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test-drive-project.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta http-equiv="X-UA-Compatible" content="IE=Edge">
<meta name="description" content="Evie May's Portfolio">
<meta name="keywords" content="minimal, portfolio, agency template, html template">
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">
<title>Evie May - Projects</title>
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<li><a href="index.html">Work</a></li>
<li><a href="about.html">About</a></li>
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<li><a href="contact.html">Let's talk</a></li>
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<!-- HEADER -->
<section id="header">
<div class="container">
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<div>
<h1 class="about-info">Remote Test Drive Application</h1>
</div>
</div>
</div>
</section>
<!-- PROJECT DETAIL -->
<section id="project-detail">
<div class="container">
<div class="row">
<!--<div class="col-md-12 col-sm-12">
<div class="project-detail-image">
<img src="images/project-image.jpg" class="img-responsive" alt="">
</div>
</div>-->
<div class="col-md-12 col-sm-12">
<div class="project-detail-text">
<h2>Overview</h2>
<p>During the summer of 2020, I worked as a User Experience Design Intern at CDK Global.
During this internship I worked on a Hackathon
project with a group of three UX interns and one software engineering intern to
create a mobile application to aid car dealerships in
adapting to the COVID-19 Pandemic and the fundamental shift to a younger consumer
market.</p>
</div>
<div class="col-md-offset-1 col-md-4 col-sm-6">
<div class="project-detail-info">
<p>My Roles</p>
<h3>User Experience Research</h3>
<h3>User Experience Design</h3>
<h3>Micro-interaction Design</h3>
</div>
</div>
<div class="col-md-3 col-sm-3">
<div class="project-detail-info">
<p>Tools</p>
<h3>Miro</h3>
<h3>Sketch</h3>
<h3>InVision</h3>
</div>
</div>
<div class="col-md-3 col-sm-3">
<div class="project-detail-info">
<p>Time Frame</p>
<h3>1 Week</h3>
</div>
</div>
</div>
<div class="project-detail-text">
<h2>Research</h2>
<p>Since our team was brand new to CDK and its products, we began by conducting some
preliminary generative research.
We spoke with a number of employees at the company to better understand the needs and
wants of our clients. It started
to become clear that there was a gap in our product line when it came to addressing the
Pandemic and the younger
customers that are now purchasing vehicles online. </p>
<p>After an initial ideation meeting we decided to move forward with a Progressive Web
Application that dealers could use to schedule
test drives remotely for customers. Since dealerships have seen an increase in younger
buyers we wanted to focus the experience on
mobile, specifically social media conversions.</p>
<p>Now that we knew what we wanted to build, we began conducting some competitive analysis of
similar products in market and research
into inventive UI patterns that could separate our application from the rest of the crowd
while maintaining the most effective
user experience.</p>
</div>
<div class="project-detail-text">
<h2>Ideation</h2>
<p>After researching into the space our product would live, we began to focus on it’s users. We
synthesized five personas from the user
research we conducted. We did this to better understand who the users of our product would
be while ideating and designing.</p>
</div>
<div class="photo-box">
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/Persona-Cleve.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/Persona-Emma.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/Persona-Tess.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/Persona-Johan.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/Persona-Joshua.png" class="img-responsive" alt="">
</div>
</div>
<div class="project-detail-text">
<p>We then conducted a group ideation workshop where each team member participated in ideation
exercises to begin generating concepts.
After synthesizing these concepts into design requirements we generated two user workflows
and created low fidelity wireframes that
would become the basis of our designs.</p>
</div>
<div class="photo-box">
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/image-2.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/image-3.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/image-4.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/Wireframe3.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/Wireframe4.jpg" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/Wireframe5.jpg" class="img-responsive" alt="">
</div>
</div>
<div class="project-detail-text">
<p>We translated our lo-fi wireframes into mid fidelity screens using CDK's Design System.
This design system had not yet been used for a mobile application, so we made sure to
design microinteractions and UI
patterns that would aid in translating to mobile. With these screens we created a simple
Invision prototype: </p>
</div>
<div class="photo-box">
<img src="photos/Test-Drive-Case-Study/wireframe-V1.png" class="img-responsive" alt="">
</div>
<div class="project-detail-text">
<h2>Test</h2>
<p>We then conducted a series of usability tests on our Invision prototype.</p>
</div>
<div class="project-list-text">
<p>User Testing Quotes</p>
<h3>“I like how it was very simple, there’s not a lot of text and it’s exactly what I needed to
know and do.”</h3>
<h3>"It would be cool to take a photo of my license or even input the number.”</h3>
<h3>“I’m surprised how straightforward that was, I think this would be useful.”</h3>
<h3>“I like that better than going to the dealership, actually.”</h3>
</div>
<div class="project-list-text">
<p>Key Findings</p>
<h3>We did not provide the user with enough information to make it clear what they were doing
and why.</h3>
<h3>The address input was confusing to the user.</h3>
<h3>The date selector would be easier if we used a simple calendar selector.</h3>
</div>
<div class="project-detail-text">
<p>Once we had synthesized our usability tests results some issues stood out to us. The
application lacked affordance, some of the
inputs could use better copy, and the date selector left much to be desired.</p>
</div>
<div class="project-detail-text">
<h2>Revise</h2>
<p>At this stage we finalized the visual design of the application so our developer could began
creating the app.
We then created a new prototype from our high fidelity screens but now were able to focus
on implementing the
micro-interactions and animations we had previously noted in our designs.
</p>
</div>
<div class="prototype-photo-box">
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/screen1.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/screen2.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/screen3.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/screen9.png" class="img-responsive" alt="">
</div>
<div class="responsive-project-img">
<img src="photos/Test-Drive-Case-Study/screen10.png" class="img-responsive" alt="">
</div>
</div>
<div class="project-detail-text">
<h2>Reflection</h2>
<p>Although we didn't win the hackathon, our project is now being considered for actual
implementation at CDK. This might help the company transition to a more
modern design perspective.</p>
<p>If this project were to continue, I would have liked to conduct more usability testing on
the developed application to ensure a seamless experience
for users looking to test drive a variety of vehicles from their home. Also given the time
constraints and COVID limiting our access to participants,
I would have liked to test on a wider range of individuals to get a more accurate
represention of the potential users of this product.</p>
</div>
</div>
</div>
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<h2>Evie May</h2>
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<h4>Want to work with me?</h4>
<p><a href="mailto:eviemay98@gmail.com">eviemay98@gmail.com</a></p>
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