I worked out that as part of working toward creating your branding/personality feel it's good to keep track of the things that catch your eye and which you love.
You can certainly use a site like pinterest for this (or even pinboard/delicious) -- but since i like to use my til files for everything i'll just do that instead.
Several of the pages here:
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http://Everytimezone.com of course... so beautiful
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I like the heading/body font combo here: Deep C Diving - Fast and Scalable Text Interfaces at the Bottom
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Heading font is called:
font-family: 'Exo', sans-serif;
included via:
<link href="https://fonts.googleapis.com/css?family=Montserrat%7CExo" rel="stylesheet">
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body font is:
font-family: "Avenir Next", 'Exo', sans-serif;
(It's just that 'Exo' font, Avenir is not loaded.)