diff --git a/src/Zipkin/DefaultTracing.php b/src/Zipkin/DefaultTracing.php
index 204675ab..a2d0dd27 100644
--- a/src/Zipkin/DefaultTracing.php
+++ b/src/Zipkin/DefaultTracing.php
@@ -42,7 +42,8 @@ public function __construct(
         CurrentTraceContext $currentTraceContext,
         bool $isNoop,
         Propagation $propagation,
-        bool $supportsJoin
+        bool $supportsJoin,
+        bool $alwaysReportSpans = false
     ) {
         $this->tracer = new Tracer(
             $localEndpoint,
@@ -51,7 +52,8 @@ public function __construct(
             $usesTraceId128bits,
             $currentTraceContext,
             $isNoop,
-            $supportsJoin
+            $supportsJoin,
+            $alwaysReportSpans
         );
 
         $this->propagation = $propagation;
diff --git a/src/Zipkin/Recording/Span.php b/src/Zipkin/Recording/Span.php
index 875725d3..64955e13 100644
--- a/src/Zipkin/Recording/Span.php
+++ b/src/Zipkin/Recording/Span.php
@@ -127,13 +127,19 @@ final class Span
      */
     private $localEndpoint;
 
+    /**
+     * @var bool|null
+     */
+    private $isSampled;
+
     private function __construct(
         string $traceId,
         ?string $parentId,
         string $spanId,
         bool $debug,
         bool $shared,
-        Endpoint $localEndpoint
+        Endpoint $localEndpoint,
+        ?bool $isSampled = false
     ) {
         $this->traceId = $traceId;
         $this->parentId = $parentId;
@@ -141,6 +147,7 @@ private function __construct(
         $this->debug = $debug;
         $this->shared = $shared;
         $this->localEndpoint = $localEndpoint;
+        $this->isSampled = $isSampled;
     }
 
     /**
@@ -156,7 +163,8 @@ public static function createFromContext(TraceContext $context, Endpoint $localE
             $context->getSpanId(),
             $context->isDebug(),
             $context->isShared(),
-            $localEndpoint
+            $localEndpoint,
+            $context->isSampled()
         );
     }
 
@@ -225,6 +233,14 @@ public function setRemoteEndpoint(Endpoint $remoteEndpoint): void
         $this->remoteEndpoint = $remoteEndpoint;
     }
 
+    /**
+     * @return bool
+     */
+    public function isSampled(): bool
+    {
+        return $this->isSampled === true;
+    }
+
     /**
      * Completes and reports the span
      *
diff --git a/src/Zipkin/Tracer.php b/src/Zipkin/Tracer.php
index ac8a8c2d..96f9af86 100644
--- a/src/Zipkin/Tracer.php
+++ b/src/Zipkin/Tracer.php
@@ -48,6 +48,11 @@ final class Tracer
      */
     private $supportsJoin;
 
+    /**
+     * @var bool
+     */
+    private $alwaysReportSpans;
+
     /**
      * @param Endpoint $localEndpoint
      * @param Reporter $reporter
@@ -55,6 +60,7 @@ final class Tracer
      * @param bool $usesTraceId128bits
      * @param CurrentTraceContext $currentTraceContext
      * @param bool $isNoop
+     * @param bool $alwaysReportSpans
      */
     public function __construct(
         Endpoint $localEndpoint,
@@ -63,7 +69,8 @@ public function __construct(
         bool $usesTraceId128bits,
         CurrentTraceContext $currentTraceContext,
         bool $isNoop,
-        bool $supportsJoin = true
+        bool $supportsJoin = true,
+        bool $alwaysReportSpans = false
     ) {
         $this->recorder = new Recorder($localEndpoint, $reporter, $isNoop);
         $this->sampler = $sampler;
@@ -71,6 +78,7 @@ public function __construct(
         $this->currentTraceContext = $currentTraceContext;
         $this->isNoop = $isNoop;
         $this->supportsJoin = $supportsJoin;
+        $this->alwaysReportSpans = $alwaysReportSpans;
     }
 
