Update syllabus Communicating Ideas.md

docs/2024-25/year-1/t-2/communicating-ideas/index.md

@@ -2,11 +2,12 @@
 title: Communicating Ideas
 page_type: course
 track: Reflection
-course_type: Short Course
+course_type: Seminar
 feature_img: /assets/images/2024-25/year-1/t-2/communicating-ideas.png
 img_caption: Bing Image Create AI
 faculty:
     - pablo-zuloaga
+    - saul-baeza
 ects: 1
 ---
 
@@ -16,22 +17,22 @@ ects: 1
 
 This course aims to equip students with the essential skills to effectively communicate their design projects to a diverse audience. Through understanding communication models, storytelling techniques, branding strategies, transmedia narratives, and content creation, students will learn to craft compelling narratives and execute impactful communication strategies for their design interventions.
 
-**Keywords: Storytelling, Communication, Narrative**
+**Keywords: Storytelling, Communication, Narrative, Branding.**
 
 ### Learning Objectives
 
 - Understanding Communication Models:
- Introduction to communication theories and models applicable to design projects.
+Introduction to communication theories and models applicable to design projects.
 - Storytelling Techniques:
- Applying narrative techniques to effectively convey project ideas and narratives.
-- Project as a Brand/Persona:
- Defining the mission, vision, tone, archetype, and style of a project.
+Applying narrative techniques to effectively convey project ideas and narratives.
 - Defining Audience:
- Strategically selecting the stakeholders you want to communicate with, and the media channels to do so.
+Strategically selecting the stakeholders you want to communicate with, and the media channels to do so.
+- Project Narrative:
+Defining the mission, vision, purpose and messages that define a project.
 - Transmedia Storytelling:
- Exploring diverse media for storytelling and mapping audience engagement.
-- Content Strategy Development and Execution:
- Developing and implementing a comprehensive communication strategy across multiple media, using different communication pillars.
+Exploring diverse media for storytelling and mapping audience engagement.
+- Content Strategy Development:
+Developing and implementing a comprehensive communication strategy across multiple media, using different communication pillars.
 
 ### Methodological Strategies
 
@@ -44,70 +45,63 @@ This course aims to equip students with the essential skills to effectively comm
 
 === "Day 1"
 
-    **Introduction to Communication Models**
+    **Introduction to Storytelling**
 
     - Fundamentals of communication theories.
     - Models applicable to design projects.
-
-=== "Day 2"
-
-    **Storytelling Techniques**
-
     - Narrative techniques for effective project communication.
     - Crafting compelling narratives.
 
-=== "Day 3"
+    Assignment - Defining our Stakeholders:
+    - Strategically selecting target stakeholders that we want to approach to with our project interventions.
 
-    **Project as a Brand/Persona**
 
-    - Defining the identity of a project, including mission, vision, tone, archetype, and style.
-    - Creating the project brand.
+=== "Day 2"
 
-=== "Day 4"
+    **Shaping Our Project Narrative**
 
-    **Defining Audience and Media Channels**
+    - Defining how we explain our project to the world.
+    - Defining our project mission, vision and purpose.
+    - Defining the tone and message of our project.
+    Assignment - Communicating our project to others:
+    - Cross interviewing peers about their projects as an exercise for self-reflection about our project understanding.
 
-    - Strategically selecting target stakeholders.
-    - Identifying suitable media channels for communication.
 
-=== "Day 5"
+=== "Day 3"
 
     **Transmedia Storytelling**
 
     - Exploring various media for storytelling.
-    - Mapping audience engagement strategies across media.
-
-=== "Day 6"
-
-    **Content Strategy Development and Execution**
-
     - Creating comprehensive communication strategies.
     - Implementing strategies using different communication pillars.
+    Assignment - Communication Strategy:
+    - Mapping stakeholders and communities’ engagement strategies and messages across different media.
+    - Initial communication strategy presentation.
 
-=== "Day 7"
 
-    **Case Studies and Practical Applications**
+=== "Day 4"
 
-    - Analyzing real-world examples of effective communication strategies.
-    - Group discussions and case study presentations.
+    **Review and Reflection**
 
-=== "Day 8"
+    - Presentation of the initial communication strategy.
+    - Peer reflection and comments
 
-    **Final Project Presentation**
 
-    - Feedback and evaluation.
 
 ## Deliverables
 
+- A Stakeholders radar defining who we want to approach with our project.
+- Initial project mission, vision, purpose and message definition.
 - Communication strategy applied to different medias to communicate your project to your desired stakeholders.
-- Tandem content created with another student.
+
 
 ## Grading Method
 
 | Percentage  | Description                         |
 | ----------- | ------------------------------------|
-| 50%         | Personal project communication                         |
-| 50%         | Tandem project development                         |
+| 50%         | Communication Strategy Presentation |
+| 30%         | Peer Interview Video                |
+| 20%         | Class website documentation and reflection |
 
 !!! ects "European Credit Transfer and Accumulation System (ECTS)"