-
Notifications
You must be signed in to change notification settings - Fork 6
Commit
This commit does not belong to any branch on this repository, and may belong to a fork outside of the repository.
Merge pull request #13 from fablabbcn/Term-II
Term 2 Updates
- Loading branch information
Showing
23 changed files
with
688 additions
and
266 deletions.
There are no files selected for viewing
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
| Original file line number | Diff line number | Diff line change |
|---|---|---|
| @@ -1,50 +1,120 @@ | ||
| # Communicating Ideas | ||
| --- | ||
| title: Communicating Ideas | ||
| page_type: course | ||
| track: Reflection | ||
| course_type: Short Course | ||
| feature_img: /assets/images/2023-24/year-1/t-2/communicating-ideas.png | ||
| img_caption: Bing Image Create AI | ||
| faculty: | ||
| - pablo-zuloaga | ||
| ects: 1 | ||
| --- | ||
|
|
||
| {{ insert_banner() }} | ||
|
|
||
|  | ||
| ## Syllabus | ||
|
|
||
| ## Track | ||
| Application | ||
| This course aims to equip students with the essential skills to effectively communicate their design projects to a diverse audience. Through understanding communication models, storytelling techniques, branding strategies, transmedia narratives, and content creation, students will learn to craft compelling narratives and execute impactful communication strategies for their design interventions. | ||
|
|
||
| ## Faculty | ||
| Kate Armstrong | ||
| **Keywords: Storytelling, Communication, Narrative** | ||
|
|
||
| ## Syllabus | ||
| ### Learning Objectives | ||
|
|
||
| This course will explore various approaches to communicating design concepts and ideas to a variety of stakeholders. By the end of the seminar students will be confident in identifying, prioritising and reaching key stakeholders with appropriate communication tools. They will also be able to seek and identify opportunities to communicate their ideas through efficient and effective strategies. | ||
| - Understanding Communication Models: | ||
| Introduction to communication theories and models applicable to design projects. | ||
| - Storytelling Techniques: | ||
| Applying narrative techniques to effectively convey project ideas and narratives. | ||
| - Project as a Brand/Persona: | ||
| Defining the mission, vision, tone, archetype, and style of a project. | ||
| - Defining Audience: | ||
| Strategically selecting the stakeholders you want to communicate with, and the media channels to do so. | ||
| - Transmedia Storytelling: | ||
| Exploring diverse media for storytelling and mapping audience engagement. | ||
| - Content Strategy Development and Execution: | ||
| Developing and implementing a comprehensive communication strategy across multiple media, using different communication pillars. | ||
|
|
||
| ### Methodological Strategies | ||
|
|
||
| ## When | ||
| 24th January - 7th March 2023 | ||
| - Case studies. | ||
| - Workshops. | ||
| - Project-based learning. | ||
| - Peer learning. | ||
|
|
||
| ## Schedule | ||
|
|
||
| **Session 1**: Who What Why | ||
| === "Day 1" | ||
|
|
||
| **Introduction to Communication Models** | ||
|
|
||
| - Fundamentals of communication theories. | ||
| - Models applicable to design projects. | ||
|
|
||
| === "Day 2" | ||
|
|
||
| **Storytelling Techniques** | ||
|
|
||
| - Narrative techniques for effective project communication. | ||
| - Crafting compelling narratives. | ||
|
|
||
| === "Day 3" | ||
|
|
||
| **Project as a Brand/Persona** | ||
|
|
||
| - Defining the identity of a project, including mission, vision, tone, archetype, and style. | ||
| - Creating the project brand. | ||
|
|
||
| **Session 2**: When Where How | ||
| === "Day 4" | ||
|
|
||
| In Person. | ||
| **Defining Audience and Media Channels** | ||
|
|
||
| - Strategically selecting target stakeholders. | ||
| - Identifying suitable media channels for communication. | ||
|
|
||
| ## Deliverables / Outputs | ||
| === "Day 5" | ||
|
|
||
| - Text, device, image, poster, etc. | ||
| - TBC | ||
| - Students are requested to submit all the material requested by the faculty + their reflections about the seminar on the MDEF repository on GitLab. | ||
| **Transmedia Storytelling** | ||
|
|
||
| - Exploring various media for storytelling. | ||
| - Mapping audience engagement strategies across media. | ||
|
|
||
| ## Link | ||
| === "Day 6" | ||
|
|
||
| <iframe src="https://drive.google.com/embeddedfolderview?id=1ChV9K7ZzacBq-3z7ZDxCqPcpuaFwOoG8" style="width:100%; height:100%; border:0;"></iframe> | ||
| **Content Strategy Development and Execution** | ||
|
|
||
| [Open Drive folder](https://drive.google.com/drive/folders/1ChV9K7ZzacBq-3z7ZDxCqPcpuaFwOoG8){ .md-button .md-button--primary } | ||
| - Creating comprehensive communication strategies. | ||
| - Implementing strategies using different communication pillars. | ||
|
|
||
| === "Day 7" | ||
|
|
||
| ## Kate Armstrong | ||
| **Case Studies and Practical Applications** | ||
|
|
||
|  | ||
| - Analyzing real-world examples of effective communication strategies. | ||
| - Group discussions and case study presentations. | ||
|
|
||
| A Master Arts and Society (University Utrecht) and Bachelor of Design (UNSW), Kate has vast experience in cultural programming, design and open tech fields in Australia and Europe. She has been the communication and dissemination manager for various European research projects at Fab Lab Barcelona concerned with circular economy, open design innovation ecosystems and future cultural heritage. She managed the Distributed Design Platform, a Creative Europe Platform co-funded by the European Commission and currently serves as its strategic advisor. Kate sits on the Executive Board of the Fab City Foundation, as the global initiative’s Strategic Director. She is Faculty of the Master in Design for Emergent Futures at IAAC/ELISAVA, Faculty of the Master in Distributed Design and Innovation and Head of Programming for Interspecies Internet - a global think tank to accelerate interspecies communications. | ||
| === "Day 8" | ||
|
|
||
| Email Address (kate@fab.city) | ||
| **Final Project Presentation** | ||
|
|
||
| - Feedback and evaluation. | ||
|
|
||
| ## Deliverables | ||
|
|
||
| - Communication strategy applied to different medias to communicate your project to your desired stakeholders. | ||
| - Tandem content created with another student. | ||
|
|
||
| ## Grading Method | ||
|
|
||
| | Percentage | Description | | ||
| | ----------- | ------------------------------------| | ||
| | 50% | Personal project communication | | ||
| | 50% | Tandem project development | | ||
|
|
||
| !!! ects "European Credit Transfer and Accumulation System (ECTS)" | ||
|
|
||
| {{ ects }} ECTS | ||
|
|
||
| ## Additional Resources | ||
|
|
||
| ## Faculty | ||
|
|
||
| Personal Website (https://www.linkedin.com/in/kate-armstrong/) | ||
| {{ insert_faculty() }} |
Oops, something went wrong.