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<!DOCTYPE html>
<html>
<head>
<title>Kel Sanford</title>
<script src="//use.typekit.net/vzr6pdw.js"></script>
<script>try{Typekit.load();}catch(e){}</script>
</head>
<body>
<div>
<h1>KEL SANFORD</h1>
<h2>UX + Product Design</h2>
<nav class="Kel">
<ul>
<li>
<a href="http://www.kelsanford.design" class="Kel">Work</a>
</li>
<li>
<a href="http://www.readinglist.kelsanford.design" class="Kel">Reading List</a>
</li>
<li>
<a href="http://www.contact.kelsanford.design" class="Kel">Contact</a>
</li>
<li>
<a href="http://www.blog.kelsanford.design" class="Kel">Blog</a>
</li>
</nav>
</div>
<div class="pinterest">
<img src="images/Desktop_Pinterest.jpg" alt="Desktop Pinterest" height="352" width="464">
<h2>PINTEREST AS PAPER</h2>
<h3>A new feature design for off-screen.</h3>
</div>
<img src="images/foodhero2.jpg" alt="Desktop Pinterest" height="352" width="464">
<h2>WHAT'S FOR DINNER?</h2>
<h3>A case study on personalized meals.</h3>
<img src="images/NobleBrewerPresentation.jpg" height="352px" width="464px">
<h2>BEER ADVENTURE</h2>
<h3>Experiment design for Etsy for beer.</h3>
<img src="NobleBrewerPresentation.jpg" height="352px" width="464px">
<h2>CANCELING THE NOISE</h2>
<h3>Experiment design for Etsy for beer.</h3>
<img src="images/BowandArrow.jpg" >
<h4>Thanks for visiting.</h4>
<p1>I'm Kel, a user experience and product designer in the San Francisco Bay Area. I am dedicated to creating experiences that enrich the lives of others through human-centered design. I'm passionate about creating products that empower individuals to live healthy lives, both physically and mentally and products that foster communication and community. I believe that great design is created when users are at the heart of the design process. </p1>
<p1>I love technology because of its immediacy and ability to engage so many different types of audiences. I want to create digital products that bring a high level of value into people's lives.</p1>
<p1>In the past, I have designed objects as diverse as wall-covering for a hospital in Qatar while working in a Chelsea loft in NYC and column covers for a casino in Nevada while working at a factory in East Oakland. My diverse experience as a designer and background in manufacturing has given me a deep appreciation for the products that make up our everyday lives. </p1>
<p1>When I'm not designing, you can find me collecting new hobbies like making kimchi, practicing archery, studying the Enneagram or volunteering my time at local women's right organizations.</p1>
</head>
</body>
</html>