diff --git a/.github/workflows/pre-commit.yml b/.github/workflows/pre-commit.yml
index d6db987..ef6cd73 100644
--- a/.github/workflows/pre-commit.yml
+++ b/.github/workflows/pre-commit.yml
@@ -22,4 +22,5 @@ jobs:
     steps:
     - uses: actions/checkout@v2
     - uses: actions/setup-python@v2
+    - run: pip install setuptools
     - uses: pre-commit/action@v2.0.0
diff --git a/js/EmbedContentRequest.js b/js/EmbedContentRequest.js
index c6ae021..9a83900 100644
--- a/js/EmbedContentRequest.js
+++ b/js/EmbedContentRequest.js
@@ -52,7 +52,8 @@ export const SCHEMA = {
         "slideshow_image",
         "slideshow_thumbnail",
         "slideshow_manifest",
-        "imscp_zip"
+        "imscp_zip",
+        "bloompub"
       ]
     },
     "file": {
diff --git a/le_utils/constants/content_kinds.py b/le_utils/constants/content_kinds.py
index 1981eed..09cd146 100644
--- a/le_utils/constants/content_kinds.py
+++ b/le_utils/constants/content_kinds.py
@@ -43,6 +43,7 @@
     file_formats.HTML5: HTML5,
     file_formats.H5P: H5P,
     file_formats.ZIM: ZIM,
+    file_formats.BLOOMPUB: DOCUMENT,
 }
 
 
diff --git a/le_utils/constants/embed_content_request.py b/le_utils/constants/embed_content_request.py
index f7344c4..451a030 100644
--- a/le_utils/constants/embed_content_request.py
+++ b/le_utils/constants/embed_content_request.py
@@ -59,6 +59,7 @@
                 "slideshow_thumbnail",
                 "slideshow_manifest",
                 "imscp_zip",
+                "bloompub",
             ],
         },
         "file": {
diff --git a/le_utils/constants/file_formats.py b/le_utils/constants/file_formats.py
index ccc14a2..b7e09da 100644
--- a/le_utils/constants/file_formats.py
+++ b/le_utils/constants/file_formats.py
@@ -76,6 +76,10 @@
 EPUB = "epub"
 EPUB_MIMETYPE = "application/epub+zip"
 
+# constants for bloomPub format
+BLOOMPUB = "bloompub"
+BLOOMPUB_MIMETYPE = "application/bloompub+zip"
+
 choices = (
     (MP4, "MP4 Video"),
     (WEBM, "WEBM Video"),
@@ -94,6 +98,7 @@
     (H5P, "H5P"),
     (ZIM, "ZIM"),
     (EPUB, "ePub Document"),
+    (BLOOMPUB, "Bloom Document"),
 )
 
 
diff --git a/le_utils/constants/file_types.py b/le_utils/constants/file_types.py
index 48a9665..5c9e453 100644
--- a/le_utils/constants/file_types.py
+++ b/le_utils/constants/file_types.py
@@ -12,6 +12,7 @@
 THUMBNAIL = "thumbnail"
 SUBTITLES = "subtitles"
 SLIDESHOW_IMAGE = "slideshow_image"
+BLOOMPUB = "bloompub"
 
 
 """ File Format (extension) to File Type Mapping """
@@ -28,6 +29,7 @@
     # DocumentFile formats
     file_formats.PDF: DOCUMENT,
     file_formats.EPUB: EPUB,
+    file_formats.BLOOMPUB: BLOOMPUB,
     #
     # formats HTMLZipFile
     file_formats.HTML5: HTML5,
diff --git a/le_utils/constants/format_presets.py b/le_utils/constants/format_presets.py
index 119fc3a..6cde15a 100644
--- a/le_utils/constants/format_presets.py
+++ b/le_utils/constants/format_presets.py
@@ -34,6 +34,8 @@
 EPUB_READABLE = "ePub Document"
 DOCUMENT_THUMBNAIL = "document_thumbnail"
 DOCUMENT_THUMBNAIL_READABLE = "Thumbnail"
+BLOOMPUB = "bloompub"
+BLOOMPUB_READABLE = "Bloom Document"
 
 EXERCISE = "exercise"
 EXERCISE_READABLE = "Exercise"
@@ -118,6 +120,7 @@
     (SLIDESHOW_THUMBNAIL, SLIDESHOW_THUMBNAIL_READABLE),
     (SLIDESHOW_MANIFEST, SLIDESHOW_MANIFEST_READABLE),
     (IMSCP_ZIP, IMSCP_ZIP_READABLE),
+    (BLOOMPUB, BLOOMPUB_READABLE),
 )
 
 
diff --git a/le_utils/resources/formatlookup.json b/le_utils/resources/formatlookup.json
index 6ce65ce..6d3ccc0 100644
--- a/le_utils/resources/formatlookup.json
+++ b/le_utils/resources/formatlookup.json
@@ -49,5 +49,8 @@
 	},
 	"zip": {
 		"mimetype": ".zip"
+	},
+	"bloompub": {
+		"mimetype": "application/bloompub+zip"
 	}
 }
diff --git a/le_utils/resources/presetlookup.json b/le_utils/resources/presetlookup.json
index 5e8e027..80e8bf5 100644
--- a/le_utils/resources/presetlookup.json
+++ b/le_utils/resources/presetlookup.json
@@ -358,5 +358,17 @@
 		"kind": "slideshow",
 		"allowed_formats": ["json"],
 		"convertible_formats": []
+	},
+	"bloompub": {
+		"readable_name": "Bloom Document",
+		"multi_language": false,
+		"supplementary": false,
+		"thumbnail": false,
+		"subtitle": false,
+		"display": true,
+		"order": 1,
+		"kind": "document",
+		"allowed_formats": ["bloompub"],
+		"convertible_formats": []
 	}
 }
diff --git a/spec/schema-embed_content_request.json b/spec/schema-embed_content_request.json
index 761bce8..38b071c 100644
--- a/spec/schema-embed_content_request.json
+++ b/spec/schema-embed_content_request.json
@@ -47,7 +47,8 @@
         "slideshow_image",
         "slideshow_thumbnail",
         "slideshow_manifest",
-        "imscp_zip"
+        "imscp_zip",
+        "bloompub"
       ]
     },
     "file": {