NoshFlix - Snack Ordering App for Moviegoers

Google UX Design Certificate - Portfolio Project

Overview

• Product: NoshFlix, a snack ordering app designed for moviegoers.
• Duration: October 2023 to December 2023.
• Goal: Enable users to browse, order, and pay for snacks quickly and efficiently without disrupting the movie-watching experience.

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Features

• Quick and seamless snack ordering during short movie intermissions.
• Accessibility-friendly design with assistive technologies and high contrast elements.
• User-friendly navigation and clear visual hierarchy.

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Design Process

1. User Research and Personas

• Pain Points:
  • Difficulty navigating text-heavy menus.
  • Inadequate accessibility for users with dietary restrictions.
  • Frustrations with payment options and order tracking.

2. Wireframes and Prototypes

• Developed paper and digital wireframes to address user needs and pain points.
• Created a low-fidelity prototype to visualize the snack-ordering journey.
• Conducted usability studies and iteratively improved the design.

3. Usability Studies

• Findings from Round 1:

  • Button sizes lacked consistency.
  • Users were unsure if the payment was processed.

• Findings from Round 2:

  • Text-heavy design made the app less engaging.
  • Ordering process was too lengthy.
  • Duplicate components caused confusion.

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Deliverables

Wireframes and Mockups

• Paper Wireframes: Multiple iterations to ensure user pain points were addressed.
• Digital Wireframes: Early designs featuring efficient navigation.
• Mockups: Refined layouts after usability feedback, showcasing a polished, intuitive design.

Prototypes

• Low-Fidelity Prototype
• High-Fidelity Prototype

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Accessibility Considerations

• High contrast elements improve readability.
• Universal design principles for familiarity across cultures and languages.
• Navigation and interface designed to support assistive technologies.

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Takeaways

• Impact: The app design was praised for being intuitive and visually engaging, with a clear hierarchy.
• Lessons Learned:
  • Empathizing with users is crucial for meaningful design.
  • Iterative improvements lead to a user-centered experience.

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Next Steps

• Continue learning about design thinking and emerging tools.
• Engage with UX communities to expand professional knowledge and network.
• Explore enhancements, such as real-time order tracking or personalized snack recommendations.

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Contact Information

For feedback or collaboration opportunities:

• Email: dhakshina2005@gmail.com
• LinkedIn: Dhakshina Sri

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Repository Structure

/design        # Contains exported designs (screenshots, PDFs)  
/docs          # Includes case study documentation and additional insights  
README.md      # Overview and project details