     /**
@@ -393,7 +401,7 @@ private function ensureSampled(TraceContext $context): Span
      */
     private function toSpan(TraceContext $context): Span
     {
-        if (!$this->isNoop && $context->isSampled()) {
+        if (!$this->isNoop && ($context->isSampled() || $this->alwaysReportSpans)) {
             return new RealSpan($context, $this->recorder);
         }
 
diff --git a/src/Zipkin/TracingBuilder.php b/src/Zipkin/TracingBuilder.php
index 6bdce466..64844af3 100644
--- a/src/Zipkin/TracingBuilder.php
+++ b/src/Zipkin/TracingBuilder.php
@@ -58,6 +58,11 @@ class TracingBuilder
      */
     private $propagation = null;
 
+    /**
+     * @var bool
+     */
+    private $alwaysReportSpans = false;
+
     public static function create(): self
     {
         return new self();
@@ -183,6 +188,23 @@ public function supportingJoin(bool $supportsJoin): self
         return $this;
     }
 
+    /**
+     * True means that spans will always be recorded, even if the current trace is not sampled.
+     * Defaults to False.
+     *
+     * This has the side effect that your reporter will receive all spans, irrespective of the
+     * sampling decision. Use this if you want to have some custom smart logic in the reporter
+     * that needs to have access to both sampled and unsampled traces.
+     *
+     * @param bool $alwaysReportSpans
+     * @return $this
+     */
+    public function alwaysReportingSpans(bool $alwaysReportSpans): self
+    {
+        $this->alwaysReportSpans = $alwaysReportSpans;
+        return $this;
+    }
+
     /**
      * @return DefaultTracing
      */
@@ -209,7 +231,8 @@ public function build(): Tracing
             $currentTraceContext,
             $this->isNoop,
             $propagation,
-            $this->supportsJoin && $propagation->supportsJoin()
+            $this->supportsJoin && $propagation->supportsJoin(),
+            $this->alwaysReportSpans
         );
     }
 }
diff --git a/tests/Unit/TracingBuilderTest.php b/tests/Unit/TracingBuilderTest.php
index 75da0252..7fec2db0 100644
--- a/tests/Unit/TracingBuilderTest.php
+++ b/tests/Unit/TracingBuilderTest.php
@@ -5,6 +5,7 @@
 use Zipkin\Tracing;
 use Zipkin\Endpoint;
 use Zipkin\Reporters\Noop;
+use Zipkin\Reporters\InMemory;
 use Zipkin\TracingBuilder;
 use Zipkin\Propagation\Getter;
 use Zipkin\Propagation\Setter;
@@ -85,4 +86,58 @@ private function randomBool()
     {
         return (bool) mt_rand(0, 1);
     }
+
+    public function testAlwaysEmitSpans()
+    {
+        // If `alwaysReportingSpans(true)` is called, we should be emitting the
+        // spans even if the trace isn't sampled
+        $endpoint = Endpoint::createAsEmpty();
+        $reporter = new InMemory();
+        $sampler = BinarySampler::createAsNeverSample();
+
+        $tracing = TracingBuilder::create()
+            ->havingLocalServiceName(self::SERVICE_NAME)
+            ->havingLocalEndpoint($endpoint)
+            ->havingReporter($reporter)
+            ->havingSampler($sampler)
+            ->alwaysReportingSpans(true)
+            ->build();
+        $tracer = $tracing->getTracer();
+
+        $span = $tracer->newTrace();
+        $span->setName('test');
+        $span->start();
+        $span->finish();
+
+        $tracer->flush();
+        $spans = $reporter->flush();
+        $this->assertCount(1, $spans);
+        $this->assertFalse($spans[0]->isSampled());
+    }
+
+    public function testDontEmitByDefault()
+    {
+        // By default, let's verify that we don't emit any span if the
+        // trace isn't sampled.
+        $endpoint = Endpoint::createAsEmpty();
+        $reporter = new InMemory();
+        $sampler = BinarySampler::createAsNeverSample();
+
+        $tracing = TracingBuilder::create()
+            ->havingLocalServiceName(self::SERVICE_NAME)
+            ->havingLocalEndpoint($endpoint)
+            ->havingReporter($reporter)
+            ->havingSampler($sampler)
+            ->build();
+        $tracer = $tracing->getTracer();
+
+        $span = $tracer->newTrace();
+        $span->setName('test');
+        $span->start();
+        $span->finish();
+
+        $tracer->flush();
+        $spans = $reporter->flush();
+        $this->assertCount(0, $spans);
+    }
 }