Date: October 10, 2024
Contact: tanmayprasadmallick@gmail.com
This repository contains an in-depth analysis of user engagement metrics for various Webtoon articles. The report aims to provide actionable insights to enhance content performance by analyzing user behavior, engagement patterns, and offering recommendations based on A/B testing and user segmentation.
- Objective: Analyze user engagement metrics such as page views and time spent on sections of the article.
- Key Findings:
- Highest page views occurred on Day 4.
- The "Tower of God Overview" section drew the most attention.
- Recommendations:
- Enhance content with interactive elements (polls, quizzes).
- Add multimedia content to retain user engagement.
- Objective: Improve user interaction through content variations using A/B testing.
- Proposed Tests:
- Variation A: New headline to drive clicks.
- Variation B: Improved visuals for user retention.
- Goals:
- Reduce bounce rate.
- Increase average time spent and click-through rates (CTR).
- Objective: Segment users by age and gender to tailor content.
- Demographics:
- Age Groups: Teens, Young Adults, Adults.
- Gender: 70% Male, 30% Female.
- Content Strategies:
- For teens: Emphasize vibrant visuals and interactive elements.
- For adults: Focus on narrative depth and retrospectives.
- Page Views Over Time (Bar Graph)
- Time Spent on Article Sections (Pie Chart)
- User Demographics by Age Group (Bar Chart)
- User Distribution by Gender (Pie Chart)
- Interactive Content: Implement features such as quizzes and discussion prompts to increase user interaction.
- Multimedia Content: Add videos, GIFs, and infographics for better engagement and retention.
- A/B Testing: Continue using A/B tests to refine headlines, visuals, and content layouts to optimize user engagement.
- Clone the repository:
git clone https://github.com/thisistpm/animemangatoon.git
- View the report by navigating to the
report.pdffile in the repository.