diff --git a/src/sentry/templates/sentry/emails/set_password.html b/src/sentry/templates/sentry/emails/set_password.html
new file mode 100644
index 00000000000000..d5fa2e61ea121d
--- /dev/null
+++ b/src/sentry/templates/sentry/emails/set_password.html
@@ -0,0 +1,20 @@
+{% extends "sentry/emails/base.html" %}
+
+{% load i18n %}
+
+{% block main %}
+    <p>Welcome to Sentry. We created your account, you just need to set a password and you'll be all set.</p>
+
+    <p><a href="{{ url|safe }}" class="btn">Set your Password</a></p>
+
+    <p>Once you are in, you can:</p>
+    <ul>
+        <li>Monitor your code in production</li>
+        <li>Get realtime notifications for errors and latency problems</li>
+        <li>Have all the context to debug critical issues</li>
+    </ul>
+
+    <p>If you weren't expecting this email, please ignore it.</p>
+
+    <p>The Sentry Team</p>
+{% endblock %}
diff --git a/src/sentry/templates/sentry/emails/set_password.txt b/src/sentry/templates/sentry/emails/set_password.txt
new file mode 100644
index 00000000000000..23b94bc2c50c88
--- /dev/null
+++ b/src/sentry/templates/sentry/emails/set_password.txt
@@ -0,0 +1,12 @@
+Welcome to Sentry. We created your account, you just need to set a password and you'll be all set.
+
+{{ url|safe }}
+
+Once you are in, you can:
+- Monitor your code in production
+- Get realtime notifications for errors and latency problems
+- Have all the context to debug critical issues
+
+If you weren't expecting this email, please ignore it.
+
+The Sentry Team
diff --git a/src/sentry/users/models/lostpasswordhash.py b/src/sentry/users/models/lostpasswordhash.py
index f6c98a98204e50..5d07da83c86f56 100644
--- a/src/sentry/users/models/lostpasswordhash.py
+++ b/src/sentry/users/models/lostpasswordhash.py
@@ -58,6 +58,10 @@ def send_relocate_account_email(
     ) -> None:
         cls._send_email("relocate_account", user, hash, {"orgs": orgs})
 
+    @classmethod
+    def send_set_password_email(cls, user: User | RpcUser, hash: str, **kwargs: Any) -> None:
+        cls._send_email("set_password", user, hash, extra=kwargs)
+
     @classmethod
     def _send_email(cls, mode: str, user: User | RpcUser, hash: str, extra: dict[str, Any]) -> None:
         from sentry import options
@@ -75,6 +79,7 @@ def _send_email(cls, mode: str, user: User | RpcUser, hash: str, extra: dict[str
         subject = "Password Recovery"
         template = "recover_account"
         if mode == "set_password":
+            subject = "Set Password for your Sentry.io Account"
             template = "set_password"
         elif mode == "relocate_account":
             template = "relocate_account"