer not only choose you over others, but to actually convert on your landing page. If we can raise this value high enough, then eventually the value with be higher than it’s perceived cost by the customers, and more importantly than the value of your competitors. In other words, we will show that  &lt;/strong&gt;_x &amp;gt; y. _**This is where rule #2 comes in:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Rule #2: The Value gained by converting must be perceived to _ACTUALLY _be higher than the cost of converting.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;The big difference here between rule #1 and rule #2 is that in rule #1 the product gives itself the value, like when you are browsing through a store and you are looking at items. When they land on your page and see shoes (for example) the value of &lt;strong&gt;x&lt;/strong&gt;, in their eyes, is shoes, not cars (x=x but not y). However, in rule #2, the customer must decide how much value &lt;strong&gt;x&lt;/strong&gt; will add to their life, and if it’s worth the cost.** Nobody &lt;strong&gt;can fill that in but themselves. Mathematically, the customer is thinking **Me + x - y = ?&lt;/strong&gt; In other words, they are asking, “will this add enough value to my life to make up for its costs?” Ultimately, you are trying to make the resulting &lt;strong&gt;perception&lt;/strong&gt; of the value for them as high as possible… through your landing page! Your landing page is simply trying to make &lt;strong&gt;x (your product’s value)&lt;/strong&gt; as &lt;em&gt;high as possible&lt;/em&gt; and &lt;strong&gt;y (cost)&lt;/strong&gt; as &lt;em&gt;low as possible.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;This next part is the most important. What I’ve told you so far just makes your page function as it’s supposed to. Now, in order to succeed and attain high conversion rates, we must acknowledge two things. First, we need to realize that our product (x) will have a different amount of value to each and every person. You wouldn’t pay for your favorite shoe if it was 4 sizes too big. A guy would see no value in a tampon, and a girl would see no value in men’s jeans. &lt;strong&gt;This is why you will always see higher conversion rates by making separate landing pages that each cater to your target demographic!&lt;/strong&gt; Second, we need to realize that there may be competition offering higher value, or lower cost.&lt;/p&gt;

&lt;p&gt;Before we move on, I’d like to tell you about value-to-cost ratio. We no longer live in a world where people want just their money’s worth. &lt;strong&gt;People want the absolute best for their money, and expect much more than their money’s worth.&lt;/strong&gt; Everybody has this ‘standard’ for value-to-cost ratio in their head that must be met for them to buy. Mathematically, this is shown by taking &lt;strong&gt;x&lt;/strong&gt; - the value, and dividing it by &lt;strong&gt;y&lt;/strong&gt; - the cost. For example, if someone has a standard of a value-to-cost ratio of 2, then they need to &lt;strong&gt;perceive&lt;/strong&gt; that the value that is ultimately added to their life is twice the amount of their cost, or that x must be at least 2y. Notice how I keep emphasizing the word &lt;strong&gt;perceive&lt;/strong&gt;, because I need you to understand that there is no single number of ‘value’ attached to your product. It’s merely a perception the customer makes, and every customer will see a different value to your product. And also, realize that they are not perceiving that value of your product, but merely &lt;strong&gt;the value added to their lives&lt;/strong&gt; by purchasing your product. I’m just trying to put it in a mathematical perspective so you can understand it.&lt;/p&gt;

