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marketing-analysis

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This project performs Exploratory Data Analysis (EDA) on a customer segmentation dataset to uncover insights into customer demographics, spending behaviors, and transaction patterns. The goal is to guide targeted marketing strategies by identifying key customer segments.

  • Updated Jan 10, 2025
  • Jupyter Notebook

Week 6, Day 1: Tableau Lab, where you will learn to load and integrate datasets into Tableau, create insightful visualizations like barplots and treeplots, and assemble interactive dashboards. The project guides you through analyzing customer data, including gender distribution, employment status, and state breakdowns.

  • Updated Nov 27, 2024

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