diff --git a/blog/config/nav.yml b/blog/config/nav.yml
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@@ -47,6 +47,7 @@ nav:
           - releases/announcing-knative-v0-3-release.md
           - releases/announcing-knative-v0-2-release.md
       - Articles:
+          - articles/How-IBM-watsonx-Assistant-uses-Knative-Eventing-to-train-machine-learning-models.md
           - articles/enhancing-the-knative-experience.md
           - articles/knative-meets-apache-camel.md
           - articles/knative-backstage-plugins.md
diff --git a/blog/docs/articles/How-IBM-watsonx-Assistant-uses-Knative-Eventing-to-train-machine-learning-models.md b/blog/docs/articles/How-IBM-watsonx-Assistant-uses-Knative-Eventing-to-train-machine-learning-models.md
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@@ -0,0 +1,9 @@
+# How IBM Watsonx Assistant uses Knative Eventing to train machine learning models
+
+![How IBM Watsonx Assistant uses Knative Eventing to train machine learning models](./images/How-IBM-watsonx-Assistant-uses-Knative-Eventing-to-train-machine-learning-models.png)
+
+Read the full case study on the CNCF website: https://www.cncf.io/case-studies/ibmwatsonxassistant/
+
+Thanks to [Firat Bezir](https://www.linkedin.com/in/firatbezir/)
+and [Zainab Husain](https://www.linkedin.com/in/zainabhusain1/) for creating the impact visual
+summary.
diff --git a/blog/docs/articles/images/How-IBM-watsonx-Assistant-uses-Knative-Eventing-to-train-machine-learning-models.png b/blog/docs/articles/images/How-IBM-watsonx-Assistant-uses-Knative-Eventing-to-train-machine-learning-models.png
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--- a/blog/docs/index.md
+++ b/blog/docs/index.md
@@ -22,6 +22,12 @@ Follow this blog to keep up-to-date with Knative.
 
 ## Featured Posts
 
+### How IBM Watsonx Assistant uses Knative Eventing to train machine learning models!
+
+![How IBM Watsonx Assistant uses Knative Eventing to train machine learning models](./articles/images/How-IBM-watsonx-Assistant-uses-Knative-Eventing-to-train-machine-learning-models.png)
+
+[Read more :octicons-arrow-right-24:](https://www.cncf.io/case-studies/ibmwatsonxassistant/){ .md-button }
+
 ### Knative 1.14 is out!
 Details on the 1.14 release of the Knative project.