The blog is at joshtong.net/blog/.
Primary style guide: The Chicago Manual of Style (CMS), 16th edition
Primary dictionary: Merriam-Webster’s Collegiate Dictionary (Webster’s), 11th edition
Backup dictionary: Webster’s Third New International Dictionary of the English Language, Unabridged
Additions, exceptions, and reminders:
- Abbreviations
- Capitalization
- Credit lines
- Punctuation
- Titles
- List of organizations
- List of people
- List of tools
- List of words
ICT4D: information and communication technologies for development
Use sentence-style capitalization for titles of Content Meets Strategy blog posts and headings within blog posts.
Photo by [name], [license, if applicable].
Example: Photo by San José Library, CC BY-SA 2.0
“Compounds with more, most, less, least, and very usually open unless ambiguity threatens” (CMS, 7.85).
Follow Chicago's the hyphenation guide for compounds and words formed with prefixes (CMS, 7.85).
When describing how to navigate a menu, use the following punctuation: “Acquisition > Campaigns > All Campaigns”
“An ellipsis is the omission of a word, phrase, line, paragraph, or more from a quoted passage. Such omissions are made of material that is considered irrelevant to the discussion at hand (or, occasionally, to adjust for the grammar of the surrounding text). Chicago style is to indicate such omissions by the use of three spaced periods” (CMS, 13.48).
“What precedes and, normally, what follows the four dots should be grammatically complete sentences as quoted, even if part of either sentence has been omitted” (CMS, 13.51).
Example: “The conservative party . . . is timid, and merely defensive of property. . . . It does not build, nor write, nor cherish the arts, nor foster religion, nor establish schools” (CMS, 13.51).
Use headline-style capitalization for composition titles.
Italicize names of blogs (CMS, 14.246).
Example: Corey Vilhauer’s blog, Eating Elephant
Wrap in quotation marks and keep in roman (CMS, 14.246).
Example: In “Adapting Ourselves to Adaptive Content,” Karen McGrane writes . . .
In general, use roman without quotation marks (CMS, 14.244).
Example: UX Booth
- Content Marketing Institute
- Dimagi
- General Services Administration (Integrated Technology Services)
- Greenpeace Mobilisation Lab
- Harvard Business Press
- IDEO
- Internal Revenue Service (Office of Online Services)
- Nieman Lab
- San José Library
- Stanford Center on Philanthropy and Civil Society
- Threespot
- US Global Development Lab
- Apfelbaum, Sue
- Armstrong, Gary
- Bloomstein, Margot
- Bly, Robert W.
- Bolt, Nate
- Breker, Melissa
- Bringhurst, Robert
- Brooks, Kevin
- Brown, Mandy
- Brown, Sunni
- Brown, Tim
- Brozenske, Rachel
- Bugbee, Stella
- Buley, Leah
- Cezzar, Juliette
- Champion, Douglas
- Chang, Ann Mei
- Chapman, C. C.
- Chernev, Alexander
- Claypool, Robert
- Clifton, Brian
- Cooper, Charles
- Croll, Alistair
- Crossfield, Jonathan
- Cutts, Martin
- Durham, Sarah
- Eaton, Angela
- Fenton, Nicole
- Fine, Allison
- Garner, Bryan A.
- Garrett, Jesse James
- Gillis, Tamara
- Glushko, Robert J.
- Goodman, Elizabeth
- Gothelf, Jeff
- Gray, Dave
- Green, Mark C.
- Hackos, JoAnne
- Halvorson, Kristina
- Handley, Ann
- Hassan, Zaid
- Heath, Chip
- Heath, Dan
- Hedden, Heather
- Hughey, Andrew
- Iezzi, Teressa
- Jones, Calvin
- Jones, Colleen
- Kaner, Sam
- Kanter, Beth
- Keegan, Warren J.
- Kiel, David
- Kissane, Erin
- Kleon, Austin
- Kotler, Philip
- Kramer, Melody
- Kuniavsky, Mike
- Lankow, Jason
- Lee, Kate Kiefer
- Leet, Rebecca K.
- Leibtag, Ahava
- Liedtka, Jeanne
- Lowdermilk, Travis
- Lupton, Ellen
- Macanufo, James
- Mansfield, Heather
- Margulis, Dan
- Maxwell, Joseph A.
- McCue, Claudia
- McFarland, Colin
- McGrane, Karen
- McLendon, Jean
- Medinilla, Ángel
- Mefalopulos, Paolo
- Miller, Kivi Leroux
- Miller, Michael
- Minkovsky, Natalya
- Moed, Andrea
- Morville, Peter
- Norton, Scott
- Nunnally, Brad
- Ogden, Joseph D.
- Ogilvie, Tim
- Paine, Delahaye
- Polaine, Andrew
- Portigal, Steve
- Pringle, Janet
- Pulizzi, Joe
- Quarry, Wendy
- Quesenbery, Whitney
- Rabiner, Susan
- Rach, Melissa
- Ramierez, Ricardo
- Reason, Ben
- Reddish, Janice (Ginny)
- Reese, Bernetta
- Renaud, Michael
- Rockley, Ann
- Rose, Robert
- Rosenfeld, Louis
- Rude, Carolyn D.
- Rumelt, Richard
- Ryan, Damian
- Saller, Carol Fisher
- Schaefer, Mark
- Scott, David Meerman
- Schwartz, Nancy
- Seiden, Josh
- Shea, Andrew
- Sheffield, Richard
- Smith, Stanford
- Spencer, Donna
- Spivey, Katherine
- Summons, Jason
- Tarutz, Judith A.
- Tondreau, Beth
- Tufte, Edward R.
- Tulathimutte, Tony
- Ubels, Jan
- Unger, Russ
- Vilhauer, Corey
- Wachter-Boettcher, Sara
- Wagner, Kathy
- Weaver, Misty
- Welchman, Lisa
- Wheeler, Alina
- White, Jan V.
- Wiertz, Sebastien
- Willis, Dan
- Wilson, Laurie J.
- Yoskovitz, Benjamin
- Young, Indi
- appear.in
- GitHub
- Google Analytics
- Google Tag Manager
- Google Webmaster Tools
- GoToAssist
- GoToMeeting
- Join.me
- Screenhero
- Skype
- WebEx Meetings
agile
- campaigns (in Google Analytics)
- conversion funnels (in Google Analytics)
- e-commerce tracking (in Google Analytics)
- event tracking
firsthand
goals (in Google Analytics)
journey map; journey mapping
lean
millennials
open-source (before a noun); open source (after a noun)
- real-time (before a noun); real time (after a noun)
- remote moderated usability testing
- résumé
toolkit
- waterfall
- webcam