They are not memes they are a way of life
Official reference for newer abilities is here: https://developer.valvesoftware.com/wiki/Dota_2_Workshop_Tools/Scripting/Built-In_Ability_Names#techies More stuff here: https://raw.githubusercontent.com/SteamDatabase/GameTracking-Dota2/master/game/dota/scripts/npc/npc_heroes.txt
Place files in \Steam\steamapps\common\dota 2 beta\game\core\resource
For glorious linux users: '~/.local/share/Steam/steamapps/common/dota 2 beta/game/core/resource'