&lt;p&gt;So let’s solve the first part. Let’s assume we are a company making computers. We have 5 prospective customers interested in buying computers. Someone who clicks on your ad and lands on your page is an equivalent of this. We call them a1, a2, a3, a4, and a5. Our computers only run windows, and only the english version. They cost $1,500 each and have 512MB of RAM. Now we’re going to describe our prospective customers:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;a1 -  male, $2,000 budget, prefers windows&lt;/li&gt;
  &lt;li&gt;a2 - male, $1,000 budget, prefers windows&lt;/li&gt;
  &lt;li&gt;a3 - female, $5,000 budget, prefers windows, speaks no english&lt;/li&gt;
  &lt;li&gt;a4 - male, $2,000 budget, die-hard mac fan&lt;/li&gt;
  &lt;li&gt;
    &lt;p&gt;a5 - male, $3,000 budget, wants at least 1GB RAM.
Now, we’re assuming that these people arrived at our site by clicking an ad showing a picture of a computer, which gave them their first bit of the value of your product (x) - computers. Once they land on our page, we can assume they are interested in getting a computer. Now, at first, they will all have this one thought: &lt;strong&gt;“Is the value of this product higher than my cost?” **They need to know they are going to get their money’s worth, that **&lt;em&gt;x&amp;gt;y.&lt;/em&gt;&lt;/strong&gt; The answer to that will be different for every single customer that ever encounters your landing page. Let’s take a look at what our customers thought.&lt;/p&gt;
  &lt;/li&gt;
  &lt;li&gt;a1 - “It’s within my budget, has windows which is what I want, it’s worth it!” &lt;strong&gt;(x&amp;gt;y)&lt;/strong&gt;&lt;/li&gt;
  &lt;li&gt;a2 - “I only decided I would spend $1,000 on a computer. This one costs too much!” &lt;strong&gt;(x&amp;lt;y)&lt;/strong&gt;&lt;/li&gt;
  &lt;li&gt;a3 - “I don’t speak english, and it’s english only. I can’t even use it!” &lt;strong&gt;(x&amp;lt;y)&lt;/strong&gt;&lt;/li&gt;
  &lt;li&gt;a4 - “Ewwww Windows!… Mac for life, why would I ever buy anything but a mac?!” &lt;strong&gt;(x&amp;lt;y)&lt;/strong&gt;&lt;/li&gt;
  &lt;li&gt;a5 - “Only 512MB RAM? Not enough, no thanks!” &lt;strong&gt;(x&amp;lt;y)&lt;/strong&gt;
So there you have it. I didn’t mention competition to keep it simple, but don’t forget that your competition will affect your sales.  &lt;strong&gt;This **is how a customer is thinking on your page.&lt;/strong&gt; This is why you see low conversion rates on most landing pages!** A customer may click on your ad, because they &lt;strong&gt;really do want a computer&lt;/strong&gt;, but if they didn’t convert, all it means is that they either &lt;strong&gt;a)&lt;/strong&gt; believe the value-to-cost ratio wasn’t high enough (x/y) or &lt;strong&gt;b)&lt;/strong&gt; believe they can get a better value-to-cost ratio somewhere else (x1/y). Every element in your page should either show that x &amp;gt; y or help show it!! That’s why a company like Nike would endorse professional basketball players. They want to show you that the value of their product is the highest in the industry, and therefore the best players use it. For the computer company in this example, I would state all the specs of the computer, some detailed pictures, an incentive to buy the computer, show side-by-side comparisons against competitors, and explain every feature. This all adds to the perceived value. Most important, I would **only **advertise to those in my buying-range, by including keywords in campaigns like ‘512MB’ and such. I can also add true value, which is the most effective, by doing something like lowering the price or upgrading it to 1GB of RAM at no extra cost. So keep this in mind when designing your next landing page, and master it.&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Now, that last part was only half the battle. Now, we need to deal with the hardest part. We need to show that we provide **Higher Value Than The Competition. **If there is a computer just like yours at the same price but with a few upgrades, the prospective customer ‘a1’ would have bought from them instead of you. Even though we met a1’s standards, they will still not convert as long as someone else is offering a better value-to-cost ratio. You easily can lose **every single customer **that would have bought from you, as long as someone else is offering a higher value product. In other words, **you are not the only ‘x’. **There is also x2, x3, x4, x5, and so on.&lt;/p&gt;

&lt;p&gt;This is the toughest part. That is why people lie in order to compete. Here’s what the customer thinks next, and every single one will think this: &lt;strong&gt;“Will I gain more value by buying this product, for the lowest cost, than from any other competitor?” **It also gets a little tricky mathematically. Let’s assume we are x1, and we only have 9 competitors. Once a customer has confirmed that x&amp;gt;y, they want to know if **&lt;em&gt;x1 &amp;gt; x(n) where n is the competitor.&lt;/em&gt;&lt;/strong&gt; This means that X1 has to be greater than x2,x3,x4, and so on. Obviously your customer will not compare you to every single competitor,  but they will all compare you to different competitors. Lots of businesses don’t even have anything to convey in order to show this, since they have not put in the work to be the best, or to provide the most value. In other words, &lt;strong&gt;only one can be the best.&lt;/strong&gt; The iPhone 3G was my favorite phone until the iPhone 4 came out. The phone never changed, only my perception of it’s value. Luckily, people have “preferences”. Just cause something is green rather than blue doesn’t make it better, but some people will pay double to have that. So for our computer company in the example, I would make sure people knew that no other computer in that price range comes with the high-end Intel processor that mine has in it. I would give a 2-year warranty instead of the 1-year that my competition is offering. I would show off the awards that my computer has won. I would put side-by-side comparison charts showing that my product has more features. I would lower the price.&lt;/p&gt;

&lt;p&gt;I hope this helps - this is the missing key(s) that most landing pages ignore. I wouldn’t call this Landing Page Optimization, as this is simply a basis you should have before even beginning on the landing page. This is more like the Landing Page Framework. &lt;strong&gt;This is the job of a landing page, to show this - and the design and content is your medium to convey this.&lt;/strong&gt; If you can do this, I can assure you will see great results, even with a bad design. Think - If I made gloves that fit people who had 6 fingers, how much of the market share do you think I’d take for the 6-fingered glove market? To most, the value of my product is nil, but to people with 6 fingers, it’s a whole different story.&lt;/p&gt;

&lt;p&gt;Go apply this to your pages, and enjoy! I’d love to hear feedback about results after implementing these ideas!&lt;/p&gt;
</description>
                <link>http://blog.convertify.io/conversion-rate-optimization/fundamentals/landing-page-fundamentals</link>
                <guid>http://blog.convertify.io/conversion-rate-optimization/fundamentals/landing-page-fundamentals</guid>
                <pubDate>2011-04-29T09:11:55-07:00</pubDate>
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