diff --git a/RELEASE-NOTES.txt b/RELEASE-NOTES.txt
index 4a6703e8100..b5a1dd61fdb 100644
--- a/RELEASE-NOTES.txt
+++ b/RELEASE-NOTES.txt
@@ -7,6 +7,7 @@
 - [*] Receipts: Email receipts can now be sent to customers after failed payments using WooCommerce Stripe 9.1.0+. [https://github.com/woocommerce/woocommerce-ios/pull/14864].
 - [*] Order Creation: orders are always created using the store's currency, not the user's [https://github.com/woocommerce/woocommerce-ios/pull/14907]
 - [*] Dashboard: Updated the drag gesture on the Performance chart to show stats instantly. [https://github.com/woocommerce/woocommerce-ios/pull/14906]
+- [*] Product Form: Support previewing products on coming-soon stores. [https://github.com/woocommerce/woocommerce-ios/pull/14931]
 - [*] Jetpack Setup: Fix issue setting up Jetpack for JCP sites when authenticated without WPCom and removing application password after completion [https://github.com/woocommerce/woocommerce-ios/pull/14929]
 - [Internal] Removed feedback survey for Store Setup feature [https://github.com/woocommerce/woocommerce-ios/pull/14888]
 - [Internal] Removed feedback survey for shipping label creation [https://github.com/woocommerce/woocommerce-ios/pull/14889]
diff --git a/WooCommerce/Classes/ViewRelated/Products/Edit Product/ProductFormViewController.swift b/WooCommerce/Classes/ViewRelated/Products/Edit Product/ProductFormViewController.swift
index 9e8d6d7dc67..85515e85c12 100644
--- a/WooCommerce/Classes/ViewRelated/Products/Edit Product/ProductFormViewController.swift	
+++ b/WooCommerce/Classes/ViewRelated/Products/Edit Product/ProductFormViewController.swift	
@@ -254,6 +254,10 @@ final class ProductFormViewController<ViewModel: ProductFormViewModelProtocol>:
         saveProduct(status: .published)
     }
 
+    @objc func dismissPresentedViewController() {
+        presentedViewController?.dismiss(animated: true, completion: nil)
+    }
+
     func saveProductAsDraft() {
         if viewModel.formType == .add {
             ServiceLocator.analytics.track(.addProductSaveAsDraftTapped, withProperties: ["product_type": product.productType.rawValue])
@@ -1042,7 +1046,21 @@ private extension ProductFormViewController {
         guard let url = URL(string: product.permalink) else {
             return
         }
-        WebviewHelper.launch(url, with: self)
+
+        let stores = ServiceLocator.stores
+        guard let site = stores.sessionManager.defaultSite,
+            stores.shouldAuthenticateAdminPage(for: site) else {
+            WebviewHelper.launch(url.absoluteString, with: self)
+            return
+        }
+
+        let viewModel = DefaultAuthenticatedWebViewModel(title: product.name, initialURL: url)
+        let controller = AuthenticatedWebViewController(viewModel: viewModel)
+        let navigationController = UINavigationController(rootViewController: controller)
+        controller.navigationItem.leftBarButtonItem = UIBarButtonItem(barButtonSystemItem: .cancel,
+                                                                      target: self,
+                                                                      action: #selector(dismissPresentedViewController))
+        present(navigationController, animated: true)
     }
 
     func displayShareProduct(from sourceView: UIBarButtonItem, analyticSource: WooAnalyticsEvent.ProductForm.ShareProductSource) {
diff --git a/WooCommerce/Classes/ViewRelated/ReusableViews/LabeledTextViewTableViewCell.swift b/WooCommerce/Classes/ViewRelated/ReusableViews/LabeledTextViewTableViewCell.swift
index 883634d2c03..f2caa28d32d 100644
--- a/WooCommerce/Classes/ViewRelated/ReusableViews/LabeledTextViewTableViewCell.swift
+++ b/WooCommerce/Classes/ViewRelated/ReusableViews/LabeledTextViewTableViewCell.swift
@@ -44,6 +44,7 @@ private extension LabeledTextViewTableViewCell {
     func configureBackground() {
         backgroundColor = .systemColor(.secondarySystemGroupedBackground)
         productTextField.backgroundColor = .systemColor(.secondarySystemGroupedBackground)
+        productStatusBadgeHolder.backgroundColor = .listForeground(modal: false)
     }
 
     func configureLabelStyle() {