diff --git a/enterprise_catalog/apps/catalog/management/commands/reindex_algolia.py b/enterprise_catalog/apps/catalog/management/commands/reindex_algolia.py
index d75d24a09..e2c6145e4 100644
--- a/enterprise_catalog/apps/catalog/management/commands/reindex_algolia.py
+++ b/enterprise_catalog/apps/catalog/management/commands/reindex_algolia.py
@@ -50,8 +50,9 @@ def handle(self, *args, **options):
                 logger.info(
                     'index_enterprise_catalog_in_algolia_task launching synchronously.'
                 )
-                # For some reason in order to call a celery task in-memory you must pass kwargs as args.
-                index_enterprise_catalog_in_algolia_task(force_task_execution, dry_run)
+                index_enterprise_catalog_in_algolia_task.apply(
+                    kwargs={'force': force_task_execution, 'dry_run': dry_run}
+                )
             else:
                 index_enterprise_catalog_in_algolia_task.apply_async(
                     kwargs={'force': force_task_execution, 'dry_run': dry_run}
diff --git a/enterprise_catalog/apps/catalog/management/commands/tests/test_reindex_algolia.py b/enterprise_catalog/apps/catalog/management/commands/tests/test_reindex_algolia.py
index ae8aaa8a9..4fd2fad58 100644
--- a/enterprise_catalog/apps/catalog/management/commands/tests/test_reindex_algolia.py
+++ b/enterprise_catalog/apps/catalog/management/commands/tests/test_reindex_algolia.py
@@ -45,7 +45,7 @@ def test_reindex_algolia_no_async(self, mock_command_config, mock_task):
             'no_async': True,
         }
         call_command(self.command_name)
-        mock_task.assert_called_once_with(False, False)  # force=False, dry_run=False
+        mock_task.apply.assert_called_once_with(kwargs={'force': False, 'dry_run': False})  # force=False, dry_run=False
         mock_task.apply_async.assert_not_called()
 
     @mock.patch(PATH_PREFIX + 'index_enterprise_catalog_in_algolia_task')